JETRO SWITZERLAND ROLE PROMOTING TRADE

Copyright 2018 JETRO. All rights reserved.
Takashi WADA
JETRO Genève
Prepared for Fribourg Seminar on 19 September 2018
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Copyright (C) 2017 JETRO. All rights reserved. 2
Who are we ?
Japan External Trade Organization (JETRO)
• Governmental organization to promote mutual trade and
investment between Japan and the rest of the world
• Established in 1958
• Overseas offices: 74 (in 54 countries)*
• Japan offices: Tokyo Headquarters, JETRO Osaka,
45 regional offices, the Institute of Developing
Economies (IDE-JETRO) *
• Employees: 1,788 (1,047 in Japan and 741 overseas)**
*As of Nov 2017
**As of April 2018

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JETRO’s Overseas and Domestic Network
74 overseas offices
45 domestic offices
Copyright (C) 2017 JETRO. All rights reserved.
Who are we ?

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Sources Prepared by JETRO “Japan's Outward and Inward Foreign Direct Investment”
From The Ministry of Finance “Balance of Payment Statistics” and Bank of Japan foreign exchange rates.
1. Switzerland and Japan
11.1 Billion USD
(End of 2016 stock)
9.2 Billion USD
(End of 2016 stock)
Investment between Swizerland and Japan

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3.0 billion CHF(2016)
From Federal Custom Administration (FCA).
7.3 billion CHF(2016)
Trade between Japan and Switzerland

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Copyright 2018 JETRO. All rights reserved. 6
Market Share of Swiss Watch in Japan
Source: Nikkei Business Online
70%in value (2016)

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7Copyright 2018 JETRO. All rights reserved.

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2. Why Japan?
“ 5 reasons to do business with JAPAN”

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2. Why Japan?

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World Ranking of GDP
2. Why Japan?
Source: Gross domestic product 2016 (US dollars, Billions)
World Development Indicators database, World Bank, 1 July 2017

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2. Why Japan?
EUROPE-MONDE mardi 3 octobre 2017

+6.5%
Increase
GDP
(Real GDP seasonally adjusted)
Improved
Business confidence
(Tankan Index of Bank of Japan,
manufactures)
Greatly
Improved
Improving Economic Indexes Under Abenomics
498.8
Trillion JPY
531.4
Trillion JPY
Large firms -3
Medium-sized firms -5
SMEs -12
Large firms 21
Medium-sized firms 20
SMEs 14
Before launch of
Abe administration
Now
Stock Price
(Nikkei Stock Average)
+119%
Increase10’230JPY 22’865 JPY
12
(301Aug2018 Closing price)
(Jan 2018)
(2017)
(2012 Average)
(2012)
(Dec 2012)
(Average 2018)
(26 Dec 2012)
Launch of Abe administration
2.8%4.3%Unemployment rate
2. Why Japan?
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Inward FDI stock trend in Japan
Approximately
255 Billion
USD
2. Why Japan?

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Inward FDI stock in Japan (2016)
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[Source] "Balance of Payments“ (Ministry of Finance)
Europe
52%
North
America
25%
Asia
20%
Other
3%
125 Billion USD
(Suisse 11 Billion)
47 Billion USD
61 Billion USD
2. Why Japan?

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2. Why Japan?

16Copyright 2018 JETRO. All rights reserved. 16
The number of foreign visitors to Japan in 2017 : 29 M
Their Consumption in 2017: 39 Billion USD (4.4 Trillion JPY)
Source：Japan Tourism Agency, Consumption Trend Survey for Foreigners Visiting Japan, Press release, Apr 27, 2018
Consumption Amount (Trillion JPY)
Foreign Visitors’ Consumption Amount
2. Why Japan?
Approximately
39 Billion
USD
0.81 1.08
1.42 2.03
3.48
3.75
4.4
0.00
0.50
1.00
1.50
2.00
2.50
3.00
3.50
4.00
4.50
5.00
2011 2012 2013 2014 2015 2016 2017

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2. Why Japan?

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“The reason why P&G tests its new disposable diapers in Japan is
because Japanese housewives are the strictest
consumers.”-----------------Prof. Michael E. Porter
Sophisticated Market
2. Why Japan?
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19Copyright (C) 2018 JETRO. All rights reserved.
❃❃❃ ❃❃ ❃ Total ❃
TOKYO 12 54 160 304
KYOTO 7 25 64 135
PARIS 10 14 76 134
OSAKA 3 20 68 117
NEW YORK 6 10 62 100
HONG KONG 3 14 44 81
Cities with the Most Michelin-Starred Restaurants
Source: Michelin Guide
2. Why Japan?

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2. Why Japan?

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2. Why Japan?

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2. Why Japan?

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Source: Created from Ministry of Internal Affairs and Communication, “Survey Result on Science and Technology Indicators 2014 ”
Date source: OECD “Main Science and Technology Indicators, ” etc.
Rank Country
Percentage
of GDP (%)
1 Japan 3.75
2 German 2.98
3 U.S. 2.79
Rank Country
Number of
researchers per
10,000 people
1 Japan 52.0
2 Canada 45.6
3 German 42.5
Research funding percentage of GDP
(G7 comparison)
Number of researchers per 10,000 people
(G7 comparison)
Science and technology related research is conducted spiritedly in Japan. “Research funding as a percentage
of GDP” and “Number of researchers per 10,000 people” are among the largest in the world.
Innovation Hub
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4th - France (2.29%), 5th - UK (1.73%),
6th - Canada(1.69%), 7th - Italy (1.27%),
8th - Russia (1.12%)
4th - US (40.2), 5th - UK (39.7),
6th - France(38.3), 7th - Russia (31.0),
8th - Italy (12.7)
2. Why Japan?

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2. Why Japan?
25 4
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Yoshinori OHSUMI: 2016 in Physiology or Medicne on the discoveries of mechanisms for autophagy
Satoshi OMURA: 2015 in Physiology or Medicne on the therapy against infections caused by roundworm parasites

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2. Why Japan?

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Business-Friendly Infrastructure
Source: Ministry of Economy, Trade, and Industry(METI), “Survey on Attitudes of
Foreign Companies toward Direct Investment in Japan Report 2014”
Easy environment for business
Foreign companies validate Japan’s infrastructure
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2. Why Japan?
4th
Infrastructure
in the world
(137 Countries)
Source: World Economic Forum, “The Global Competitiveness Report 2017-2018”

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2. Why Japan?

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Nearly 100 airports
operate nationwide
Excellent Japanese transport infrastructure spreading
throughout Japan
2. Why Japan?

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4. Infrastructure

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4. Infrastructure

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2. Why Japan?

RANK
Source: MONOCLE, July/August 2017
1. Tokyo
2. Vienna
3. Berlin/Munich
5. Melboune
6. Copenhagen
7. Sydney
8. Zürich
9. Hamburg
10. Madrid
:
12. Kyoto
:
14. Fukuoka
:
Comfortable Living
Most livable Japanese cities as chosen by the world
2. Why Japan?

Japanese market characteristics
3. Some business chips..
Product, Design
Detailed explanations
Well prepared
Gain trust, in person
Quality Concerns
Require details
Conservative

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JETRO Genève
80 Rue de Lausanne, 1202 Genève
SWG@jetro.go.jp
https://www.jetro.go.jp/switzerland/
Tel. +41 22 732 1304
This document is owned by JETRO. All of the content in this document, including, but not limited to, still images, text, pictorial works, designs and logos, is
owned or licensed by JETRO.
This document shall not be reproduced or reprinted on any medium or registered on any search system in whole or part by any means, without prior
permission of JETRO. Although JETRO makes its best efforts to ensure the accuracy of the information contained in this document, JETRO does not take any
responsibility regarding losses derived from the information contained in this document.
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JETRO SWITZERLAND ROLE PROMOTING TRADE

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