Mobile marketing project under Prof.Sameer Mathur

1. ANDROID
APP
MARKET
PLAN

2. MOBI-SHOPPER APP

3. MOBI-SHOPPER LOGO

5. •Check & compare
prices directly for
different websites
•Personalized
mobile based chat-
bot developed with
the help of machine
learning

6. • Price alert feature for
drop in prices
• One Click Order
• Terms and conditions
policy asking
permission to extract
meaningful information
for product
reccomendation

7. MOBILE SHOPPING-CHANGING OUR
LIVES

8. WHY GO TO MOBILES ?
SITUATIONAL ANALYSIS-01

9. WHY GO TO MOBILES ?
SITUATIONAL ANALYSIS - 02
• Free from the effects of demonetization policy in INDIA

10. IT IS ALSO ABOUT :
• Time Saving
• Efficiency
• Choice of Products that may not be available in real market
WHY GO TO MOBILES ?
SITUATIONAL ANALYSIS - 03

11. • Choice of Payment : COD or Cards or Wallets or ……
WHY GO TO MOBILES ?
SITUATIONAL ANALYSIS - 04

12. ONE STOP FOR ALL E-COMMERCE & M-
COMMERCE WEBSITE PRICES

13. Something in the bag for every shopper

15. • Target Segment : People who are shifting and
also who are current smartphone users in the
age group of
16-56 years
• Real opportunity to capture customer segment
who are deeply affected by demonetization in
Indian market
• Focus on developing markets like India with a
positive demographic shift

16. Opportunities
and Potential for
development are
many….

17. DISCOUNT COUPONS AND SALES TO
ATTRACT CUSTOMERS

21. • Develop app in two versions for :
1. Youth
2. Customer segment who are new to smartphones
• Provide information for local stores
• One Click Order
• Data extraction from smartphones to study
preferences

22. COMPETITIVE OFFERINGS
Better and faster search facilities
User can choose which version to uses based on their
familiarity to smartphone environment
One click order
Price

23. POSITIONING

24. POPs and PODs
•Points of Parities
Buy goods at cheaper price
Most popular website results
Price comparison for best results

25. POPs and PODs
•Points of Differences
2 Different app versions for
•Smartphone friendly
•New smartphone users
Price Drop Alert
Local Store Locator

27. •Regular update for bug fixes
•Restrict sizing of app to minimum as phone
memory is limited
•Customer reviews analysis
•Partnership with other m-commerce apps for
advertisements

28. PRICING
App will be provided for free to users for
one year and then the users can purchase
it for $3 only.Ad free version with
lifetime support could be bought at $7

30. Free cashback offers
Festive offers
Customer Loyalty points
Unexpected rewards

31. Best promotion strategy will be to use Social media and
provide free apps initially and added discounts on
purchase on app

32. Connect all shopping platforms
High security for transactions
Pricing and Tracking
Bug fixes

33. Performance & Evaluation
Number of Playstore downloads
Number of orders daily
Rating & Reviews of App

34. EXHIBIT
Eye catchy UI/UX
Good ratings
Connected to Social Media

36. BY:NISHANT RAJ
IIT ROORKEE
UNDER THE GUIDANCE OF
PROF. SAMEER MATHUR
IIM LUCKNOW
DISCLAIMER