Mashable Media Summit 2011 - Christy Tanner, "TV Makes You Smarter"

1. TV MAKES YOU SMARTER
How technology is changing entertainment
November 4, 2011
@christytanner
Christy Tanner, EVP & GM
TVGuide.com & TV Guide Mobile

2. QUESTION #1:
WHAT‟S YOUR FAVORITE NEW SHOW?
Tweet your answers to
@christytanner
2

3. HOMELAND 3

4. WHAT‟S TVGUIDE.COM USERS‟
FAVORITE NEW SHOW?
4

5. #1
new show
5
Source: TVGuide.com Fall 2011 TV User Survey, October 2011; 5,897 Participants

6. #2
new show
6
Source: TVGuide.com Fall 2011 TV User Survey, October 2011; 5,897 Participants

7. #3
new show
7
Source: TVGuide.com Fall 2011 TV User Survey, October 2011; 5,897 Participants

8. WHAT‟S MASHABLE MEDIA SUMMIT
ATTENDEES‟ FAVORITE NEW SHOW?
8

9. New Girl
TIE! Up All
Night
9
Source: Survey of Mashable Media Summit Attendees

10. HOW IS TECHNOLOGY CHANGING
ENTERTAINMENT?
10

11. #1: Second Screen = Mass Market
#2: Ways to watch = Growing options
#3: Great shows = More than ever
11

12. #1:Second Screen = Mass Market
70%*
*70% of tablet owners, 68% of smartphone owners and 67% of all TVGuide.com users use second screen devices while watching TV
12
Sources: Nielsen Q1 2011 Mobile Connected Devices Report, TVGuide.com Fall 2011 TV User Survey, August 2011; 3,045 Participants

13. New apps launch every day
13

14. It‟s hard to keep track
ABC FOX MTV TLC
ABC Player Fox News for Ipad MTVWatchWith TLC Network (iPhone only)
Fox Business for iPad Jersey Shore Social TV Apps
ABC News
Terra Nova Real World: San Diego Miso
Jimmy Kimmel Live The Cleveland Show Awkward. i.TV
ABC Video Bookstore House M.D. Death Valley Tap TV
AMC Bones Ridiculousness
TV Daily
AMC Mobile (iPhone only) Family Guy (iPhone only) Cuff'd
yap.TV
Breaking Bad Glee Teen Mom
GetGlue
Mad Men Cocktail Culture (iPhone only) FX When I Was 17
I Used to be Fat IntoNow
Sons of Anarchy
The Walking Dead TunerFish
American Horror Story NBC
CBS It's Always Sunny in Philadelphia (iPhone only) NBC Trendrr
Fall Preview HGTV Tour de France All Access Philo
CBS News HGTVtoGO NBC Sports Talk for iPad The Channer
CBS Sports Pro Football HBO NBC Live Other TV Apps
CBS Sports for iPad HBO Go NBC Nightly News Crackle
Band of Brothers The Royal Wedding by NBC Zap2It (What's On?)
The Amazing Race
Big Love CNBC Real-Time Time Warner Cable
48 Hours Mystery Today for iPad
Boardwalk Empire Verizon Fios
Num3ers Bored to Death The Thing: Flame Thrower AOL TV
Comedy Central Capadocia Telemundo Novelas EW's Must List
Comedy Central (iPhone only) Carnivale Burn Notice Graphic Novel People
The Word Colbert Report Curb Your Enthusiasm OxygenLive TV.com
South Park Avatar Creator Deadwood WWE Tough Enough
IMDb
Eastbound and Down Bravo Now
The CW BuddyTV
Enlightened Top Chef Foodie Fight
The CW Full Episodes Xfinity
Game of Thrones Showtime
Nikita Spy Training SHO Social Hulu+
Generation Kill
The Vampire Diaries (iPhone only) John Adams Weeds
Discovery Life and Times of Tim The Big C
Discovery Channel HD Little Britain USA House of Lies
Rome Homeland
Discovery Channel Cannon Challenge
Sex and the City Dexter
Ultimate Sharks
Real Time with Bill Mahar The Borgias
MythBusters Six Feet Under Californication
Deadliest Catch (iPhone only) Sopranos Episodes
E! Treme Gigolos
E! Online (iPhone only) True Blood Nurse Jackie
The Wire The Real L Word
Shameless
The Tudors 14
Web Therapy

15. Users have embraced TVGuide.com‟s
second screen products
15

16. TVGuide.com apps:
• 5M installs & 1.5M Home
monthly active users 91%
• 40% increase in
engagement YOY
Other
9%
16
Sources: TVGuide.com Mobile App User Survey; July 2011; 1,429 participants & Flurry Analytics through September 2011

17. Social activity on
TVGuide.com has
5M
exploded in the past check ins
year
… and advertiser
60+
support has surged sponsors
17
Source: TVGuide.com Internal Reporting

18. 18

19. “the „oh SH*T‟
moments”
“to keep my faves
on the air”
“feeling connected”
19
Source: TVGuide.com Fall 2011 TV User Survey, August 2011; 3,045 Participants

20. #2: Ways to watch = Growing options
20

21. Fans have 1 zillion ways to watch
21

22. “It feels like work”
“I don‟t want to miss anything”
85%
want a personalized TV Guide
22
Source: TV Guide TV Team Panel Survey, February 2011, 3,460 respondents

23. Over 400,000 users have Watchlists
23
23 Source: TVGuide .com Internal Reporting

24. Your Watchlist showcases your friends‟
Facebook favorites
24

25. … and lets you see official Tweets
25

26. Celebs are giving us their Watchlists
26

27. Top new shows in Watchlists
correlate with ratings
27

28. Social Power Rankings spotlight users
28

29. #3: Great shows = More than ever
29

30. “It‟s better to be
a TV fan now
more than ever 52%
before”
30
Source: TVGuide.com Fall 2011 TV User Survey, October 2011; 5,897 Participants

31. “This season is
better than
last year”
36%
31
Source: TVGuide.com Fall 2011 TV User Survey, October 2011; 5,897 Participants

32. Fans are watching more TV
20000
% who watch 30+ hours per week
18000
32%
16000
+14%
14000
12000
10000
28%
8000
6000
4000
2000
0
2010
1 2011
2
32
32
Source: TVGuide.com Fall 2011 TV User Survey, August 2011;

33. 93% watch live TV
Source: TVGuide.com Fall 2011 TV User Survey, October 2011; 5,897 Participants 33

34. 55% watch online
34
Source: TVGuide.com Fall 2011 TV User Survey, October 2011; 5,897 Participants

35. 27% will buy a tablet in the next year
35
Source: TVGuide.com Fall 2011 TV User Survey, October 2011; 5,897 Participants

36. 19% will pay more for content
36
Source: TVGuide.com Fall 2011 TV User Survey, October 2011; 5,897 Participants

37. HOW IS TECHNOLOGY CHANGING
ENTERTAINMENT?
37

38. #1: Second Screen = Mass Market
#2: Ways to watch = Growing options
#3: Great shows = More than ever
38

39. HOW HAS TV MADE FANS SMARTER?
39

40. 40

41. They bend time to their will
20000
% who watch 30+ hours per week
18000
32%
16000
+14%
14000
12000
10000
28%
8000
6000
4000
2000
0
2010
1 2011
2
41
41
Source: TVGuide.com Fall 2011 TV User Survey, August 2011;

42. 42

43. QUESTION #2:
How has TV made YOU smarter?
Tweet your answers to
@christytanner
43

44. Our users have forced us to be
smarter
44

45. “I was wondering how to keep
track of all the new shows …
You solved my
problem.”
45

46. WHAT‟S THE GREATEST CHALLENGE
FOR MEDIA & JOURNALISM?
46

47. THERE WILL
ALWAYS BE NEW
“PROBLEMS”
47

48. 48

49. 49

50. THANK YOU
@christytanner
Christy Tanner, EVP & GM
TVGuide.com & TV Guide Mobile
50