Augusto Ponce de Leon, Nielsen, Chief Operations Officer, Meter Engineering

1. METERING SOLUTION &
INSTALLATION PROCESS
UKRAINE, 17 OCTOBER 2013
AUGUSTO DE LEON PONCE
12 September 2013

2. Copyright ©2013 The Nielsen Company. Confidential and proprietary.
MEASURES ALL PLATFORMS
VCR
Analogue Satellite
Analogue Terrestrial
DVR
Analogue Cable
DVD Recorder
Games Consoles
Digital Transmission: Satellite,
Cable, Terrestrial, IPTV, WebTV
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3. Copyright ©2013 The Nielsen Company. Confidential and proprietary.
THE METERING EQUIPMENT – NON INTRUSIVE
Three basic components:
• Base Unit
• Vacuum Florescent Display
• Remote Control
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4. Copyright ©2013 The Nielsen Company. Confidential and proprietary.
WHAT IT MEASURES
•
•
•
•
•
•
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TV on or TV off
The active source
The channel
Second by second
Who is watching
Audio prompts
Any language
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5. Copyright ©2013 The Nielsen Company. Confidential and proprietary.
STANDARD HH INSTALLATION
TV #1
Meter #1
TV #2
TV #2
Meter #2
TV #3
TV #3
Meter #3
GPRS/Broadband
•Non-intrusive
• 12 individuals
• 12 guests (can be expanded)
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6. Copyright ©2013 The Nielsen Company. Confidential and proprietary.
Meter Installation
Audio
Signatures
+
Infrared
TV audio
output
Satellite/Cable/IPTV decoder
Digital Video Recorder/DVD Player
audio
IR Keys
audio
audio
Game console
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7. Copyright ©2013 The Nielsen Company. Confidential and proprietary.
DETECTION METHODS
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Audio fingerprints
•
Infrared stream (teletext, interactive activities, simulcast)
•
Service information
•
Direct Frequency Measurement (DFM)
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8. Copyright ©2013 The Nielsen Company. Confidential and proprietary.
AUDIO SIGNATUES
Content Matching
1001010100101001
1010010010010010
0011001010010100
0010010111001001
1110010100011100
0010110101010001
1001010100101001
1010010010010010
0011001010010100
0011001010010100
Audio Signal
10011101
Digital Stream
Signature
• The Nielsen meter becomes a simple "electronic ear" that listens to and
records the audio coming from the TV set
• Audio matching technology is used to identify the audio signatures
collected during viewing to baseline recordings from reference sites
located in each marketplace
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9. Copyright ©2013 The Nielsen Company. Confidential and proprietary.
AUDIO MATCHING
100100100
Ch 1
101101101
Ch 2
101010101
Ch 3
.
.
.
010101010
010101010
Household TV set
011011011
Digital
Comparison
.
.
.
Ch 35
Ch N
Reference Database
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10. Copyright ©2013 The Nielsen Company. Confidential and proprietary.
NIELSEN METERING EQUIPMENT - ADVANTAGES
• Non-intrusive
• Easy installation and maintenance
• Robust detection methods
• Sharp resolution time (+/- 2 secs)
• Totally independent
• Approved by most demanding JICs
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