My high-level CV.

1. MARKETING STRATEGY &
IMPLEMENTATION PROFESSIONAL,
TRANSFORMATIONAL LEADER, BUSINESS
CREATIVITY PROMOTER
Motivated professional in consumer goods portfolio and
brand management with international cross-functional
and cross-cultural experience. Experienced in group of
brands strategy development and implementation,
consumer insights driven product innovations and
marketing mix development and execution. Led strategic,
planning and deployment processes for portfolio of
brands, resource allocation and KPI setting process along
with introduction of Commercial Finance discipline in the
affiliate. Managed reformat of Sales and Marketing
operating model including process design, accountability
matrix, organization design and change management.
Full fledge responsibility over Product Development
Stage Gate process. Led preparation of the business case
for next generation products of Philip Morris International
in Ukraine.
Currently responsible for Portfolio management across 4
markets of Ukraine, Georgia, Armenia and Moldova.
Author and tutor of courses on Marketing and Strategy.
MBA candidate from one of the top EU institutions
INTERNATIONAL EXPERIENCE
2002-2015 2006-2007 2007
MYKOLA (Kolya) TAKZEY
MBA CANDIDATE, UNIVERSITY OF SHEFFIELD, UK – 2014
MA, KYIV NATIONAL TARAS SHEVCHENKO UNIVERSITY - 2002
ACCOUNTING SPECIALIST, KYIV COLLEGE OF TOURISM – 2002
MANAGER NEXT GENERATION PRODUCTS,
BOARD MEMBER
07’14 – 02’15
Discovery of consumer needs via conventional and innovative research practices;
development of product pipe-line responding to consumer needs in line with
company long-term vision; financial analysis incl. profitability modeling; design of
Business Cases, Marketing Mix and Commercial Deployment Plans.
MANAGER COMMERCIAL DEVELOPMENT &
PLANNING
09’12 – 07’14
New Product Development process facilitation through stage gate processes; Sales
& Marketing budget management; KPI setting and resource allocation; deployment
planning of Marketing activities in trade and consumer touch points; PMO for
commercial projects. Leadership role in Sales & Marketing restructuring including
process re-design, set up of new roles and accountabilities, change management.
MARKETING MANAGER, BRAND MANAGER,
BRAND EXECUTIVE
07’04 – 09’11
Holistic Brand and Portfolio management in all price segments: Premium, Medium,
Value and Low Price; primary responsibility over development and implementation
of Marketing Plan including innovation pipeline from global pool; agency
management (creative, media, BTL and Event).
MANAGEMENT TRAINEE
01’06 – 07’07
Management of international Key Accounts: Exxon, Chevron, Seven Eleven, Shell;
Global Brand Group – co-developed long range plan for product pipeline and led
development of digital platform; Trade Marketing in Benelux.
PRODUCT MANAGER
04’03 – 06’04
Brand management, Sales forecasting, Product Flow management, materials
movement management
HEAD OF MARKETING,
BOARD MEMBER
09’11 – 09’12
Full-cycle Marketing management including development of portfolio from ‘0’,
portfolio P&L, external and internal marketing audit, marketing communication
development and execution; set-up marketing department from scratch; designed
& launched in-market portfolio of products within 3 months and achieved 35%
market share 6 months after launch.
EXPERTISE
PORTFOLIO MANAGEMENT
BUSINESS STRATEGY
ENTREPRENEURSHIP
ORGANIZATION DESIGN
CONSUMER INSIGHTS
RELATIONSIHIP MARKETING
NEW PRODUCT DEVELOPMENT
BUSINESS MODEL INNOVATION
Mykola.Takzey@gmail.com
Mykola Takzey
+380 50 446 5057
MARKETING DIRECTOR UA, GE, AM, MD
BOARD MEMBER
02’15 – present
Leadership of Brand Portfolio, Innovation pipeline, Market Research and Consumer
Insights for Ukraine, Georgia, Armenia and Moldova markets. Full responsibility over
volume, market share and profit KPI’s, significant marketing budget as well as 25+
team of professionals.