Learn the 5 W’s of Events, Event Content Strategies, Finding Speakers for Your Events, Event Titles, and more

1. Let's Give Them
Something to Talk
About: Creating Content
to Grab Your Audiences'
Attention
Community Content & Events Specialist,
Tableau
Alyssa Jenson

2. COMMUNITY CONTENT & EVENTS SPECIALIST
Almost 3.5 years at Tableau
Seattle Native (currently in Boise, ID)
Fun facts: I’m a proud Greek, travelling is my therapy,
and I’ve been to Disneyland over 200+ times.
LinkedIn
Alyssa Jenson

3. The 5 W’s of Events
Event Content Strategies
Finding Speakers for Your Events
Event Titles
Building Out Your event page
Post Event Tips
Today’s Agenda

4. Content is King … and
Queen

5. The 5 W’s of Events
Why
Where
When
What
Who
General
Audience
Mission
Statement
Cadence
Virtual, In
Person, Hybrid
Value
Bonus points: This is great information to include on your User Group Hub page
Your User Group

7. Event Content

8. 4 Pillars for Impactful Content
Consider
your
Audience
Look at the data
Keep it
Fresh
Look for
Content
That You’d
Want to
Hear
Do your
Research
Mix up the type of
format
What’s trending?
What’s your audience
interested in?
You’re the experts

9. Successful Topics
● Use Cases
● Tips and Tricks
● Panels
● How To’s
● Dashboard design best practices
● Data visualizations best practises
● Tableau Doctor Sessions
● Tableau Community Overview
● Community Projects
● Speed Tipping
● Different Chart types and
benefits
● Tableau Prep (Data
connections, extracts, and
server refreshes)
● Tableau Server (Site
management/deployment,
migration, etc.)

10. 1. Be mindful of presentation lengths: 20 - 40
minutes is the sweet spot
2. Brief the speaker: Who are they speaking to,
what can they expect, etc.
3. Include an element of interactivity: Keep the
audience engaged.
4. Save time for Q&A!
Tips for Your
Event
Content

11. Finding Speakers

12. Strategies for
Finding &
Selecting Great
Speakers
Ask your community. Call for participation.
1
2
3
Survey your attendees. They may know someone.
Look to social media. See who’s talking.
4 Check other sources. Crowdsource.
5 Focus on diverse voices. Unique perspectives
and experiences.
6 Valuable Traits. Passion. Knowledge. Expertise.
For your event

13. Resources
Tableau User Group Speaker Submission
Tableau Visionaries
Tableau Ambassadors
Tableau User Group Calendar of Upcoming Events by Ethan Lang
Speaker sites: GigMaster, American Speakers, Brooks International, Speaker Match Speaker’s
Bureau, SpeakerHub, Rotary or Toastmasters.

14. Event Titles

15. Crafting Your Event Titles
Guidelines
Understand your content first
Clear and concise (60 characters
recommended)
Answers: What is your event about?
What would it be like to attend your
event? What first impression do you
want your event to make?
Make SEO a priority. Ask yourself:
“What would someone search to find
this content?”
Examples
Why First-Party Data Is Better Than
Using Cookies
How FedEx Uses Data to Keep the
Supply Chain Moving
Data. Set. Go! Jumpstart Your Data
Career
Bring the Wow Factor with Tableau
Public Portfolios

17. Building Out Your
Event Page

18. Building Out Your Event Page
Event
Details
Title, Date, Time,
Location, Short
Description (~200
characters)
Event
Agenda
Sponsors,
Speakers &
Presenters
Event
Overview
For longer events
with multiple
presentations
Keep it simple
What can the
audience expect
from the event (ie
Why should they
attend?)
Headshot, Name,
Title, Bio (2-5
sentences), Social
Links (optional)
1 3 4
2

20. Post Event

21. 1. Collect resources: Slides, links mentioned,
speaker social media, etc. to share with
attendees (Add to YouTube and/or Event page, include in
follow up email via Bevy)
2. Survey your attendees: Get a pulse on how the
content was received and get ideas for next
time (default survey automatically sent by Bevy)
3. Thank your speakers: It’s not an event without
them.
Your Event
Ended … Now
What?