1. !
TheBoardRoomAdvisors, LLC!
Social Media and On-Line
Marketing Presentation
for
The Glastonbury Chamber
of Commerce

2. 2
Why Go Social?

3. 3
Most Trusted Recommendations
Word-of-mouth recommendations and reviews,
either from someone they know or a stranger’s
opinions online, are the most trusted sources of
information for buying decisions, according to the
latest Nielsen’s Global Trust in Advertising report,
The findings speak highly for information gathered
through social media or other forms of user-
generated content.
Traditional paid media is still trusted by a great
number of consumers, however their influence is
on the decline. Nearly half of consumers around
the world who stated they trusted ads on TV (47%),
in magazines (47%) and in newspapers (46%), but
those numbers dropped by almost 50% to 24%,
20% and 25% respectively, in a relatively short
period of time — between 2009 and 2011.

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5. 5
Market Penetration

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7. 7
Social Media Component Overview

8. 8
Revenue Effect From SNS
The 2012 Social Media Marketing Industry
Report stated that 94% of marketers are
using social media as part of their
marketing efforts and they spend 6 hours
or more each week on social media
85% - Generated Exposure For My
Business
69% - Increased Traffic Subscribers
65% - Improved Search Rankings
56% - Resulted in New Business
Partnerships
51% - Generated Qualified Leads
49% - Reduced Overall Marketing
Expenses
43% - Improved Sales

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The Five Key Social Platforms
That Work
1. Facebook is a great place for both B2C and B2B contacts via identifying
prospects through groups, Facebook ads, fan pages, and more.
2. Twitter is a great place to farm targeted prospects by searching twitter
profiles. Additionally you can often get account owners to share,
promote, and even point you to decision makers.
3. LinkedIn is The place online to network and do business with over 120+
Million Professionals. Ease of access to prospects on LinkedIn is
tremendous and often allowing for bypassing of the gatekeepers.
4. Blogging is the one key way to get great content out about your
company/business on a consistent basis
5. YouTube is a great way to get your business ranked above the
competition in the search engines as YouTube videos are indexed
quicker and easier by the search engines. Outside of SEO its also great
for building “Thought Leadership” as the go to business.
Don’t forget about Google+ and Pinterest

10. 10
A Day On Facebook
¡ 15% of Facebook users update their own status.
¡ 22% comment on another’s post or status.
¡ 20% comment on another user’s photos.
¡ 26% “Like” another user’s content.
¡ 10% send another user a private message
¡ Percentages are based on 750 million users
Facebook users are more trusting than others.
Facebook users have more close relationships.
Facebook users get more social support than other people.

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Age Distribution By Social
Networking Site Platform
¡ % of social networking site users on each site who are in each age group

12. One Third Of US Consumers 12
Spend >3 Hours Online Every
Day.
180 + Minutes 34%
60-79 Minutes 33%
1-59 Minutes 14%
0 Minutes 19%

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How Do I Set Up My Social
Media Solution?

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Set-up A Gmail Account

15. Set-up A Constant Contact 15
Account

16. Set-up A Facebook Fan 16
Page Account

17. 17
Set-up A Twitter Account

18. 18
Set-up A YouTube Account

19. 19
Set-up A NutshellMail Account

20. Receive All Your Messages In 20
One Place

21. 21
Next Steps Tell The World
• Link to website
• Include on business cards
• Emails
• Tell Everyone in your
conversations

22. 22
The TagTeamBP
Recommended
Integrated Approach

23. The TagTeam Model 23
Integrates & Automates Your Online
Efforts Saving You Time and Effort
• Social Oomph • Ping.fm
(Auto • Web Site
Responder) • E,mail Contact
• Twitter Feed Tab
• Ping FM
• Twaiter
• TwitterFeeder Facebook
Twiiter YouTube
Fan Page
• Links to
Facebook,
Linkedin, Word
press
Blog
Website
WordPress
LinkedIn
Blog
• Ping.fm
• Twitter • Twitter
• RSS Feeds

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Integrated Connections
Web Site
Email
Analytics
Aggregates all you social media
activity into 3 email updates per
day

25. TagTeam’s Simply Social 25
Program
One Time Set Up Fee of $995
Includes your complete social setup and strategy package:
• Twitter, Facebook, LinkedIn, & YouTube setup
• Constant Contact e-mail marketing setup
• Integration of all social platforms and your website
• First month reporting & tracking tools
• Training & easy updating of all platforms at once
• Complimentary marketing review of all media & how it should connect
to social platforms
Upgrades Available for:
• Yelp, Plaxo, SocialOomph, Gremlin, FourSquare, and others as
requested
• Mobile Site
• Landing Pages
• Ad Campaigns

26. TagTeam’s Maintenance & 26
Service Options
Like Plan (3 hours/Month) $395
• 3 hours of routine services
• Platform Updates
• Ongoing Training/Support
• Monthly Reports & Tracking
Friend Plan (6 hours/Month) $595
• 6 hours of routine services
• Platform Updates
• Added Platforms
• Ongoing Training/Support
• Monthly Reports & Tracking
Fan Plan (10 hours/Month) $995
• 10 hours of routine services
• Platform Updates
• Added Platforms
• Ongoing Training/Support
• Monthly Reports & Tracking

27. 27
Digital Media For Business
Social Media Email Marketing
¡ Areas of Focus: ¡ Areas of Focus:
¡ Facebook ¡ Email Vendors
¡ Linkedin ¡ Auto Responders
¡ MySpace ¡ Opt-in/Squeeze Pages
¡ Twitter ¡ Search Engine Optimization
¡ YouTube (SEO)
¡ Blogging ¡ Social Media Integration
2/8/10

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Supporting Services
• Newsletter Creation
• Content Writing
• Proof Reading
• Campaign Development
• Audio and Video Production
• Social Media Policy Development
• Digital Ad Campaigns
• Email Marketing Campaigns
• Mobile Website Development
• Landing Page Development