By Anna-Lena Gull, Innordica Design, Sweden, presented at the 16th TCI Global Conference, Kolding 2013.

1. Strategic design thinking and hands-on design
tools for innovation in business models and
products in clusters
Anna-Lena Gull
Breakout Session: Use of design principles to drive innovation
in clusters
5 September 2013

2. Does one design method fit all?
Innordica Design Anna-Lena Gull

3. Supplier 2
Supplier 1
Supplier 3
One-stop shop?
Innordica Design Anna-Lena Gull

4. Arts & Crafts / Tourism
Innordica Design Anna-Lena Gull

5. Steel & Engineering
Innordica Design Anna-Lena Gull

6. Chaos phase.
People start talking to each other.
Guarding territories.
”Old” connections
Innordica Design Anna-Lena Gull

7. Workshop
Innordica Design Anna-Lena Gull

8. Meetings
Innordica Design Anna-Lena Gull

9. Connections grow stronger.
Some companies leave the group - OK!
One leading company.
New connections, goals and framework
Innordica Design Anna-Lena Gull

10. Innordica Design Anna-Lena Gull

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12. Innordica Design Anna-Lena Gull

13. Innordica Design Anna-Lena Gull

14. Much stronger connections.
The leading company in command.
Building the business
Innordica Design Anna-Lena Gull

15. Hälsingevardag Hälsingefest Hälsingelyx
WHOPs
Wealthy Healthy
Older People
Active
families
Kategorin Hälsingevardag är
kopplat till och hämtar inspiration
från vardagens arbete och liv på
gårdarna och människorna som
levde och arbetade där.
Kategorin Hälsingefest hämtar
sin inspiration i de stora festerna
som följde livets rytm. Bröllop,
begravningar barndop och
husförhör.
Kategorin Hälsingelyx är kopplat
till de stora salarna, utsmyck-
ningarna, överflödet och lyxen
på hälsingegrårdarna.
Innordica Design Anna-Lena Gull

16. Innordica Design Anna-Lena Gull

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18. Innordica Design Anna-Lena Gull

19. One-stop-shop!
Innordica Design Anna-Lena Gull

20. Innordica Design Anna-Lena Gull

21. One design method does not fit all,
but there is one for everyone!
Innordica Design Anna-Lena Gull
anna-lena.gull@innordica.com
www.innordica.com