Share your RSVP on: >> Linkedin http://events.linkedin.com/Selling-Hard-Times-Workshop-AWARENESS-Dr/pub/664007 >> Facebook http://www.facebook.com/event.php?eid=192714580774991 AWARENESS is delighted to announce its first 100% Egyptian workshop after Jan 25 Revolution. Nowadays companies in Egypt are in hard times, from budget cutting-down, employees' laying-off, and high level of uncertainty economy.... In this context, Sales Staff, who is the vital driver for revenues, are in-between depression, high pressure or pursuing the same old way each time which are not working, to some extent, in today hard times. Let's learn with AWARENESS mixed by Dr. El-Refaie experience, who is a veteran and lived some hard times due to his business practices in MENA and Levant, How we can leverage our sales in such time? Workshop: Selling in Hard Times Trainer: Dr. Essam El-Refaie, MBA Date: 25, 26 May 2011 - 10:00 AM to 3:00 PM Location: Training Hall in Heliopolis, Cairo. The Price is Surprise Kindly find attached all details about this workshop Seats are very limited so Register NOW to guarantee your place!

1. Selling in Hard Times
Workshop
Workshop Trainer:
Dr. Essam El Refaie, MBA
Date & Time:
25, 26 May 2011 from 10:00 AM to 3:00 PM Inspiring You
AWARENESS
Training - Events

2. Workshop Details
Overview
“You can’t change the economy, but you can change HOW YOU SELL to
fit the times and reach new levels of success”
The overall aim of this workshop is to train participants how to focus on
enhancing their sales skills, performance, and results instead of
complaining and waiting miracles in our Egyptian economy
In brief, let us push our economy forward by delivering the Right &
Maximum Value to customers.
Objectives:
By the end of the course you will be able to:
 Focus on Results Based Selling Vs. activity based selling
 Understand the New School of Thought for Selling in Hard Times
 Significantly improve productive selling time spent with interested
customers
 Leverage prospective customers from existing customer base
 Apply Referral Selling Techniques
 Apply Effective Time and Territory Management Strategies
 Develop an effective sales portfolio that will differentiate you from
the competition
 Apply Risk Reversal in Sales Presenting
 Learn how to negotiate
 Handle sales objections more confidently
 Close more sales deals.
 Apply cross selling and link selling strategies
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3. Content:
 New School of Thought for Selling in Hard Times
 Productive Selling
 Acquiring better Qualified Sales Leads
 Personal Motivation
 Effective Time and Territory Management
 Understanding Buyer Behaviour
 Benefit Selling
 Risk Reversal Sales Presentations
 Negotiating Skills
 Handling Objections
 Closing the Sale
Who Should Attend?
The course is designed for anyone who is involved in selling process, and
entrepreneurs. It offers insights into selling in the current economic status.
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4. Workshop Trainer: Dr. Essam El Refaie
Dr. El Refaie is a lecturer specialized in the field of Management and
Business Development. He obtained his Master of business administration
(MBA) from CTC, UK in 1999. Dr. El Refaie obtained his Biochemistry PhD
from Alexandria University in 2000, also he’s a fellow of American
Academy of international marketing in USA and the American Academy
of international management and in addition to that Dr. El Refaie is a
fellow of Human Resource Certification Institute HRCI, USA. In 2009 Dr. El
Refaie became the certified presenter of Thomas International Program-
UK in Africa and the Middle East.
Currently Dr. El Refaie career experience is Africa & Middle East region
business development consultant in a market leader multinational
pharmaceutical company, handling branding business development
projects.
Awards:
- Dr. El Refaie has 10 year’s service award in recognition for the excellent
effort and dedication from Pfizer (2006)
- Has one million USD plus award in recognition of the excellent
achievement of Anti-invectives sales (2005)
- Was awarded the first award of best practice in recognition of Anti –
infective portfolio management from center of excellence – Pfizer
worldwide team (2001)
- Pfizer 5 year’s service award in recognition of the effort, for the
excellent effort and dedication (2001)
- Award of best promotional campaigns in Lebanon, Syria and Jordon in
recognition of re-launch and marketing activities for Anti–invectives
(2001)
- Superior performance award in recognition of outstanding team spirit
(1997)
- Recognition award of the best territory planning and management
(1996)
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5. Moreover Dr. El Refaie used to lead many significant projects in the
medical field all through Africa and the Middle East (MEA). In All his
projects Dr. El Refaie had some major objectives which are: to increase
customer retention & brand loyalty, to keep the highest share of voice, to
establish and strengthen the partnership concept with both governmental
& institutional business
After all these projects and achievements Dr. El Refaie was able to gain
a lot of business strengths:
- Extensive and diverse experience in marketing, sales and business
unit management
- Experience in dealing with diverse systems , conventions and
cultures with talent to access and solve problems
- Initiated , organized and co-ordinate the marketing activities for the
assigned product group in order to develop , maintain strong
brand awareness and maximize short & long term sales volumes
and profits
- Implementation of branding programs for developing profits &
customer retention
Dr. El Refaie has acquired a vast experience especially in the
multinational companies; in 2008 Dr. El Refaie shifted his career to
consultancy and training, and has a major training record in multinational
& reputable companies.
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6. Workshop Fees and Location
Only 1000 EGP included:
Certificate, Coffee Breaks, and Training Material on CD
Group Offer: 4+1 Buy four and get One FREE.
Location: Training Hall in Heliopolis, Cairo.
Notes:
- Seats are limited so register NOW to guarantee your place!
- Workshop is bilingual Arabic and English.
- Payment in advance (Cash, check, or bank transfer)
About AWARENESS
AWARENESS is a learning solutions company, providing international
guru events and corporate public seminars and customized training &
development solutions specially designed to meet the needs of
executives, managers and decision-makers. We offer knowledge and
inspiration from the world's most inspiring thinkers.
Contact Us:
AWARENESS
Cairo – Nasr City
Alserag Mall Building 3 – Entrance 6th - 6th floor
Tel: +2 02 26 717 523 /4 /5
Fax: +202 26 717 127
Mob: +2 012 010 4090
Email: taher@awarenessweb.com
URL: http://www.awarenessweb.com
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