Want to know the secret to getting more engagement to your Facebook Business Page by way of likes, shares and comments? It's a lot easier than you think!

1. THE FACEBOOK FAN FORMULA
By To-Who.Com

2. INSTANTLY GET MORE FACEBOOK FANS
• Do you want to instantly get more Facebook fans?
• Well, you are in luck as it really isn’t as hard as it seems
• Read on to see how it works!

3. INSIGHTS
Facebook insights are the key to finding out what content your fans like and
don’t like. Here’s how to do it.
• Go to your insights section of your Facebook page and scroll down to
see which posts had the largest reach. (Reach is the number of unique
people who have seen your post in the past 28 days)
• Ask yourself the following questions about the post
• Time of day posted
• Type of update it was
• The type of people who were talking about it
• The day it was posted
• Then take a look at your posts with the lowest reach and do the same

4. This
includes
their
families
Their
hobbies
Holidays
and fun
things
like that
DID YOU KNOW WHICH SUBJECT IS EVERYBODY’S
FAVORITE?

5. PEOPLE LOVE TO TALK ABOUT THEMSELVES
So, now you know what type of content your fans like to engage in and the best time
to post.
You also now know the subject most people like to engage in – themselves! This
includes their family, friends and hobbies. Things that create emotion.
More tips on popular posts-
• Schedule your posts for when you get the most engagement
• Ask questions such as “Do you think…?” “How do you feel about…?” “Would
you…?”
• People also love to save money – something to think about
• People love talking about their kids and pets
Posts we have found not to be so popular are-
• Self promotion – a little every now and then is fine but not all the time
• All upper case, ‘shouty’ style posts such as YOU MUST CHECK OUT OUR LATEST..’
• Posts that are dull i.e. just a link or a vague question and/or clichéd statements
• Poorly timed posts

6. SO, HAVE YOU FIGURED OUT THE SECRET
FACEBOOK POSTING FORMULA YET?
DO MORE OF WHAT YOUR FANS DO LIKE AND LESS OF WHAT THEY
DON’T LIKE – SIMPLE!
The key is to create content
that is engaging. You want
people to be actively
engaging with your posts in the
way of ‘liking’, ‘sharing’ and
‘commenting’. This is how you
attract your fans friends to your
page and this ensures that you
grow an organic fan base. If
your fans are exposing your
content to their friends by way
of engaging it will create viral
growth.

7. WOULD YOU LIKE TO KNOW MORE?
We are To-Who, based in
Northamptonshire. We work with
businesses and individuals who are
looking to create the right image,
impression and impact. They want to
do this to build up their social media
network of potential clients, supporters
and advocates.
We’d love to chat to you for you to
see how we can help your business!
0800 046 1815
tweet@to-who.com
www.to-who.com