This document discusses building and using a personal brand through social media. It addresses three main questions: What social media is and how it can be used as a tool; Why someone should use social media to build their personal brand; and How to do so effectively. Some key points discussed include using social media to gain brand recognition, curating the information you publish, interacting with others in an approachable style, and persisting with social media over time for the purpose of networking, collaboration opportunities, and career development. The overall aim of using personal branding on social media is to create value for both yourself and society.

1. Building and usingPersonal Brandwith Social Media Tai Tran & Duy Doan 18 / 7 / 2009 1

2. What & Why & How To answer 3 questions 2

3. 1. You and Social media What 3

4. 4 Social Media

5. Social Media offer you good Tools and create good Environments for You to achieve your Purposes 5

6. 6

7. What tools? Social Media! 7

8. 2. Why use Social Media? Why 8

9. 1. Because Social Media offer 9

10. 2. and: Social Media Satisfy your Needs 10

11. Social 11 Media

12. 3. How to do it effectively How 12

13. 13

14. Brand recognition 14 TaiTran Typical identification

15. Information filter 15 Publish Info RSS Reader Twitter LinkHay Facebook Info Info Info

16. Manage publications Create your own recognizable style Manage the information you publish Serve your purpose Leave no bad effect later on. Example: apply for jobs Use tools to monitor what people are talking about you / your organization / your concerns Twitter Search Facebook LinkHay comment and hotness Blog surveys Questions on Tumblr Go offline if you don't feel well Negatively affect the image you're building Need for affection can be satisfied offline 16

17. Approachable communication style Attitude Learn and share Defend your arguments Invoke discussions but avoid being provocaitve. Purpose: dig deep into the issues being discussed Serve the community, then develop one's self Language Who are you writing for? Gurus The public The young What language? Simple & straight-forward 17

18. Reaction to information 18 Share information Archive articles Opinions Interesting person Follow Inappropriate info Ignore Inappropriate person Ignore

19. Different images in different places - here is why 19 Different environments Different behaviors Diff. categories of info Finance Technology Different occupations Developer Marketer One person taking multiple roles Analyst PR

20. The now open secret 20 Persistent with purpose Flexible in behaviors

21. Personal branding besidesSocial Media Newspapers, journals Other communities Bring ideas from Social Media to discuss elsewhere Absorb ideas from elsewhere to discuss in Social Media communities 21

22. Using Personal Brands 22

23. Using Personal Brands Build networks Ready for collaboration Ready for opportunities Career development Create values for society Share knowledge Become role models: successful & ethical 23

24. Wish you Success! Tai Tran Independent Finance and Strategy Analyst www.taitran.com Duy Doan Product Manager, sannhac.com & i-pro.vn http://twitter.com/icememine 24