Empfohlen
Empfohlen
Weitere ähnliche Inhalte
Ähnlich wie GWU Secret Show
Ähnlich wie GWU Secret Show (20)
Kürzlich hochgeladen
Kürzlich hochgeladen (20)
GWU Secret Show
- 1. How One Tweet Changed a University
- 2. Hello…! ✚The Story ✚How we did it ✚10 Steps ✚Resources ✚Social Media Maturity ✚Results
- 3. Annie Freeman akfreeman@gardner-webb.edu Kristen Setzer ksetzer@gardner-webb.edu Rhea Friesen Rhea.friesen@twgplus.com
- 4. Links to Presentation ✚Note about Research report ✚www.facebook.com/futuredawgs ✚www.twitter.com/futuredawgs ✚www.youtube.com/gardnerwebb1905
- 5. We are here... ✚The Story ✚How we did it ✚10 Steps ✚Resources ✚Social Media Maturity ✚Results
- 7. How we did it ✚Planning ✚Goals ✚Strategy ✚Tactics ✚Audience
- 8. Planning 8 6
- 9. Goals Objective 9 7
- 10. Strategy Strategy 10 8
- 11. Tactics Tactics 11 9
- 12. Audience Audience 10 12
- 13. We are here… ✚The Story ✚How we did it ✚10 Steps ✚Resources ✚Social Media Maturity ✚Results
- 14. 10 Steps that created success with #gwusecretshow
- 15. #1 Realize it’s not It’s not magic 13 15 magic.
- 16. #2 Find trends Don’t fight it. 14 16
- 17. #3 Become an Advocates 15 17 advocate
- 18. #4 Establish baseline Advocates 15 18 goals
- 19. #5 Educate internal Educate organizations 16 19
- 20. #6 Create a core group of students
- 21. #7 Create a cause Make it meaningful 18 21
- 22. MakeEnlist local #8 it local leaders 19 22
- 23. #9 Involve community Involve the community 20 23
- 24. #10 Monitor and Ripple effect 21 24 respond
- 25. We are here… ✚The Story ✚How we did it ✚10 Steps ✚Resources ✚Social Media Maturity ✚Results
- 26. Marketing Budget? 0
- 27. We are here… ✚The Story ✚How we did it. ✚Lessons learned. ✚Resources ✚Results
- 28. 5 Impacts of the #gwusecretshow
- 29. #1 NEEDTOBREATHE performed on GWU’s campus on 4/28/12!
- 30. 133,582 Followers 270,000 Fans
- 31. 64,700 Followers 73,434 Fans
- 32. 7,670 Followers 1,245 Fans
- 34. 8 full scholarships #2 fulfilled for Project Rescue!
- 35. #3 Overcoming challenges on campus.
- 36. Recruitment of students by students. #4
- 37. #5 Metrics rock!
- 38. Ticket Sale Campaign Reach 2,931
- 40. We are here… ✚The Story ✚How we did it ✚10 Steps ✚Resources ✚Social Media Maturity ✚Results
- 41. Where are we going? Ad hoc Engaged Structured Managed Optimized - No Management - No budget - No structure - No resources - Executive - Experimentation awareness - Some management engagement - Pilot programs - Part time resources - Dedicated budget - Management responsibility - Formal campaigns - Formal Roles - Formal Metrics - Executive sponsorship - Daily Management - Program office - Professional staff - Well defined roles - Requirements driven From Dachis Group and CMMI
- 42. Developing Internal Structure and Support From To Do Ad hoc Engaged Top-down champion Make guidelines Select free tool Monitor* Select trial group Objectives Engaged Structured Create a budget Select a manager Develop formal roles Measure targets Active campaigns Structured Managed Report to management Dedicate daily management Dedicate staff Coordinate departments Managed Optimized Center of excellence Multi-channel campaigns Decide by data
- 43. ✚Top down support ✚Guidelines ✚Objectives first ✚Start!
- 44. Attribution ✚ plan http://www.flickr.com/photos/gcapron ✚ objective http://www.flickr.com/photos/ekkebus/ ✚ strategy http://www.flickr.com/photos/birgerking/ ✚ tactics http://www.flickr.com/photos/cogdog ✚ audience http://www.flickr.com/photos/sreejithk2000/ ✚ how it happened http://www.flickr.com/photos/umjanedoan/ ✚ magic http://www.flickr.com/photos/battlecreekcvb/ ✚ fight http://www.flickr.com/photos/horiavarlan ✚ educate http://www.flickr.com/photos/orionpozo ✚ meaningful http://www.flickr.com/photos/thenovys/ ✚ ripple http://www.flickr.com/photos/joka2000/ ✚ Look for Trends http://www.flickr.com/photos/haiko/154105063/sizes/m/in/