Diagram showing how the TagMan and Evidon Partnership works

1. Partnerships: Evidon
“Data Aggregator
has collected info
about you!”
1 Person clicks on
a car ad and
lands on a
3 TagMan tells
Evidon about that tag…
…so Evidon can notify the
car website. person that the Data
Aggregator has collected
info about them.
2 TagMan loads
a relevant tracker tag
(e.g., a Data
4 If the person takes some
action, e.g., opts out, Evidon
tells TagMan so, the next
Aggregator, which adds this time it sees that user, it
person doesn't’t load that Data
to its “auto intender” Aggregator.
segment).
Simplicity: site notice auto-populates
Consumer preference more assured:
- their choices communicated to both tracker and site/TagMan
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