This document provides a checklist for optimizing a LinkedIn profile in 2020. It recommends focusing the profile on the target audience by using a banner image and profile photo that showcase uniqueness, including a headline and about section with keywords relevant to the target audience, and telling stories using keywords that demonstrate what the user does for their target audience. It also recommends claiming the "Open to Work" status if seeking opportunities, adding current and past work experience and education with keywords, and requesting recommendations relevant to the user's work.

1. LinkedIn Profile Checklist - 2020
Use a Banner image showing your uniqueness.
Have a bright & cheerful LinkedIn Profile Picture
Tell your target audience who you are in your
Headline. Use target audience relevant Keywords
Use the Open to Work Feature, if you are open.
Focus the first 2 Sentences of your About
Section on your target audience.
Then keep telling keyword rich stories about
who you are and what you do/can do for your
target audience. Show accomplishments when
you can.
Think Keywords
Think Stories
Think Relevance
Think who is your Most
Important Viewer
Remember, Grammar &
Spell check
Teddy Burriss, LinkedIn Strategist & Trainer | 336-283-6121 | LinkedIn@burrissconsulting.com | www.burrissconsulting.com
linkedin.com/in/tlburriss|www.youtube.com/c/tlburriss|burrissconsulting.com/group
Use the Providing Services Feature, if relevant.

2. LinkedIn Profile Checklist - 2020
Use the Featured Section to add content relevant
to who you are and to your target audience.
Pay attention to your Dashboard. Measure what
is important.
Add your Current Employer, if applicable.
Add role & target audience relevant keywords
for your Title (vs only the HR assigned title)
Tell stories using keywords that show your
target audience what you do for them.
If you want to advise others, adjust this
accordingly. (if you have this option enabled)
No activity Section means you haven’t shared or
engaged on LinkedIn in the past 45 days.
Teddy Burriss, LinkedIn Strategist & Trainer | 336-283-6121 | LinkedIn@burrissconsulting.com | www.burrissconsulting.com
linkedin.com/in/tlburriss|www.youtube.com/c/tlburriss|burrissconsulting.com/group

3. LinkedIn Profile Checklist - 2020
Add Previous Experience Entries and tell your
target audience what you did then, relevant to
now. Use relevant keywords, where possible.
Add your Higher Education experiences only.
Populate your Skills section with up to 50
Relevant Skills. Strip out the old irrelevant skills
Pin the Top 3 to the top of the Skills Section.
Don’t stress out about Endorsements. They are
not overly important.
Add relevant Licenses & Certifications showing
your target audience you keep learning &
growing.
Include publicly acceptable Volunteer work to
show your target audience you ‘give’
Teddy Burriss, LinkedIn Strategist & Trainer | 336-283-6121 | LinkedIn@burrissconsulting.com | www.burrissconsulting.com
linkedin.com/in/tlburriss|www.youtube.com/c/tlburriss|burrissconsulting.com/group

4. LinkedIn Profile Checklist - 2020
Request keyword rich & relevant
Recommendations from LinkedIn Members you
have done work with or for. Be willing to
Recommend others, where relevant &
appropriate.
All of the possible LinkedIn Profile Sections
will be listed under the Add profile Section at
the top of your LinkedIn Profile page.
Add them with purpose focused on your
business/career goals.
Add any of the 8 unique Accomplishments
sections that can be used to showcase your
skills, experiences, accomplishments etc.
Teddy Burriss, LinkedIn Strategist & Trainer | 336-283-6121 | LinkedIn@burrissconsulting.com | www.burrissconsulting.com
linkedin.com/in/tlburriss|www.youtube.com/c/tlburriss|burrissconsulting.com/group