2. High Value, Natural Link Signals
⢠Why in Content?
⢠Anchor Text Variation
⢠âNewsâ Strategy
⢠Freshness
⢠Developing Natural Signals
3. In Content Links Work Better
⢠More defendable
⢠Less likely to be devalued
⢠Compliment Outreach
⢠More relevant
4. Anchor Text Variation
⢠Old advice but still under used
⢠Use ârelated searchesâ + Google Suggest
⢠Avoids filters and adds value
5. News Strategy
Regular Content Agree on Re-write Content
Updates Commentary
Push Story to Publish through Incorporate
Sourced Blogs news sites Brand
Spread Story Monitor Alerts for
Syndication Through Social Link
Media Opportunities
6. Why it worksâŚ
⢠Mimicâs the natural spread of content around
the web
⢠Creates a natural link spike
⢠Brand signals work
⢠A natural spread of authority
7. âFresh Rankâ
⢠Google wants up to date content
⢠A page can be deemed âfreshâ through inbound links
⢠Links placed in âcrawledâ content have low value
9. Developing Natural Signals
⢠Google improving link analysis
⢠Anchor text variation and brand
⢠Location of links
⢠Authority spread of incoming links
⢠Justify your links
⢠Targeting âhighâ metrics only, is a mistake
11. Anchor Text
⢠Decide on 10 â 15 keywords per page
⢠Use âBrandâ and âNoiseâ signals
⢠Use the Google Keyword tool/Suggest/Related
Searches
⢠Helps understand the true SEO value of a page
15. Google Panda
⢠Biggest Offences
> Internal duplicated content
> Cross domain duplication
> Pagination issues
> Thin pages
⢠SEO teams need be involved in every site update
⢠Panda is not a link based algorithm
16. International SEO + hreflang
⢠Google has issues with duplicated content across
international sites
⢠Consolidate page signals using the language tag
⢠Canonical link same language sites back to the
master domain (.com, .ie, .co.uk, .ca etcâŚ)
⢠All sites benefit from the authority of the canonical
domain
17. Competitor Strategies
6 Questions to ask:
⢠What type of links are they?
⢠What is the spread of authority?
⢠Which countries do the come from?
⢠Which sites do they publish content on?
⢠At what rate are they building links?
⢠What is their overall PR/Social Strategy?
18. The Links
⢠Editorial links
⢠Text links/Paid Links
⢠Banner image links
⢠Link Spam
⢠Infographics / Social Links
⢠Bookmarking & Forums
Always pick the better links to copy, these are the
ones with the most longevity.
26. ROI + SEO
⢠Much more difficult than Paid Search
⢠Rarely develop ROI on a keyword basis
⢠You need to understand where your biggest
opportunities are
⢠Best to measure ROI on a page basis
27. Cumulative SEO Benefit
⢠Decide on target keywords per page
⢠Estimate cumulative traffic
⢠Use average conversion data to estimate value
⢠Expect to wait 12 months to break even
29. Opportunity Analysis
⢠Look for relevant keywords ranking
between 12 â 20
⢠Estimate potential traffic
⢠Factor in average conversion rate
⢠Quickest avenue to ROI
⢠Can use multiple APIâs to automatically process
30. Attack + Defend Strategy
⢠High value keywords need maintaining
⢠Attack terms can be moved into defence once
rankings achieved
⢠Less effort needed to defend keywords
⢠Allows you to target more terms without
increasing budgets
31. Learning moreâŚ
⢠Read SEOwizz.net & Blogstorm.co.uk
⢠Email tim.grice@branded3.com for free SEO advice
or connect on Twitter @tim_grice
⢠Visit our website www.branded3.com