Solutions Theatre

1. P O W E R E D B Y :
SolutionsTheatre
RETAIL TECHNOLOGY
INNOVATORS
Liam Young
Paul Jevens Will Dymot
Richard Garry
Laura Wynch

2. © 2018 Validify Innovations Limited
The Destination for Innovation Discovery

3. © 2018 Validify Innovations Limited
Innovation discovery is broken...
Budgets for innovation adoption have risen to
over $20 trillion globally year on year, yet
businesses still rely on Google.
3

4. © 2018 Validify Innovations Limited 4
...and it’s getting harder
Misplaced
trust
—
Every company has
their own agenda
Time
poor
—
Hours wasted
researching
technologies
Lack of
knowledge
—
Keeping abreast of
all new technology
and concepts is
challenging
Poor
alignment
—
Getting all
stakeholder to
agree on new
technologies to
adopt can be
prohibitive
Too much
choice
—
100,000s of b2b
technologies and
growing every day
© 2018 Validify Innovations Limited

5. © 2018 Validify Innovations Limited
How would you choose?
In marketing alone there are over 7,000 new ‘innovative’ technology
companies globally and growing every day…
5© 2018 Validify Innovations Limited

6. © 2018 Validify Innovations Limited
Validify Access is a community-
based, innovation discovery
platform, bringing innovators and
businesses together.
Validify enables businesses to
adopt game-changing, emerging
Technology smarter, faster and
without fear.
Introducing Validify Access
© 2018 Validify Innovations Limited 6

7. © 2018 Validify Innovations Limited 7
Carefully curated database of B2B
technologies – each pre-vetted by
Validify
Sophisticated, business-orientated
search criteria
‘No jargon’ videos created for each
vendor – explaining what they actually
do
Validify Access transforms the way businesses discover and evaluate
new technologies
Peer-to-Peer endorsements – hear
what your peers say about the
technologies

8. © 2018 Validify Innovations Limited© 2018 Validify Innovations Limited
Typical Adoption
Timeline
6-9 Months
2-3 Months
Rapid Innovation - reducing time, cost and effort
Identify Tech Requirement
Commence Research via google, peers, events etc.
Compile information on potential technology vendors
Circulate internally to agree potentials
Create shortlist
Initial vendor contact - obtain basic information and
further refine shortlist
Full RFI on shortlisted vendors - non-standardised form
Collect references and case study testimonials
Select Vendor
Complete business case for sign-off by board
Identify Tech Requirement
Search requirements via portal
Share with key stakeholders for shortlisting
Create shortlist and contact them
Complete Templated RFI via platform
Complete ‘Templated’’ Business Case via platform -
Sign off by the board
Validify Access Adoption
Timeline

9. © 2018 Validify Innovations Limited
Starting with Retail…
9© 2018 Validify Innovations Limited
Validify has a strong heritage and
network in retail so is initially focused on
this vertical in order to leverage existing
industry expertise.
Validify has already developed a
community of retailers and vendors
including over 70+ leading retailers in
the UK and hundreds of vendors
globally.
As part of Validify’s private beta rollout we have already attracted business from these adjacent
industries:
…Naturally Leads Into Adjacent Industries

10. © 2018 Validify Innovations Limited
The in-store shopping experience at home

11. © 2018 Validify Innovations Limited
of high-end shoppers research their
purchase online before visiting a store to
transact.
72
%

12. © 2018 Validify Innovations Limited
Mission
To make purchasing clothing a convenient and
enjoyable experience.
Vision
To pioneer the next generation of retail
becoming the shopping method of choice for
fashion.

13. © 2018 Validify Innovations Limited

14. © 2018 Validify Innovations Limited
Thank you.
2018 >2000< 2000
Physical
Commerce
E-Commerce
Personal
Commerce

15. © 2018 Validify Innovations Limited Physical Retargeting
Customer retention is the new acquisition

16. © 2018 Validify Innovations Limited
It’s all about loyalty
● Loyal customers are vital to a brand
● They drive profitability
● It’s not unusual for 80% of a brands profit to be
driven by just 20% or less of their customers.
● Google AdWords and an inherent shift to online
has made customer recruitment cheap
● But as web growth slows, customer acquisition is
getting harder and more expensive.
● Privacy legislation will make recruitment even
more difficult and expensive as customers are
more likely to deny access to their data
● We need to make every customer count, beyond
the first purchase or indeed after their last

17. © 2018 Validify Innovations Limited
Loyalty is falling in our sector
Customer retention over time
This chart shows the average 180 day retention rate for over 30 different retailers from the
UK, Europe, Australia and the USA.
0
20
40
60
80
100
120
2009 2010 2011 2012 2013 2014 2015 2016 2017

18. © 2018 Validify Innovations Limited
Customer loyalty is the result of
consistently positive emotional
experience, physical attribute-based
satisfaction and perceived value of
an experience, which includes the
product or services.
Prof. Miles Hewstone
Professor of Social Psychology
Oxford University
“
”

19. © 2018 Validify Innovations Limited
● The faster you can get your customers to their
4th order the more likely they are going to
become loyal customers.
● When customers receive their order, it’s a great
opportunity to reinforce their decision by adding
to their cognitive choice-supportive post-
purchase rationalisation1
1 Help them feel good about their purchase and sell them something else!
The Low-down

20. © 2018 Validify Innovations Limited
Thank you
Find us in the Tech
Hub
Next to the Meta Pack
Stand
Physical
Retargeting

21. © 2018 Validify Innovations Limited
The Power of Where
Richard Garry
Director LI Solutions
How Convenient Is Your Brand
in an Omnichannel World?

22. © 2018 Validify Innovations Limited
How Convenient Is Your Brand?

23. © 2018 Validify Innovations Limited
What Determines Convenience?
Distance Time Ease of transacting
(e.g. stores, to CnC points,
from parking)
(e.g. how long to deliver, get
through checkout, order online)
(e.g. online checkout,
store layout, CnC location)

24. © 2018 Validify Innovations Limited
===
How Important Is Convenience?
“Consumer expectations in retail have been fundamentally
transformed over the past decade or so as Amazon and
other e-commerce leaders have brought a whole new level
of convenience to shopping.”
Checkout, Feb 2019
Convenience
The number-one reason consumers shop in stores
“The definition of convenience has changed, and the
expectations are that retailers must be willing to bring
their product closer to this new consumer (Millennial and
Gen-Z customer).
Forbes, Jan 2019

25. © 2018 Validify Innovations Limited
Do You KPI and Measure
Your Brand’s Convenience?

26. © 2018 Validify Innovations Limited
Convenience is a Geographical and Operational Problem
Store Locations
CnC
Locations
Checkout
Delivery Areas
Efficiency in
Delivery & Returns
Proximity
of Parking
Store Layout

27. © 2018 Validify Innovations Limited
for Operational Efficiency
See customers through every channel.
Track and KPI your network convenience compared to your competitors.
Identify your customers with the longest distance to travel and interact with all
channels.
Assess the network and convenience impact of a new distribution centre/ship from
store/CnC chain.
Build and maintain a convenient brand.

28. © 2018 Validify Innovations Limited
Monitoring
Welcome to Storecast:
An all-in-one custom cloud-hosted LI solution
Site Assessment
Geo Marketing

29. © 2018 Validify Innovations Limited
Storecast
Optimize Your Store Network for Omnichannel Retail
PLAN. PREDICT. PROTECT. PROMOTE.

30. © 2018 Validify Innovations Limited

31. © 2018 Validify Innovations Limited
VIDEO PLACEHOLDER