1. Green-
The color of
Responsibility

2. 全莉 Quan Li
•Quan Li worked for Gucci and made a
great contribution for GUCCI getting the
global attestation in the early 1990s.
•She established the “Save China’s Tigers” foundation, which has
collected money to save tigers for more than 8 million USD.
•In the South Africa, Quan li
established a base for the wild
training of tigers.
Green Character

3. 邢诒前 Daiqian,Xing
•Daiqian.Xing is a billionaire
in Hainan province of China.
•He have spent all his money
to protect the natural
resources in Hainan during
the past 14 years.
•He protected 32000 mu
virgin forest, 1000+ kinds of
rare plants and 100+ kinds of
rare birds of dying out.
Green Character

4. Rising eco bag design contest
Green Design

5. DIY ECO bag
Paper Bag with “Olympics”
are popular in Universities in
China, especially in Beijing
Green Design

6. By the end of March 31st, 2008, the business of BoQi is widely
located in China, more than 20 provinces and municipality directly
under the Central Government, 65 projects of
Desulphurization, denitration, water treatment, some of them are in
operation and some are still under construction.
Green Business

7. Boqi:
Young CEO aged 32
& Young staff aged
34 of average
CEO Bai yunfeng won 2007
CCTV economy top10 figures
in China
Green Business

8. No disposable chopsticks
“拯救森林筷行动”
Well designed chopsticks make it
possible that people are willing to
take them with.
Green Lifestyle

9. URBN Hotel: Zero Carbon Footprint
The total amount of energy the hotel consumes, including
staff commutes, food and beverage delivery, and the
energy used by each guest, will be tracked to calculate the
carbon footprint. URBN will then purchase credits to
neutralize its footprint by investing in local “green”
energy development and emission reduction projects.
Green Lifestyle

10. Relationship of The Four Elements In
Environmental Protection
Govt.
(Guider)
Supervision Support
Education Feedbac
& k of
Supervisio public-
n opinion
Accepting ECO More
products understandin
Enterprise People g NGO
(Motor) More CSR (Core) More (Activitor)
avocation &
interacion
Cooperation

11. Barrier
Internal External
Local governments seeking At the bottom of global
Government political achievements with GDP manufacture chain
increscent
Lacking of experience of NGO Lacking of money
NGO management and operation
ECO development is long term Hard to survive, especially
Enterprise plan small private enterprises
Still self-benefit driven; saving Misunderstanding of how to
People resource is for reducing ECO; lacking of relevant
expenditure knowledge