1. Setting the Tone:
National Perspective
Andrea Luecke
Acting Executive Director
andrea.luecke@solarfound.org
www.TheSolarFoundation.org
U.S. has 5% of the world’s population and
consumes 25% of the world’s energy
The average American
consumes as much
energy as:
2 Japanese
6 Mexicans
13 Chinese
31 Indians
128 Bangladeshis
307 Tanzanians
370 Ethiopians
Florida #3 in U.S. for
High Summer Demand

2. Solar Works Well in ALL Parts
of the Continental U.S.
Source: www.nrel.gov/gis/images/us_germany_spain/pvmap_usgermanyspain%20poster‐01.jpg
PV Capacity Increases 73% Since 2000!
$6B Industry with 300%
Revenue Growth in Four Years
Source: SEIA/GTM Research – U.S. Solar Market Insight 2010 Year in Review

3. U.S. CSP is Poised for Growth
75 MW CSP plant comes
online in Florida in 2010 –
largest plant since 1991
Source: SEIA/GTM Research – U.S. Solar Market Insight 2010 Year in Review
Annual Installed Solar Hot Water – Top 10
States
SWH: Top 10 State Markets, 2007 - 2010
800
700
Florida is #3 solar
600 hot water market in U.S.
Installed Capacity (tsf)
500
400
300
200
100
-
Puerto Massach North New
California Hawaii Florida Arizona Colorado Texas
Rico usetts Carolina Mexico
2007 297 181 223 121 96 41 63 29 15 20
2008 304 652 240 77 262 69 80 64 23 42
2009 589 476 227 68 96 72 68 56 47 48
2010 681 285 240 183 96 77 71 59 55 51
Source: SEIA/GTM Research – U.S. Solar Market Insight 2010 Year in Review

4. Cost of Installing PV is Rapidly Decreasing
National Weighted SunShot Goal = $1/Watt
Average System ($0.06 kWh) by 2020
Prices 2010
Solar hot water is cost
competitive in Florida now
Source: SEIA/GTM Research – U.S. Solar Market Insight 2010 Year in Review
Not Just In California Anymore…
Florida ranks #3 with 114 MW installed
in 2010 &155 MW cumulative
Source: SEIA/GTM Research – U.S. Solar Market Insight 2010 Year in Review

5. 2010 U.S. PV Installations by Market Segment
In 2010:
1. California 259MW
2. New Jersey 137MW
3. Nevada 61MW
4. Arizona 54MW
5. Colorado 54MW
6. Pennsylvania 47MW
In 2010, Florida installed 39 MW of
PV (mostly large-scale utility)
Total 918 MW in 2010:
• off-grid domestic and non-domestic = 40 MW
• grid-connected distributed = 636 MW
• grid-connected centralized = 242 MW
Source: SEIA/GTM Research – U.S. Solar Market Insight 2010 Year in Review
U.S. Solar Jobs Growing at 26%
Estimated Jobs in Top 20 States as Percent of Total Solar Jobs
Florida ranks #13 with
~3,000 solar jobs
Source: The Solar Foundation’s National Solar Jobs Census 2010

6. Manufacturing Creating Jobs at 36%
Florida has no PV
Map of Domestic PV Manufacturers manufacturing
Source: SEIA/GTM Research – U.S. Solar Market Insight 2010 Year in Review
The Solar Foundation’s National Solar Jobs Census 2010
U.S. Net Exports Total $723m in 2009
Source: GTM Research, International Trade Commission

7. Comparing Florida to Other States
Florida has:
• Sales Tax Exemption
• Robust Solar Access Law
• Some Utility Rebates, Incentives, and Loan Programs (esp. for SHW)
• Some Local Government Rebate and Loan Programs
• State PACE Legislation
• Energy Reduction Goals for Public Buildings
• Some Political Support
• Strong Solar Advocacy Groups
• Florida Solar Energy Center
• Comprehensive quality control measures (licensing/permitting)
• Skilled and trained workforce
• Solar America City Designation (Orlando)
• Supportive utilities in Central Florida
• #1 Tourist Destination + Solar Power International 2012 (30,000 people!)
• Gumption – 30 bills introduced
BUT…

8. Solar on the Defensive
• Political Attacks on Solar Programs (i.e. DOE Loan Guarantee
Program, CA – Prop 23, PA – legislation to reduce RPS requirements, WI‐
legislation trying to fulfill RPS from Canadian hydropower, PACE)
• Program Cancellation and/or Unplanned Incentive
Reductions (i.e. AZ ‐ Salt River Project & Arizona Public Service Co., CO
– Xcel & Black Hills Energy, WI‐ WE Energies)
• Expiring/Sunsetting Incentives (i.e. 1603 Treasury Program,
rebate programs in Ohio and Massachusetts)
• Program Maturity (i.e. CA – Commercial CSI programs reaching
budgetary caps, PA – SREC capacities being reached)

9. Solar Opportunities in 2011
• New Incentive Program Opportunities (i.e. MA REC
market coming together, SB32 FIT in CA, Renewable/Reverse Auction
Mechanism in CA)
• Regulatory Proceedings Already Underway (i.e. 15‐year
SREC schedule in NJ, NEG and TRECs in California, PPAs in AZ)
• Newly Convened Legislative Sessions (statewide
incentives in TX & NY among the priorities)
• Obama’s Support for a Federal Clean Energy
Standard (80% by 2035)
Thank You!
Andrea Luecke
Acting Executive Director
andrea.luecke@solarfound.org
www.TheSolarFoundation.org