1. Mobile Internet Applications
• How to Design User Friendly and Interoperable Mobile
Applications
1 © Nokia Siemens Networks Mobile Internet Applications / Ivo Sedlacek, Pavel Dostal / 2008-09-10

2. Who we are
• Presenters
• Pavel Dostál, http://www.linkedin.com/in/pdostal
• Ivo Sedláček, http://www.linkedin.com/in/isedlacek
• ANF DATA employees contracted to represent Nokia Siemens Networks in
Open Mobile Alliance
• Nokia Siemens Networks
• a leading global enabler of communications services. The company
provides a complete, well-balanced product portfolio of mobile and fixed
network infrastructure solutions and addresses the growing demand for
services with 20,000 service professionals worldwide.
• ANF DATA
• a subsidiary of Siemens AG Austria, providing services as research and
development partner, system integrator and solution provider.
2 © Nokia Siemens Networks Mobile Internet Applications / Ivo Sedlacek, Pavel Dostal / 2008-09-10

3. Standardization benefits
• What standardization provides
• interoperability between functional entities (clients, servers,
...) provided by different vendors
• everything works, and if not, it is clear whom to blame
• similar user experience everywhere
• reduces costs for operators and vendors
• precondition for wide deployment in multivendor,
multioperator environment
• What standardization does not provide
• Unified user interface
• Internal functional entity design and implementation
• Success guarantee
3 © Nokia Siemens Networks Mobile Internet Applications / Ivo Sedlacek, Pavel Dostal / 2008-09-10

4. About Open Mobile Alliance (1)
• Open Mobile Alliance is the leading industry forum for developing
market driven, interoperable mobile service enablers.
• Since June 2002 – consolidation of efforts in mobile service enabler
organizations – e.g. WAP Forum, LIF, SyncML Initiative, MMS-IOP, WV, …
• Nearly 200 companies
• Operators
• Telecommunication equipment vendors
• IT/applications/software vendors
• Content/media/service providers
• Others
• Different membership level
• Sponsor
• Full
• Associate
• Supporter
• Example of Approved Enablers
• Data Synchronization, Mobile Broadcasting Services, IMPS, MMS, Presence, Push to
Talk over Cellular
4 © Nokia Siemens Networks Mobile Internet Applications / Ivo Sedlacek, Pavel Dostal / 2008-09-10

5. About Open Mobile Alliance (2)
• The principles of the Open Mobile Alliance
• Products and services are based on open, global standards, protocols and interfaces and
are not locked to proprietary technologies
• The applications layer is bearer agnostic (examples: GPRS, EDGE, CDMA, UMTS, WiFi,
ADSL)
• The architecture framework and service enablers are independent of operating systems
• Applications and platforms are interoperable, providing seamless geographic and inter-
generational roaming
• Cooperation with other existing fora
• The Open Mobile Alliance works with several existing fora and standardization bodies
such as IETF, 3GPP, 3GPP2. The alliance is not competing with the existing standards
but, rather, complementing them to focus on interoperability of services across markets,
across terminals and across operators.
• Openness Policy
• Majority of the produced documents publicly available for members and non-members.
• Contact
• www.openmobilealliance.org
5 © Nokia Siemens Networks Mobile Internet Applications / Ivo Sedlacek, Pavel Dostal / 2008-09-10

6. Open Mobile Alliance process (1)
• OMA specifications, so called Enablers, are developed in several stages
• Work Item definition stage
• scope of the Enabler
• Requirement Document creation stage
• use cases and detailed market requirements on the Enabler
• Architecture Document creation stage
• functional entities with their high level tasks
• reference points between the functional entities
• security concepts and dependency on other Enablers
• Technical Specification creation stage
• detail description of each functional entity acting
• instructions how to validate that the Enabler technical specifications are sufficiently
correct, exact and understandable
• Candidate validation and approval stage
• test reports proving that network infrastructure vendors and handset vendors are able
to create products interworking with each other based on the Enabler technical
specifications
• Approved Enabler stage
6 © Nokia Siemens Networks Mobile Internet Applications / Ivo Sedlacek, Pavel Dostal / 2008-09-10

7. Open Mobile Alliance process (2)
• Each stage is followed by a review and approval
• Contribution driven process
• OMA members meet regularly to discuss contributions to Enablers
• any member can participate in any discussion on any Enabler
• any member can bring any contribution and present it to other members
• any member can object to any contribution
• contributions agreed by consensus become part of the Enabler
• if consensus cannot be reached, contributions agreed by 2/3 majority vote
become part of the Enabler
• IPRs
• OMA specifications may contain solution protected by IPRs
• any OMA member aware of an IPR must declare that to OMA
• declared IPRs must be licensed to other OMA members on fair, reasonable and
non-discriminatory terms
7 © Nokia Siemens Networks Mobile Internet Applications / Ivo Sedlacek, Pavel Dostal / 2008-09-10

8. Converged Address Book
• Goals
• Improve the user’s experience with a single address book environment.
• Synchronize the contact information available in the user’s device(s) with a
network based contact repository.
• Manage the distribution of user’s own contact information
• Provide interface for searching of contacts based on various criteria
• Progress
• Requirement Document near to be finalized
• Architecture Document ongoing
8 © Nokia Siemens Networks Mobile Internet Applications / Ivo Sedlacek, Pavel Dostal / 2008-09-10

9. Converged Address Book Use Cases
• Sharing own contact information
• User’s own contact information updates are propagated to the other user’s
address book
• Authorization rules for own contact information
• Synchronization of address books
• Contact added to one device is automatically synchronized to other devices of
the same user
• Sharing address book
• Address book items are available to other users
• Importing contacts from other repositories
• Bulk import of contacts, merging, …
9 © Nokia Siemens Networks Mobile Internet Applications / Ivo Sedlacek, Pavel Dostal / 2008-09-10

10. Mobile Advertisement
• Actors
• Users – end users using the mobile phones
• Service Providers – mobile network operators “owning” the Users
• Content Providers – providers offering content deliverable to the Users, e.g. owner of
video on demand service
• Advertisers – anyone interested to advertise to the Users and get information about the
Users’ behaviour after consuming the advertisement and willing to pay for it
• Goals
• Advertisers - simple preparation of the advertising campaigns towards target user set and
getting the metrics on the advertising campaign effects
• Content Providers - generate extra revenue by allowing delivery of the advertisements
together with content to the Users
• Service Providers – generate extra revenue by selecting individual Users for the required
target set, by delivering advertisements along the content to selected Users and by
measuring the advertising effects at the selected Users
• Users – get personalized advertisements and may get services at a reduced price
• Progress
• Requirement Document near to be finalized
• Architecture Document just started
10 © Nokia Siemens Networks Mobile Internet Applications / Ivo Sedlacek, Pavel Dostal / 2008-09-10

11. Mobile Advertisement Use Cases
• Advertisement delivery
• Advertisement delivery irrespective to any running communication
• Advertisement insertion within running communication
• Metrics collection
• Providing information on Users acceptance of the advertisements
• Getting data for personalization
• Scanning the communication of the user
• Maintaining the user preferences
• Criteria for the target user selection
• location of the user
• data published by the users – preferences, status
• capabilities of User’s clients
• subscriptions of the Users to other services
• ....
11 © Nokia Siemens Networks Mobile Internet Applications / Ivo Sedlacek, Pavel Dostal / 2008-09-10