TCI2013 Cluster growth opportunities through human insights

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TCI Network

By Tom Hynek, MADE, Luxembourg, presented at the 16th TCI Global Conference, Kolding 2013.

Technologie Business

Cluster growth opportunities through human insights
Tom Hynek
Business Summit: Strategic Innovation Partnerships
4 September 2013

TCI 2013 | CLUSTER GROWTH OPPORTUNITIESTHROUGH HUMAN INSIGHTS
Tom Hynek | 04.08.2013

TCI 2013 | CLUSTER GROWTH OPPORTUNITIESTHROUGH HUMAN INSIGHTS
Tom Hynek | 04.08.2013
Morten Basse
Director Renewables | Offshoreenergy.dk
Clusters are becoming the
Emperor's New Clothes
- we need to get some real
clothes on soon.

TCI 2013 | CLUSTER GROWTH OPPORTUNITIESTHROUGH HUMAN INSIGHTS
Tom Hynek | 04.08.2013
TRIPLE HELIX
BUSINESS
GOVERNMENT
UNIVERSITY

TCI 2013 | CLUSTER GROWTH OPPORTUNITIESTHROUGH HUMAN INSIGHTS
Tom Hynek | 04.08.2013
TRIPLE HELIX - WHERE IS THE CUSTOMER?
BUSINESS
GOVERNMENT
UNIVERSITY
?

TCI 2013 | CLUSTER GROWTH OPPORTUNITIESTHROUGH HUMAN INSIGHTS
Tom Hynek | 04.08.2013
TRIPLE HELIX - REVENUE STREAMS
BUSINESS
GOVERNMENT
UNIVERSITY

TCI 2013 | CLUSTER GROWTH OPPORTUNITIESTHROUGH HUMAN INSIGHTS
Tom Hynek | 04.08.2013
OLD QUESTIONS

TCI 2013 | CLUSTER GROWTH OPPORTUNITIESTHROUGH HUMAN INSIGHTS
Tom Hynek | 04.08.2013
OLD QUESTIONS
BUSINESS
GOVERNMENT
UNIVERSITY
How might we improve
cooperation between
government and business?

TCI 2013 | CLUSTER GROWTH OPPORTUNITIESTHROUGH HUMAN INSIGHTS
Tom Hynek | 04.08.2013
OLD QUESTIONS
How might we let companies
see the value of our
research?
BUSINESS
GOVERNMENT
UNIVERSITY

TCI 2013 | CLUSTER GROWTH OPPORTUNITIESTHROUGH HUMAN INSIGHTS
Tom Hynek | 04.08.2013
OLD QUESTIONS
How might we fund
our great projects?
BUSINESS
GOVERNMENT
UNIVERSITY

TCI 2013 | CLUSTER GROWTH OPPORTUNITIESTHROUGH HUMAN INSIGHTS
Tom Hynek | 04.08.2013
It's all a bit inside out.

TCI 2013 | CLUSTER GROWTH OPPORTUNITIESTHROUGH HUMAN INSIGHTS
Tom Hynek | 04.08.2013
Design Thinking

TCI 2013 | CLUSTER GROWTH OPPORTUNITIESTHROUGH HUMAN INSIGHTS
Tom Hynek | 04.08.2013
Being in the context

TCI 2013 | CLUSTER GROWTH OPPORTUNITIESTHROUGH HUMAN INSIGHTS
Tom Hynek | 04.08.2013
NEW QUESTIONS

TCI 2013 | CLUSTER GROWTH OPPORTUNITIESTHROUGH HUMAN INSIGHTS
Tom Hynek | 04.08.2013
How might we make
customers - in new,
emerging markets -
want to by our products?

TCI 2013 | CLUSTER GROWTH OPPORTUNITIESTHROUGH HUMAN INSIGHTS
Tom Hynek | 04.08.2013
Customer empathy

TCI 2013 | CLUSTER GROWTH OPPORTUNITIESTHROUGH HUMAN INSIGHTS
Tom Hynek | 04.08.2013
Opportunities for
Grundfos
Opportunities for
Grundfos in China

TCI 2013 | CLUSTER GROWTH OPPORTUNITIESTHROUGH HUMAN INSIGHTS
Tom Hynek | 04.08.2013
How might we create
growth in a mature,
stagnated market?

TCI 2013 | CLUSTER GROWTH OPPORTUNITIESTHROUGH HUMAN INSIGHTS
Tom Hynek | 04.08.2013
Observations in context

TCI 2013 | CLUSTER GROWTH OPPORTUNITIESTHROUGH HUMAN INSIGHTS
Tom Hynek | 04.08.2013
Iterative prototyping and
testing in context

TCI 2013 | CLUSTER GROWTH OPPORTUNITIESTHROUGH HUMAN INSIGHTS
Tom Hynek | 04.08.2013
Revolutionary design

TCI 2013 | CLUSTER GROWTH OPPORTUNITIESTHROUGH HUMAN INSIGHTS
Tom Hynek | 04.08.2013
Double digit growth

TCI 2013 | CLUSTER GROWTH OPPORTUNITIESTHROUGH HUMAN INSIGHTS
Tom Hynek | 04.08.2013
How might we make a
public service feel like
a 5 star experience?

TCI 2013 | CLUSTER GROWTH OPPORTUNITIESTHROUGH HUMAN INSIGHTS
Tom Hynek | 04.08.2013
Gaining patient and
staff insights

TCI 2013 | CLUSTER GROWTH OPPORTUNITIESTHROUGH HUMAN INSIGHTS
Tom Hynek | 04.08.2013
6 Patient principles

TCI 2013 | CLUSTER GROWTH OPPORTUNITIESTHROUGH HUMAN INSIGHTS
Tom Hynek | 04.08.2013
14 stage patient journey

TCI 2013 | CLUSTER GROWTH OPPORTUNITIESTHROUGH HUMAN INSIGHTS
Tom Hynek | 04.08.2013
Analogous situations

TCI 2013 | CLUSTER GROWTH OPPORTUNITIESTHROUGH HUMAN INSIGHTS
Tom Hynek | 04.08.2013
How might we transform
a commoditized product
category into a game
changer?

TCI 2013 | CLUSTER GROWTH OPPORTUNITIESTHROUGH HUMAN INSIGHTS
Tom Hynek | 04.08.2013
Conflicting stakeholder needs

TCI 2013 | CLUSTER GROWTH OPPORTUNITIESTHROUGH HUMAN INSIGHTS
Tom Hynek | 04.08.2013
TRIPLE HELIX – REMEMBER THE CUSTOMER?
BUSINESS
GOVERNMENT
UNIVERSITY
!

TCI 2013 | CLUSTER GROWTH OPPORTUNITIESTHROUGH HUMAN INSIGHTS
Tom Hynek | 04.08.2013
Thanks to our interview participants
José Juez
HEGAN – Basque aeronautics cluster
Ricardo Antón
Karraskan – Basque pre-cluster of cultural and creative industries
Morten Basse Jensen
Offshoreenergy.dk – Southern Denmark
Preben Birr-Pedersen
LEAN Energy – Southern Denmark

TCI 2013 | CLUSTER GROWTH OPPORTUNITIESTHROUGH HUMAN INSIGHTS
Tom Hynek | 04.08.2013
TAK!
Tom Hynek
Global Insights Lead
tom@madedesign.dk
+352 621 359 877

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