3. • Marketing: the provision of goods or
services to meet customer or consumer
needs (QuintCareers.com)
• Branding: is a promise, a pledge of
quality. It is the essence of a product,
including why it is great, and how it is
better than all competing products. It is
an image. (QuintCareers.com)
8. Using Your Résumé
Career Management
–
–
–
–
Gaps in experience or skills
Summary of qualifications
Career patterns/trajectory
Identify leads to attaining career goals
9. Using Your Résumé
Networking
− 60 Second Elevator Speech
http://www.personalbrandingblog.com/how-to-write-your-60-second-elevator-pitc
/
− Online Resources http://web.trinity.edu/x6369.xml
11. ePortfolio
•
•
•
•
Electronic resume
Links to samples of work
Snapshot of experiences
Communicate philosophy and career interest
Examples:
http://linychen.tumblr.com/
sites.google.com/site/emilyemorrow
http://savitamalik.efolioworld.com/Introduction
13. LinkedIn as Foundation
• For basic setup instructions, see
http://students.linkedin.com
• Use LinkedIn as the foundation to your
“professional” online strategy using
•
•
•
•
Words
Photos
Videos
Links
14. Key Words Paint a Picture
• Summary section
• Skills and expertise section
15. Key Word Selection Tip
• Wordle.com
• Twitter.com/TUCareerService/lists
• Indeed.com
18. Shelve Your Study Materials
Books
•http://www.librarything.com
•http://www.shelfari.com
Articles
•http://twitter.com
•http://www.pinterest.com
19. Slide Into Home Base
• Slideshare.net
• PowerPoint
• Documents (.pdf, .doc)
• Video (.mp4, .wmv, .mpeg, .mov, .avi)
20. Open Facebook. Just A Little.
• About
• Work
• Education
• Books
• Status updates
• School/work achievements
• Follow and engage employers
21. Blog Your work. Work Your blog.
• Promote values
• Promote level and area(s) of expertise
• Demonstrate communication style
Examples:
Lin Chen: http://allidoiscook.tumblr.com/
Career Services:
https://www.facebook.com/TrinityUniversityCareerServices/notes
23. Follow the Tweeter
(Tips)
• Follow Career Services on Twitter
http://twitter.com/TUCareerService
• Review our Twitter lists
http://twitter.com/TUCareerService/lists
• Create your own Twitter lists
• Follow and engage employers
24. Recycle Blog Posts
• Letter to the editor
• School paper
• Hometown paper
• San Antonio and other metropolitan papers
26. After Supersizing LinkedIn
• Connect and network
• Post status updates
• Articles
• School/work achievements
• Conferences
• Follow employers
• Leverage alumni connections
27. Manage Your Footprints
Flavors.me
e.g. http://flavors.me/dtuttle6
TweetDeck
http://www.tweetdeck.com/desktop/
Hootsuite
http://hootsuite.com/
…and more!
28. WARNING!
Protect Your Online Image…
• Google Alert: http://www.google.com/alerts
• Dogpile: http://dogpile.com/
• Facebook – check out different views in your
privacy settings
29. Protect Your Online Image…
• Avoid & un-tag risqué pictures
• Avoid controversial statements that are not
“part of your package”
• Thoughtfully consider what you tweet, post,
like, follow, join, etc.
• Delete unused accounts
30. Online Image is a two-way street
• Google Alert: http://www.google.com/alerts
31. Remember…
Footprints lead to an actual person. A
certain level of person-to-person
communication occurs offline.
Are You Ready?
32. Final Words…
Manage your career
• Set and work to achieve career goals
• Develop effective marketing tools
• Establish and maintain personal career
network