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© 2017
© 2017
1 On-Page SEO
© 2017
— RESEARCH —
Keyword Research
for Pages
Topic Research
for Blogs
&
© 2017
Title tag is most important, then Description tag.
The closer the keyword is to the beginning, the better.
— META TAGS —
© 2017
The year, such as “2017,” “best” or
“top,” city or state such as “Chicago”
or “Illinois,” all helps you rank
for long tail versions
of your targeted keyword
— ADD MODIFIERS —
© 2017
— PAGE TITLE TAG —
Wrap your page title in a
<h1></h1>
tag. Note, there can only be
one per page!
© 2017
Multimedia, such as images, videos, charts, etc. increase time spent on
your site and reduce bounce rates. Use <alt> tags to help Google know what
this image is about. EVERY PAGE SHOULD HAVE ONE. Also, the file name of
these visuals help Google just like the page URL of a webpage does.
— USE VISUALS —
© 2017
— PAGE SUBTITLES —
Wrap your page subtitles in
<h2></h2> tags.
There can be multiple of these,
also H3, H4, H5 tags for
subheaders within the H2 tag.
© 2017
Drop your KEYWORD in the
1st sentence, if possible.
but if it doesn’t make sense,
then within the first 100
would be fine.
— FIRST 100 WORDS —
© 2017
— MOBILE FRIENDLY —
started penalizing websites that are
not mobile friendly back in 2015.
With mobile statistics GROWING,
GO MOBILEor get left behind...
© 2017© 2017
LINK OUTto relevant pages on other people’s
trusted websites. Pages with
OUTBOUND LINKS
OUTRANK PAGES WITHOUT
— OUTBOUND LINKS —
© 2017
— INBOUND LINKS —
ADD 2 or 3
INTERNAL LINKS
to each post to help people find
more relevant information they seek
© 2017© 2017
— LSI KEYWORDS —
You needn’t always use your exact keyword.
You can use synonyms and plurals to help
Google determine page relevancy
• KEYWORD SEARCH
• KEYWORD RESEARCHER
• TEST KEYWORD
• KEYWORD RELEVANCY
KEYWORD
© 2017
— SOCIAL SHARING —
POSTS & LANDING PAGES
should have
SHARE BUTTONS
on them to help spread
the word about you!
© 2017
2 XML SITEMAPS
© 2017
BENEFITS OF XML SITEMAPS
<XML>
Average time for search
bot to visit a new post
with a sitemap:
14 minutes
4 hours +
When NO SITEMAP was
submitted and the bot
had to crawl the post:
23 hours
29.5 hours
© 2017
3 301 REDIRECTS
© 2017
a permanent redirect
which passes between
90-99%of link juice (ranking power)
to the new redirected page.
© 2017
4 INBOUND LINKS
© 2017
LISTS POSTS ON AVERAGE…
— receive —
74% MORE LINKS
than any other content type.
(Infographics received 62% more back links)
© 2017
7 IMPORTANT
ORGANIC
SEARCH STATS
© 2017
1. 70% of the links search users
click on are organic.
© 2017
2. 70-80% of users ignore the
paid ads, focusing on the
organic results.
© 2017
3. The first organic search result
will get nearly 33% of clicks.
© 2017
4. 75% of users never scroll past
the first page of search results.
© 2017
5. SEO leads have a 14.6% close rate,
while outbound leads (such as
direct mail or print advertising)
have a 1.7% close rate.
© 2017
6. Inbound leads cost 61% lower
than outbound leads. An example
of an inbound lead might be
from a search engine optimization.
An outbound lead might be
from a cold call.
© 2017
7. 81% of businesses consider their
blogs to be an important asset
to their businesses.
© 2017
Start Ranking Organically
Or Your Competitors Will Continue
To Steal Your Sales!
DOWNLOAD
Our eBOOK
© 2017
Rather hire a professional to get
moving further, faster?
Get Started, fill out this form

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My Super Effective Organic SEO Strategy | Slideshare By Tag Marketing

  • 3. © 2017 — RESEARCH — Keyword Research for Pages Topic Research for Blogs &
  • 4. © 2017 Title tag is most important, then Description tag. The closer the keyword is to the beginning, the better. — META TAGS —
  • 5. © 2017 The year, such as “2017,” “best” or “top,” city or state such as “Chicago” or “Illinois,” all helps you rank for long tail versions of your targeted keyword — ADD MODIFIERS —
  • 6. © 2017 — PAGE TITLE TAG — Wrap your page title in a <h1></h1> tag. Note, there can only be one per page!
  • 7. © 2017 Multimedia, such as images, videos, charts, etc. increase time spent on your site and reduce bounce rates. Use <alt> tags to help Google know what this image is about. EVERY PAGE SHOULD HAVE ONE. Also, the file name of these visuals help Google just like the page URL of a webpage does. — USE VISUALS —
  • 8. © 2017 — PAGE SUBTITLES — Wrap your page subtitles in <h2></h2> tags. There can be multiple of these, also H3, H4, H5 tags for subheaders within the H2 tag.
  • 9. © 2017 Drop your KEYWORD in the 1st sentence, if possible. but if it doesn’t make sense, then within the first 100 would be fine. — FIRST 100 WORDS —
  • 10. © 2017 — MOBILE FRIENDLY — started penalizing websites that are not mobile friendly back in 2015. With mobile statistics GROWING, GO MOBILEor get left behind...
  • 11. © 2017© 2017 LINK OUTto relevant pages on other people’s trusted websites. Pages with OUTBOUND LINKS OUTRANK PAGES WITHOUT — OUTBOUND LINKS —
  • 12. © 2017 — INBOUND LINKS — ADD 2 or 3 INTERNAL LINKS to each post to help people find more relevant information they seek
  • 13. © 2017© 2017 — LSI KEYWORDS — You needn’t always use your exact keyword. You can use synonyms and plurals to help Google determine page relevancy • KEYWORD SEARCH • KEYWORD RESEARCHER • TEST KEYWORD • KEYWORD RELEVANCY KEYWORD
  • 14. © 2017 — SOCIAL SHARING — POSTS & LANDING PAGES should have SHARE BUTTONS on them to help spread the word about you!
  • 15. © 2017 2 XML SITEMAPS
  • 16. © 2017 BENEFITS OF XML SITEMAPS <XML> Average time for search bot to visit a new post with a sitemap: 14 minutes 4 hours + When NO SITEMAP was submitted and the bot had to crawl the post: 23 hours 29.5 hours
  • 17. © 2017 3 301 REDIRECTS
  • 18. © 2017 a permanent redirect which passes between 90-99%of link juice (ranking power) to the new redirected page.
  • 20. © 2017 LISTS POSTS ON AVERAGE… — receive — 74% MORE LINKS than any other content type. (Infographics received 62% more back links)
  • 22. © 2017 1. 70% of the links search users click on are organic.
  • 23. © 2017 2. 70-80% of users ignore the paid ads, focusing on the organic results.
  • 24. © 2017 3. The first organic search result will get nearly 33% of clicks.
  • 25. © 2017 4. 75% of users never scroll past the first page of search results.
  • 26. © 2017 5. SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate.
  • 27. © 2017 6. Inbound leads cost 61% lower than outbound leads. An example of an inbound lead might be from a search engine optimization. An outbound lead might be from a cold call.
  • 28. © 2017 7. 81% of businesses consider their blogs to be an important asset to their businesses.
  • 29. © 2017 Start Ranking Organically Or Your Competitors Will Continue To Steal Your Sales! DOWNLOAD Our eBOOK
  • 30. © 2017 Rather hire a professional to get moving further, faster? Get Started, fill out this form