Love Ju Campaign

1. GROUP MEMBERS:
Vaishali Kumar
Varuna Singh
Vatsal Solanki
Taha Mirza
Ullash Kutiyar
Yudhistir

2. Introduction
• Founded on 1 November 1897
• Serie A League 2013-14
• UEFA Champions League
• Juventus Stadium, Turin, Italy
• Massimiliano Allegri
• Owned by Agnelli Family

3. The Initiation
• Best supported team in Italy,
14m fans
• Market 180m fans
• Whilst the fans come closer to
us in terms of dreams and
passion, they remain physically
distant from the action. The
only way to connect with them
is through the digital universe,
and it is an opportunity that we
continue to explore… - Andrea
Agnelli , Juventus, President.

4. The Campaign
• Launched a campaign to build a
stronger relationship with
international fan base.
• The idea to choreograph the
stadium
• Engaged supporters and put
them on the forefront.
• Ideal opportunity for global
visibility.

5. The Campaign
• They advertised via social media
and on big screens at match.
• Response- 3000 designs
submitted via juventus official
facebook page.
• 18,500 tweets sent using
#LoveJu hashtag
• 12700 colored cards, covering a
total area of 8000sq m.

6. The Impact of LOVEJU
• International news organizations
reported positively on the
initiative.
• Award winning footage beamed
live to millions of viewers across
the globe.
• Giorgio Chiellini commented
about the importance of the
choreography in helping
Juventus to 3-1 win on the night!

7. The Network
Instagram 240K
Google+ 750K
Youtube 250K
Twitter 1m
Facebook 13m