Mothercraft Birth Doula Challenge - Team Gaa'Yao
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A presentation given at the Ottawa Community Challenge (www.communityottawa.com) :a solution to the Mothercraft Birth Doula Challenge. The Challenge: The current challenge is to develop a business model that would be attractive to professional doulas and would help Mothercraft in its endeavour to create a more sustainable revenue stream. In order to do this, Mothercraft must focus on four key areas, in the following order of importance: • establishing a successful revenue generating business model, • building a product that is attractive to both professional doulas and clientele, and • develop a suitable platform that can support the new business model, • attracting new business to the Mothercraft brokerage.
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Mothercraft Birth Doula Challenge - Team Gaa'Yao
- 1. Mothercraft Ottawa Presented by: Team #3Adi & Tim OTTAWA COMMUNITY CHALLENGE 2010 PHASE 3
- 2. INTRODUCTION Mothercraft Objectives Strategic Plan Business Model
- 3. Mothercraft 엄마 Mutter Maji Ammee Mãe Mëmë Kryemurgeshë inahan; nanay Kantaäiti Màna Makuahine Induk 妈妈 ayuda aide Hilfe aiuto tulong 助けて :giúp đỡ hjelp membantu apu pomoc Ajutor 帮助 (Bāngzhù) помощь + + Mothers Help What’s The Connection?
- 4. OBJECTIVES New Target Market New Revenue Streams Professional Recruitment Support Staff
- 5. Limitations & Constraints Time Resources
- 10. Medical Industry
- 13. Books & Magazines
- 14. Recruitment
- 15. Productize
- 16. Finances
- 17. Human Capital
- 18. Data-Management
- 20. User-Friendly
- 21. List of Services
- 22. List of professional doulas
- 25. City of Ottawa Database
- 29. Trade Shows
- 32. Magazines
- 33. Publishers
- 35. Various Salary Models
- 38. Stage 1: Recruitment Benefit
- 41. Birth Doulas
- 45. Price per hour: for some services or extra visit MC can charge per hour strategy
- 47. Price per hour: for some services or extra visit MC can charge per hour strategy
- 49. Training Revenue
- 54. Internships
- 56. Co-Branding
- 57. Promote on website
- 58. % of Donation
Hinweis der Redaktion
- Whats the connection? say that
- Time Constraints:- 48 hours challengeOur solutions will need time to plan, execute, analyze to see if it is effective Resource constraint: finances, sometimes finding data was very tough such as finding specific data for mothers-to-be in the upper-middle class (what they like to do, where do they surf etc). We could only find demographics by age in Canada for internet usage and social media
- Build relationships, build networks will yield into a successful implementation of our business plan
- Strong CRM database for everyone to access so everyone can get contact of whole org, cilents, sponsors, etc
- Social Media: LINKED-IN / need contact or inquuiry form with basic info
- 25th week ruleCity of ottawa database – target the middle/upper classRelationship building
- External – New LeadsInternal - past and current leadsVolunteers – those interested can help out, gain more expeirences
- Networking: up to the executives to establish rapport with the Ottawa community
- Salary Models: Packages, Fixed Cost, Stage Pricing
- Salary Models: Packages, Fixed Cost, Stage Pricing
- Salary Models: Packages, Fixed Cost, Stage Pricing
- After recruitment u can productize / survey to figure out the products / make sure its printed and online / products and
- After recruitment u can productize / survey to figure out the products / make sure its printed and online /
- Strong CRM database for everyone to access so everyone can get contact of whole org, cilents, sponsors, etc
- Strong CRM database for everyone to access so everyone can get contact of whole org, cilents, sponsors, etc
- Advertisement Revenue (google ads) and Sponsorship through site……its cheap AND/or through marketing team’s relationship building Community Foundation of Canada: $8,000 - $10,000- Community grants are made in support of social services, arts and culture, community economic development, education, environment, health and animal welfare within the Ottawa regionGoogle GrantsUtilizes their Google AdWords system to help non-profits advertise their website
- Advertisement Revenue (google ads) and Sponsorship through site……its cheap AND/or through marketing team’s relationship building Community Foundation of Canada: $8,000 - $10,000- Community grants are made in support of social services, arts and culture, community economic development, education, environment, health and animal welfare within the Ottawa regionGoogle GrantsUtilizes their Google AdWords system to help non-profits advertise their websiteGoogle supports support organisations sharing our philosophy of community service to help the world in areas such as science and technology, education, global public health, the environment, youth advocacy and the arts.
- Volunteer Directories:Canadian Volunteer DirectoryKijiji.caVolunteer2.caTelferConnexions ProgramGives you business connections, equivalent of 4th year Course Credit, More marketable upon graduation, work experience, gives opportunity for you to work in an industry you are interested in
- Strong CRM database for everyone to access so everyone can get contact of whole org, cilents, sponsors, etcSugarCRM, keepm, doorbill
- Strong CRM database for everyone to access so everyone can get contact of whole org, cilents, sponsors, etc