The ICF Canoe Slalom World Championships represent a gathering of over 40 nations vying for the title of World Champion of this Olympic sport. The event offers advertisers and sponsors an amazing platform for brand and product exposure from now through the event in September 18-21, 2014. * Largest inbound sporting event to the United States in 2014 * International broadcast to over 11 markets in Europe reaching 21.5 million viewers * NBC Sports coverage reaching a potential 80 million households * 40,000 spectators from key markets of Washington, DC, Baltimore, MD and Pittsburgh, PA converging on Deep Creek Lake, MD for the event and World Championship Summer. * Onsite exposure and activation

1. ICF Canoe Slalom World Championships
September 2014
Partnership Concept

3. ICF Canoe Slalom World
Championships
September 17-21, 2014
Adventure Sports Center International
McHenry MD, USA
• Largest 2014 Inbound Sporting Event in the United States
• 35 Countries and over 800+ athletes & team support staff
• TV Exposure via NBC Sports Network & Live International Broadcast
- Estimated 21.5 MILLION VIEWERS WORLDWIDE
• 40,000+ spectators to visit during July – Oct 2014/8-10K at the
competition
• $20M economic impact for the tri-state regions of MD, WV & Penn.
• Olympic Sport with broad consumer reach and participation
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4. A Competition
4 days of world championship
whitewater competition!
An Event
12 weeks of mountain fun and
outdoor activities & events as
part of The World
Championship Summer!
An Ongoing Legacy
A 5 year vision of Outdoor
Recreation & Adventure Sports
for Garrett County & The
Region!

6. Why Partner with
The World Championships 2014?
The Destination
•
Annual visitors in excess of 1.2 million
•
50,000 annual visitors to Adventure Sports Center International
•
20-50,000 attendees to the World Championship Summer
•
195,000 Average annual number of skiers at WISP
•
Heavy Family Orientation
•
79% visitation from three key markets: Baltimore/Washington
DC/Pittsburgh
•
19,000 DAILY traffic/car counts on I-68 at McHenry exit
•
The United States Epicenter of Adventure Sports
•
Only region in U.S. to ever host Whitewater World
Championships…. Twice! (1989 & 2014)
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7. Why Partner with
The World Championships 2014?
The Sport
•
Olympic Sport
•
U.S. in Top 20 of Countries involved with Canoe Slalom.
•
200 International Events per year
•
2 Million Facebook Impressions during 2013 World Championships
•
160 International Whitewater Federations
•
More than 6% of Americans participate annually in paddlesports
(e.g. kayaking, canoeing, rafting, etc.),
totaling over 19+ million people
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8. Why Partner with
The World Championships 2014?
The Broadcast & Social Media
•
32 Million viewers followed Beijing
Olympics Broadcast
•
40 million viewers total during
2013 season and World Cup
•
Live feeds growing from 12 in 2011
to 18 in 2013
•
752 hours broadcast during
London 2012 Olympics
•
NBC Sports Reaches 80M
Households nationwide
•
Over 33,000 FB fans
•
4,800 Followers on Twitter
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9. Why Partner with
The World Championships 2014?
Event & Facility
•
8-10K Spectators over the course
of competition.
•
12 weeks of events and activities
leading up to the World
Championships
•
World’s Only Mountain top
whitewater course
•
Access to Facility for Corporate
functions
•
Access to athletes for promotional
opportunities
•
20M in economic impact to the
MD/WV/PA region
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10. Paddlesports: By the Numbers
Fans & Participants are broad and diverse
• Young affluent men/women with 56% men and 44% women
• 50% of all Kayak purchases are made by women
• Average HH Income is $104K+ annually
Reach & Speak to:
• The “Changing Point” -- 25% Millennials ages 16-24
• The “Loyalists” -- 21% ages 25-34
• Those with “Spending Power” -- 35% ages 35-49
• The “Educated” -- 30% College Graduate and 21% Post Graduate
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11. 2014 Partnership Opportunity
Marketing
Rights
TV Media &
Integration
Hospitality
Athlete
Participation
WORLD
CHAMPIONSHIPS
SEPT 2014
Digital: Social
& Mobile
Event
Branding
Market
Activation
Promotion
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12. Deep Creek 2014 – ICF Canoe Slalom World Championships
TELEVISION & STRATEGIC SPONSORSHIP TIERS
TITLE
SPONSORSHIP
DC 2014
INVESTMENT
$800K
PRESENTING
SPONSOR
DC 2014
INVESTMENT
$400K
OFFICIAL
SPONSOR
DC 2014
INVESTMENT
$200K
Exclusive and Official
Sponsor Status
Presenting Sponsor Status
Broadcast Media Exposure
Co-Presenting Sponsor
Status
Digital Media Exposure
Broadcast Media Exposure
Social Media Exposure
Digital Media Exposure
VIP Hospitality and Tickets
Social Media Exposure
DCL 2014 On Site Assets
& Activation
VIP Hospitality and Tickets
Broadcast Media Exposure
Digital Media Exposure
Social Media Exposure
VIP Hospitality and Tickets
DCL 2014 On Site Assets
& Activation
DCL 2014 On Site Assets
& Activation
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13. Deep Creek 2014 – ICF Canoe Slalom World Championships
REGIONAL & LOCAL SPONSORSHIP TIERS & INVESTMENT:
WHITEWATER
CLASS V
SPONSORSHIP
DC 2014
Starting at $25K
WHITEWATER
CLASS IV
SPONSORSHIP
DC 2014
Starting at $10K
WHITEWATER
CLASS III
SPONSORSHIP
DC 2014
Starting at $5K
Web & Print Media
Exposure
Web Exposure
Web Exposure
Social Media Exposure
Social Media Exposure
DCL 2014 On Site Assets
& Activation
DCL 2014 On Site Assets
& Activation
Tent & Signage in
Exposition area
General Admission Tickets
for distribution
Jumbotron Impressions
Daily
Social Media Exposure
DCL 2014 On Site Assets
& Activation
Tentage in Expo Area
General Admission Tickets
for distribution
Official Gear & Cobranding Licensing
General Admission Tickets
for distribution
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14. Deep Creek 2014 – ICF Canoe Slalom World Championships
TITLE SPONSOR OF DC 2014
TERM: 7 Months
FLIGHT: 3/1/14 – 9/30/14
$800K
Integrated Partnership Overview:
Exclusive and Official Sponsor
Status
Broadcast Media Exposure
Digital Media Exposure
Social Media Exposure
VIP Hospitality and Tickets
DCL 2014 On Site Assets &
Activation
Exclusive and Official Sponsor Status
Product Category Official & Exclusive Status
Leverage DC 2014 IP / Logos for branding use, merchandise & program marketing materials
Sponsor included in all DCL-generated event promotion ICF & USACK print/digital advertising, radio, press materials
and events
Broadcast Media Exposure on NBC SPORTS
Sponsor logo and tagline in DCL 2014 show open; accompanies DCL 2014 graphics
Four (4) :30s in show (assume 1 hour show)
Two (2) billboard (open/close) featuring customized messaging, animated logo/visual
Three (3) on-air features showcasing product and brand messaging
Digital Media Exposure
Custom produced video feature, intros Sponsor brand & promoted on DCL & ICF websites
Twelve (12) DCL 2014 Home Page Takeover to include Leaderboard and Custom Skins
Online Countdown Clock ownership to reinforce ASCI Visitor’s Center Countdown Clock
Pre-roll media exposure
Social Media Exposure
Facebook alerts both on ICF and USACK home pages
DCL 2014 You Tube Channel & DCL 2014 App Exposure
VIP Hospitality & Tickets
Sponsor to receive twenty (20) VIP tickets to DCL 2014 (DCL VIP Pavilion Island) and 100 general admission tickets
Sponsor Reception for 10
Sponsor logo to be displayed prominently on all “Ticket Backs”
On site lodging in mountain top house (capacity 10)
DCL 2014 On Site Assets & Activation
1 Framed Commemorative poster signed by World Champion
20x20 space for brand display, fan interaction, sweeps registration and interactive elements
Permanent signage at ASCI for 3 years
10 ASCI Passes for use on the course and/or for corporate events
10 Official Gear Packages co branded with your company and DC2014
Full page 4-color ad in DCL 2014 Event Program
On Course Signage positioning (e.g. finish line dasher boards, finish line, VIP entrance, etc.)
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15. Deep Creek 2014 – ICF Canoe Slalom World Championships
PRESENTING SPONSOR OF DC 2014
TERM: 7 Months
FLIGHT: 3/1/14 – 9/30/14
$400K
Integrated Partnership Overview:
Presenting Sponsor Status
Broadcast Media Exposure
Digital Media Exposure
Social Media Exposure
VIP Hospitality and Tickets
DCL 2014 On Site Assets &
Activation
Presenting Sponsor Status
Official Product Category Status
Leverage DCL 2014 IP / Logos for branding use, merchandise & program marketing materials
Sponsor included in all DCL-generated event promotion ICF & USACK print/digital advertising, radio,
press materials and events
Broadcast Media Exposure on NBC SPORTS
Sponsor logo in DCL 2014 show open
Three (3) :30s in show (assume 1 hour show)
One (1) billboard (open) featuring customized messaging, animated logo/visual
Digital Media Exposure
Sponsor brand promoted on DCL & ICF websites
Six (6) DCL 2014 Home Page Takeover to include Leaderboard and Custom Skins
Pre-roll media exposure
Social Media Exposure
Facebook alerts both on ICF and USACK home pages
DCL 2014 You Tube Channel & DCL 2014 App Exposure
VIP Hospitality & Tickets
Sponsor to receive ten (10) VIP tickets to DCL 2014 (DCL VIP Pavilion Island) & 75 General
Admission tickets
Sponsor Reception for 6
On site lodging in mountain top house (capacity 6)
DCL 2014 On Site Assets & Activation
10x10 space for brand display, fan interaction and interactive elements
Permanent signage at ASCI for 3 years
1/2 page color ad in DCL 2014 Event Program
1 Framed Commemorative Poster signed by World Champion
6 Official Gear Packages co branded with your company and DC2014
6 ASCI Passes for use on the course and/or for corporate events
On Course Signage positioning (e.g. finish line dasher boards, finish line, VIP
entrance, etc.)
:30 spot to air TBD# times on Jumbo-Tron(s) positioned on course
15

16. Deep Creek 2014 – ICF Canoe Slalom World Championships
OFFICIAL SPONSOR OF DC 2014
TERM: 7 Months
FLIGHT: 3/1/14 – 9/30/14
$200K
Integrated Partnership Overview:
Official Sponsor Status
Broadcast Media Exposure
Digital Media Exposure
Social Media Exposure
VIP Hospitality and Tickets
DCL 2014 On Site Assets &
Activation
Official Sponsor Status
Official Product Category Status
Leverage DCL 2014 IP / Logos for branding use, merchandise & program marketing
materials
Sponsor included in all DCL-generated event promotion ICF & USACK print/digital
advertising, radio, press materials and events
Broadcast Media Exposure on NBC SPORTS
Sponsor logo in DCL 2014 show open
Two (2) :30s in show (assume 1 hour show)
One (1) billboard (close) featuring customized messaging, animated logo/visual
Digital Media Exposure
Sponsor brand promoted on DCL & ICF websites
Four (4) DCL 2014 Home Page Takeover to include Leaderboard and Custom Skins
Pre-roll media exposure
Social Media Exposure
Facebook alerts both on ICF and USACK home pages
DCL 2014 You Tube Channel & DCL 2014 App Exposure
VIP Hospitality & Tickets
Sponsor to receive six (6) VIP tickets to DCL 2014 (DCL VIP Pavilion Island) & 50 General
Admission Tickets
Sponsor Reception for 6
DCL 2014 On Site Assets & Activation
10x10 space for brand display, fan interaction and interactive elements
1/2 page color ad in DCL 2014 Event Program
6 ASCI Passes for use on the course and/or for corporate events
6 Official Gear Packages co branded with your company and DC2014
On Course Signage positioning (e.g. finish line dasher boards, finish line, VIP
entrance, etc.)
16
:30 spot to air TBD# times on Jumbo-Tron(s) positioned on course

17. Deep Creek 2014 – ICF Canoe Slalom World Championships
SUPPORTING SPONSER OF DC 2014
TERM: 7 Months
FLIGHT: 3/1/14 – 9/30/14
Starting at $25K
Web & Print Media Exposure
Jumbotron Impressions Daily
Social Media Exposure
DC 2014 On Site Assets &
Activation
Exposition Tentage
Official Gear & Co-branding
Licensing
General Admission Tickets for
distribution
Supporting Sponsor Status
Leverage DC 2014 Logos for branding use, merchandise & program marketing materials
Sponsor included in select DC 2014-generated event promotion print/digital advertising,
radio, press materials and events
Digital Media Exposure
Sponsor brand promoted on DC 2014 website
Social Media Exposure
Facebook alerts on DC 2014
Press Release and photo session at Signing with DC 2014
DC 2014 You Tube Channel presentation/snippett
VIP Hospitality & Tickets
Sponsor to receive six (6) VIP tickets to Opening Ceremony & Sponsor Reception
6 VIP Seating at Medals Ceremonies
Official gear for up to 6 people
Included 50 General Admission tickets
DC 2014 On Site Assets & Activation
10x10 space for brand display, fan interaction and interactive elements
1/4 page color ad in DCL 2014 Event Program
Inclusion in Flag Procession
6 ASCI Passes for use on the course and/or for corporate events
Premium Location Signage including course barriers
:30 spot to air TBD# times on Jumbo-Tron(s) positioned on course
Official DC2014 sponsor display and/or poster for display at business
17

18. Deep Creek 2014 – ICF Canoe Slalom World Championships
SUPPORTING SPONSER OF DC 2014
TERM: 7 Months
FLIGHT: 3/1/14 – 9/30/14
Starting at $10K
Web & Print Media Exposure
Social Media Exposure
DC 2014 On Site Assets &
Activation
Exposition Tentage
General Admission Tickets for
distribution
Supporting Sponsor Status
Leverage DC 2014 Logos for branding use, merchandise & program marketing materials
Sponsor included in select DC 2014-generated event promotion print/digital
advertising, radio, press materials and events
Digital Media Exposure
Sponsor brand promoted on DC 2014 website
Social Media Exposure
Facebook alerts on DC 2014
Press Release and photo session at Signing with DC 2014
VIP Hospitality & Tickets
Sponsor to receive six (6) VIP tickets to Opening Ceremony & Sponsor Reception
6 VIP Seating at Medals Ceremonies
Official gear for up to 6 people
Included 50 General Admission tickets
DC 2014 On Site Assets & Activation
10x10 space for brand display, fan interaction and interactive elements
1/8 page color ad in DCL 2014 Event Program
Inclusion in Flag Procession
Festival and General Venue Signage
Official DC2014 sponsor display and/or poster for display at business
18

19. Deep Creek 2014 – ICF Canoe Slalom World Championships
SUPPORTING SPONSER OF DC 2014
TERM: 7 Months
FLIGHT: 3/1/14 – 9/30/14
Starting at $5K
Web & Print Media Exposure
Social Media Exposure
DC 2014 On Site Assets &
Activation
Exposition Tentage
General Admission Tickets for
distribution
Supporting Sponsor Status
Leverage DC 2014 Logos for branding use, merchandise & program marketing materials
Sponsor included in select DC 2014-generated event promotion print/digital advertising,
radio, press materials and events
Digital Media Exposure
Sponsor brand promoted on DC 2014 website
Social Media Exposure
Facebook alerts on DC 2014
Press Release and photo session at Signing with DC 2014
VIP Hospitality & Tickets
Included 25 General Admission tickets
DC 2014 On Site Assets & Activation
10x10 space for brand display, fan interaction and interactive elements
1/8 page color ad in DCL 2014 Event Program
Inclusion in Flag Procession
Festival and General Venue Signage
Official DC2014 sponsor display and/or poster for display at business
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20. DEEP CREEK 2014
ICF Canoe Slalom World Championships
Please contact Deep Creek 2014 for more information
www.deepcreek2014.com
USA Telephone: 0+1 301 387 3700
email: info@deepcreek2014.com
We look forward to
partnering with you!
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