This is a presentation from the Devang Mehta Educational Awards 2019 that my team-mate Sahil and I (Taher) presented. We started the presentation with an interesting video of a practical example and later gone into the details such as meaning, need and more real life examples in which companies have successfully positioned themselves using sustainable branding.

1. ROLE OF SUSTAINABILITY IN
INNOVATIVE BRANDING
TAHER COLOMBOWALA
SAHIL
Presented by:-

3. WHAT IS A SUSTAINABLE BRAND?
A sustainable brand is one that has
successfully integrated environmental,
economic and social issues into its
business operations.

4. WHY IS SUSTAINABILITY IMPORTANT FOR BUSINESSES?
• More and more companies
see sustainability as an area of
competitive advantage
• Policies like maternity & paternity
leaves, flexible schedule and
development opportunities are
considered crucial
• Investors are interested in the
economic sustainability of a
business, for example,
transparent accounting

5. Introduced “Closed Loop Recycled Plastic”
Processed 3.4 million pounds of recycled plastics from old electronics
Committed to put a total of 50 million pounds of sustainable materials back in its products by 2020
Built a resilient supply chain that minimizes negative environmental impact

6. When we talk about sustainability, how can we miss ?
 What makes Tesla stand out?
Electric cars
All Self driving vehicles
It takes about half an hour to charge 80%
 What role does sustainability play?
Tesla believes the faster the world stops relying on fossil fuels and moves towards a zero-
emission future, the better.

7. Responsible Luxury is the effective combination of luxury and responsible
practice
Reduced water consumption by 50% in the
last 5 years
No use of plastic bottle - own water facility to
serve customers
More than 50% of total electrical energy
generated by renewable energy

8. Spent 300 million towards environmental protection
Tata Starbus – A hybrid electric bus and Tigor EVs
Increased the share of renewable energy to 21% of the
total electricity consumption
Improved safety performance up to 38% and employee
health index by 0.5%

9. • Help a child reach 5
• Project Shakti
• Will halve its use of 'virgin plastic',
by reducing its absolute use of
plastic packaging by more than
1,00,000 tonnes and accelerating the
use of recycled plastic.
• Prabhat

10. REVENUE REPORT CARD