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1. tailwave tailwave Apple App StoreReviewGuidelines Polle van Elsacker, Tailwave

2. History of App Store Approval Process Inconsistent Unfair Strange

3. Introducing App Store Review Guidelines Lots of kids downloading lots of of Apps, not too many parents using parental controls 250.000 Apps, new Apps need to add something useful or some form of lasting entertainment There are many serious developers who don’t want their quality Apps surrounded by amateur hour Real life legislation and rules apply to the App development environment

4. Terms and Conditions You are bound by terms of the following documents: Program License Agreement (PLA) Human Interface Guidelines (HIG) Read these documents carefully and subscribe to Apple Development newsletters, Twitter or RSS feed to stayup to date of changes.

5. Functionality Apps that crash, exhibit bugs, are in beta/demo/trial, use non-public API’s or download any kind of code Apps larger then 20 Mb will not download over cellular networks (automatically prohibited) Apps that browse the web must use the iOSWebKit Framework and WebKitJavascript Apps that are intended to provide fake functionality or inccorect diagnostic data will be rejected

6. Metadata (name, descriptions, ratings etc.) Apps with metadata that mentions the name of any other mobile platform will be rejected Apps with placeholder text will be rejected Names and icons displayed on iTunes Connect and on device should be similar, so not to cause confusion Manipulating user reviews is carefully monitored and punished with iOS Developer Program exclusion

7. Location Apps that don’t notify and obtain user consent before collecting, using or transmitting location data Apps that use location-based APIs for automatic control over vehicles, aircraft, other devices Apps that use location-based APIs for dispatch, fleet management, emergency services

8. Push Notifications Apps providing Push Notification without using the Apple Push Notification API (APN) Apps that charge for Push Notifications Apps that use location-based APIs for dispatch, fleet management, emergency services

9. Game Center Apps that display any Player ID or use Player ID for anything other then approved by Game Center Game Center information like leader boards may only be used when approved for use by Game Center Apps that excessively use network capicity or bandwith of the Game Center

10. iAds Apps that artificially increase number of impressions or click-throughs Apps containing empty iAd banners Apps designed predominantly to display iAd banners

11. Trademarks Apps must comply with all trademarks, terms and conditions outlined in Apple Trademark List Google Maps API may be used when all brand features from original content remain unaltered Use of 3rd party material requires a documents right check which must be provided on request

12. Media Content Apps that don’t use the MediaPlayer framework to access media in the Music Library will be rejected Audio streaming over cellular network may not use more then 5Mb over 5 minutes App user interfaces that mimic any iPod interface will be rejected

13. User Interface Comply with the Human Interface Guidelines (HIG) Apps that alter functions of standard switches (such as volume keys) will be rejected Apple sets a high bar for user interfaces “If your user interface is less then very good it will be rejected”

14. Purchasing Apps that don’t use the App Purchase API (IAP) to puchase content/functionality/services Content subscriptions using IAP must last a minimum of 30 days and be available to all user iOS devices In general, the more expensive the App, the closer it will be reviewed

15. Scraping and Aggregation Scraping from Apple sites is prohibited Apps may use approved Apple RSS feeds such as the iTunes Store RSS feed Simple web clippings Apps, content aggregators, collections of links etc. may be rejected.

16. Violence Apps portraying realistic images of anything with a heartbeat getting hurt will be rejected “Enemies” cannot target a specific race, culture, coporation or any other real entity Apps that include games of Russian roulette will be rejected..

17. Pornography Apps containing pornographic material as defined by the Webster’s Dictionary will be rejected Apps containing user generated content that’s frequently pornographic (eg. Chat Roulette) will be rejected

18. Privacy Apps cannot transmis data about a user without prior permission from user Access to and information about how and where the data is located should be provided Apps targeting minors for data collection will be rejected

19. Contests, Sweepstakes, Lotteries Must be sponsored by the developer of the App Rules must be presented in the App and make clear Apple is not involved in the activity whatsoever Direct purchase of lottery or raffle ticket is prohibited

20. Review Board: Appeal App Rejections Login to the iOS Developer Center. Click on the App Store link on the right sidebar. Click on Approval Process link. Click on App Review Board. http://developer.apple.com

21. App Store Submission Tips Prevent a blank Ad spacefromappearingwhenAds are notavailable Don’tforget to includenetworkerror alerts in your code Provide additionalinformationfor the AppReviewProcess, use the field “Demo Account – Full Access Assignkeywordscarefully to getfoundbetter, readthis article EasterEggscanbefun, justmentionthatthey’re in there!

22. Useful Links App Store Resource Center iOS Developer Program User Guide iTunes Connect Developer Guide iTunes Connect FAQ Developer Support Center

23. Thank you, happy devving! Polle van Elsacker E-mail: polle@tailwave.com Twitter: @tllmn

24. References Image slide 1: http://images.macrumors.com/article/2010/09/09/102231-app_store_review_guidelines.jpg Image slide 2: http://www.pcworld.com/article/165880/step_by_step_apples_app_store_approval_process.html Main source of text: App Store Review Guidelines, Apple Inc. available from App Developer Support App Store Submission tips: http://developer.apple.com/news/ios/appstoretips