1. Presented byTuhin Das and Sarah Sayed
October 3rd, 2010
Renovate your home, build a dream.
Support habitat for humanity while promoting environmental responsibility

2. 1) Business Objectives:
– Increase Sales, visitor frequency, spending habits of
current customers
2) Social Objectives:
– Further promote aluminum can project to build houses
and other initiatives
– Support Habitat for humanity

3. Organization Venture Services Outreach Medium
Oxfam Second hand
store
Clothes and accessories,
books, music, moves
- online retailer provides online gift cards for birthday
gifts and occasions
Salvation Army Thrift Family
stores
Second had outlet for
bargain shopping
- Promoted by the Salvation Army through TV and
donations campaigns
- Minimum information on the website, an online
store locator
- student clubs , Community centers
Goodwill
industries
Goodwill Stores discounted clothes,
appliances, furniture
- Online auctioning site, face book, twitter
- Online store locator
- Promotion by the organization
Stardust building
supplies
Supplier
Environmental
responsibility
Building supplies, new
and gently used items.
deconstruction s
- website
- golf fundraiser, free makeover for individual in
need
- demolition for high profile celebrity
- raffle to win kitchen cabinets
Build It Green!
NYC
supplier retail outlet for used and
surplus building
materials
- website, featured items
- public: co-hosted tennis table ping pong
tournament
- TV: ReUse makeover ABC show, CBS,
- magazine awards, Newspaper ,non-traditional
employment for woman
- University programs to get volunteers/ interns

4. Small contractors
• Meet BOB
Young Couples/
do-it-yourselfers
Retirees/ do-it-
yourselfers
Interior
Designers/ do-it-
yourselfers
Tech Savvy
Price Sensitive
Radio
Word of Mouth
Radio
Price Sensitive
Flyers
E-Newsletters
Price Sensitive
Flyers
A B
CD
E-Newsletters
Price Sensitive
Flyers

5. • Target do-it-yourself is and
trade contractors
• Printing costs subsidized
•Recruit high school student for
distribution
•look up potential suppliers
- strategic distribution
• Tim Horton’s, community
centers local business
• no HST tax

6. • Chin radio :
Looking for home renovation supplies? Restore retailers offer deep discounts
on new and lightly used building materials. New inventory comes in every
week, quality products at over 50% off the retail prices. 100% of Restores
sales directly go to Habitat for Humanity’s affordable housing projects in the
Ottawa area.Visit habitatnrc.com more information.
• University Radio Stations:
Looking for social and environmentally responsible home renovation and
décor material? Restore is a non-for-profit volunteer based retailer that
offers incredibly low prices on new and lightly used building materials.
New inventory comes in every week; Find that perfect one-of-a kind
design piece. 100% ReStores profits support Habitat for Humanity
affordable housing projects in the Ottawa while actively reducing landfill
waists through recycling programs.Visit habitatnrc.com more
information.

7. • presence in local fundraisers and/or sporting events
– volleyball tournament, 5K, 10K runs.T
• partner with related local organizations,
– high profile fundraisers, BBQ, banner, tee-shirts
• promoting Habitat for humanity
• renovation projects for media coverage
• recruit high local school student
– pop cans to build homes
• environmental organizations in Ottawa
– Friends of the Central Experimental Farm
– Friends of the Earth.
“Unique objects at unbeatable
costs “
“Renovate your home, build a
dream.”

11. Low Cost Banners
• Clear ReStore Brand Positioning
• Piggy Backing technique

12. • Separating the ReStore branding and giving it it’s own identity
– Tweaking the website to increase ReStore’s presence
– Social Media Presence
• Four IdentifiableTarget Marketing Groups
– Custom flyers and e-newsletters to the different target audiences
• Traditional MarketingTechniques
– Radio broadcasts
– Use of best practices identified from other stores and organizations
• Cause Outreach
– Local community events
– BBQs
– Local sports event (fundraising)
– Partnering up with local environmental organizations
– Engaging local university and high-school students