Social Media has outgrown its diapers, and is getting its acne. Yes, it's maturing. We need to think in terms of social business to move forward. Smart strategies and the right tools will help you gain benefits from social.
Presentation for the Belgian Google apps user group, an open and informal collective of companies & institutions that use Google Apps for business.
2. H I!
I’ M G E E R L I N D E *
*A nd, yes , I’m a huge S tar Wars f an
3. Talking Heads is a 360° social media agency, developing
long term, integrated social media strategies and ways to
implement those
4. A DEFINITION
Social media are the online tools and
platforms people use to share their
opinions, insights and experiences with
each other.
5. Know this one?
PEAK OF
INFLATED
EXPECTATIONS
VISIBILITY
SLOPE OF
ENLIGHTENMENT
TROUGH OF
DISILLUSIONMENT
TECHNOLOGY
TRIGGER
MATURITY
PLATEAU OF
PRODUCTIVITY
6. BA C K I N 2 0 0 9
T h e f i rs t S o ci a l Me di a Rev olu t io n
9. BUT THEN IN 2011
Cr i sis = a c a l l fo r co s t- e f f i c i en cy a n d s ust a i n a bil ity
10. A Chain of events
“GM Says Facebook ads don’t
work, pulls $10 million account”
- Forbes “Let’s face it: most social media
marketing is a waste of time”
- Microsoft -
11. mediatization galore!
“Facebook admits some decrease of usage
“Social media privacy: a contradiction in terms?”
amongst young teens for the first time”
- New York Times -
- The Independent -
“ Social Media Anxiety Disorder (SMAD): the next new
medical condition?”
- Washington Post -
12. S O C I A L M E D I A I S N OT D E A D ,
I T J U S T G O T M AT U R E
T he s econ d S oc ia l M edi a Revo l uti o n
29. So, which one should i choose?
WHAT IT SHOULD NOT BE:
✓ A 100% alternative to e-mail
✓ Internal Facebook, Twitter, LinkedIn, Foursquare
✓ Chatforum
✓ Documents library
WHAT IT SHOULD BE:
✓ A tool for improved internal collaboration
✓ Information channel
✓ Knowledge sharing tool
✓ Employer branding
30. Criteria for choosing one or the other
PARAMETERS:
✓ Completeness of offer
✓ Pricing per user
✓ Implementation cost
✓ User friendliness
✓ Performance
✓ Security
✓ Adapted to local market
✓ Size of your company