Social media is increasingly becoming a part of all B2B and B2C marketing programs. The challenge many organizations face is how to convert social media activity into sales. It's about building a feedback loop that turns conversations into conversions.

1. Social Media Best Practice: Building your Market Feedback Loop www.woolfmedia.com 415-259-5638

3. The Power of Social Media Traditional Marketing Social Media Marketing Source: Forrester Research

5. Social Media – Content is King SALES PITCH

8. The Social Media Process

14. Social Media Machine at Work

17. About Woolf Media & Marketing TOM WOOLF Public Relations, Marketing Communications, Social Media Tom Woolf has more than 20 years of experience in public relations and marketing communications experience. Since 1989, Tom has been working with technology startups, software companies, enterprise hardware companies, SaaS companies, and other technology companies helping them build differentiated brands and drive sales through effective communications. Tom started his career as a trade journalist, reporting and writing for magazines like Video Trade News, The Society of Motion Picture & Television Engineers Journal, Satellite Orbit, VideoSat News and LAN Technology. Drawing from his background reporting on technology, Tom gravitated to public relations, working with enterprise technology companies in the then emerging local area networking arena. Over the years he as represented technology innovators and market leaders such as Advanced Computing Corporation, Agile Software Cirrus Logic, Hummingbird Communications, Integrated Systems Inc., Netopia, Saratoga Systems, Selectica, SGI, and Ubiquity Software, as well as dozens of start-ups. Tom also has worked as a marketing and public relations executive for companies such as Keynote Systems, Moai Technology, and Siemens Microelectronics. He has also supported the technology practices of public relations firms such as Allison & Partners and Upstart Communications.