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Hotel Nikko San Francisco | November 18, 2010
Anchor Sponsors
Real-Time Tools Mini Session
• Jesse Engle, CEO, CoTweet | @engle | @cotweet
Hotel Nikko San Francisco | November 18, 2010
Anchor Sponsors
Thank You to Our Sponsors
ANCHOR SPONSORS
EXHIBITOR
PLATINUM SPONSORS
SILVER SPONSORS
BOOTSTRAP SPONSORS
Please visit our Sponsors and
Exhibitors during the breaks!
Hotel Nikko San Francisco | November 18, 2010
Anchor Sponsors
Thank You to Our Partners
RESEARCH PARTNER COMMUNICATIONS PARTNER MIX TWEET PARTNER
NON-PROFIT PARTNER
ASSOCIATION PARTNERS
MEDIA AND OUTREACH PARTNERS
Become an Empowered Enterprise
A new model for scaling social media engagement
Value Proposition
It’s time to scale
Josh Bernoff and Ted Schadler
Forrester Research
Cotags – humanizing brands
• CoTweet invented Cotags in
2008 as a convention to allow
companies to humanize their
brands on Twitter
• Adopted by
thousands of
organizations
globally
Twitter Contributor in action
• Contributors
appear as links in
tweet meta data
• Provide direct
connection to the
people behind the
brand
Employee accounts are a natural evolution
Work
jesse@cotweet.com
Personal
jesseengle@yahoo.com
Work
@Jesse_CoTweet
Personal
@engle
Employee accounts humanize your brand…
@Citi_Anna @Citi_Frank
@Citi_Ben
@Citi_Sarah
@Citi_Neal
@citi
Contributors
Citi_Frank
Drive more conversations…
@citi
Contributors
@Citi_Anna @Citi_Frank
@Citi_Ben
@Citi_Sarah
@Citi_Neal
JohnDoe @Citi_Frank Learned a ton!
And earn you more media.
@citi
Contributors
@Citi_Anna @Citi_Frank
@Citi_Ben
@Citi_Sarah
@Citi_Neal
Citi_Frank @JohnDoe Great to hear!Citi_Anna @JaneDoe So glad.
With CoTweet you can manage
employee contributors in one place

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TWTRCON SF 10 Real-Time Tools Mini Session: CoTweet

  • 1. Hotel Nikko San Francisco | November 18, 2010 Anchor Sponsors Real-Time Tools Mini Session • Jesse Engle, CEO, CoTweet | @engle | @cotweet
  • 2. Hotel Nikko San Francisco | November 18, 2010 Anchor Sponsors Thank You to Our Sponsors ANCHOR SPONSORS EXHIBITOR PLATINUM SPONSORS SILVER SPONSORS BOOTSTRAP SPONSORS Please visit our Sponsors and Exhibitors during the breaks!
  • 3. Hotel Nikko San Francisco | November 18, 2010 Anchor Sponsors Thank You to Our Partners RESEARCH PARTNER COMMUNICATIONS PARTNER MIX TWEET PARTNER NON-PROFIT PARTNER ASSOCIATION PARTNERS MEDIA AND OUTREACH PARTNERS
  • 4. Become an Empowered Enterprise A new model for scaling social media engagement
  • 6.
  • 7. It’s time to scale Josh Bernoff and Ted Schadler Forrester Research
  • 8. Cotags – humanizing brands • CoTweet invented Cotags in 2008 as a convention to allow companies to humanize their brands on Twitter • Adopted by thousands of organizations globally
  • 9. Twitter Contributor in action • Contributors appear as links in tweet meta data • Provide direct connection to the people behind the brand
  • 10. Employee accounts are a natural evolution Work jesse@cotweet.com Personal jesseengle@yahoo.com Work @Jesse_CoTweet Personal @engle
  • 11. Employee accounts humanize your brand… @Citi_Anna @Citi_Frank @Citi_Ben @Citi_Sarah @Citi_Neal @citi Contributors Citi_Frank
  • 12. Drive more conversations… @citi Contributors @Citi_Anna @Citi_Frank @Citi_Ben @Citi_Sarah @Citi_Neal JohnDoe @Citi_Frank Learned a ton!
  • 13. And earn you more media. @citi Contributors @Citi_Anna @Citi_Frank @Citi_Ben @Citi_Sarah @Citi_Neal Citi_Frank @JohnDoe Great to hear!Citi_Anna @JaneDoe So glad.
  • 14. With CoTweet you can manage employee contributors in one place

Hinweis der Redaktion

  1. Social media engagement, management and reporting solution. Enables teams to collaborate as they manage the conversations taking place about their brands. CoTweet helps organizations of all sizes engage in conversations, and track conversations about their brands on Twitter and Facebook. Built for Businesses
  2. WHAT IS CONTRIBUTOR CoTweet was the first company to recognize that businesses would need more than one person tweeting through a brand Twitter account. CoTweet introduced the concept of CoTags, which allowed people to sign off on tweets. Revealed the people behind the brand – and gave a twitter brand accounts “human” – I am not a logo. I am a person.