By Matti Vanska, Head of Nokia Bridge Program, Finland, presented at the 16th TCI Global Conference, Kolding 2013.

1. Nokia Bridge Program – New thinking on
corporate social responsability
Matti Vanska
Business Summit: Strategic Innovation Partnerships
4 September 2013

2. NOKIA BRIDGE
PROGRAM
NEW THINKING IN CORPORATE
SOCIAL RESPONSIBILITY
MATTI VANSKA

3. OUTLINE
Nokia in 2011
Bridge Program
Key results
Collaboration with local stakeholders
Learnings
1
2
3
4
5

4. ASSESSMENT STRATEGY
CHANGE
NEW
ORGANIZATION
NEW
CULTURE
Major reduction of workforce & closing of sites
NOKIA IN 20111
NOKIA’S TRANSFORMATION STARTS

5. In addition to the financial support
‣ open communication
‣ proactive engagement with employees
‣ proactive engagement with local stakeholders
‣ new mindset and tools
are needed to plant the seeds for regrowth
NOKIA IN 20111
THE BIRTH OF BRIDGE

6. BRIDGE
PROGRAM

7. 1st Assist individuals and teams to utilize
their capabilities to the fullest
BRIDGE PROGRAM2
PRIORITIES
2nd Continue to build the local economies
where Nokia plays a driver role
3rd Support Nokia’s renewed strategy
and ecosystem

8. BRIDGE PROGRAM2
FIVE PATHS TO TAKE THE NEXT STEP

9. New York
Vancouver
Malvern
San Diego
Capital area, Oulu, Salo,Tampere
Copenhagen
London Ratingen, Ulm, Berlin
Komarom Cluj
Bangalore
Beijing
Singapore
Masan
BRIDGE PROGRAM2
SCALE

10. • Looking for internal talent first
• Internal Job fairs when
ramping up new organizations
(eg Windows Phone R&D)
• Bridge participants are priority
candidates in Nokia internal
positions
FIND A NEW JOB
WITHIN NOKIA

11. FIND A NEW JOB
OUTSIDE OF NOKIA
• Career Coaching
• Job Fairs
• Bridge Career Service
• Local LinkedIn and Facebook
groups

12. START
A NEW BUSINESS
• Coaching and sparring
• Encouraging & realistic approach
• Collaboration with local incubators
• Start-up grants
• Support and coaching equally
important to financial support

13. LEARN
SOMETHING NEW
• Objective is to increase the
chance to find a job quickly
• Courses and trainings
• In Finland, tight collaboration
with local state authorities
• Extensive vocational training
programs in the factories

14. CREATE YOUR
OWN PATH
• Originally reserved for ideas
that could not be pre-defined
a. Voluntary work in a
developing country
b. Setting up a foster home
• Todate almost all needs
implemented via the first 4
paths

15. RESULTS

16. • Almost 18 000 employees have been eligible for the Bridge program.
• Cumulatively 60% have found their next step by the end of Nokia
employment.
• Over 1.000 new companies established globally
• Overall satisfaction rate (satisfied/very satisfied) related to the Bridge
offering is 85%.
RESULTS3
BRIDGE IN 2011–2013

17. ICT start-ups: 42%
Other 38%
Professional services and consulting 21%
RESULTS3
OVER 1000 NEW START-UPS GLOBALLY

18. • 91% of the companies were still active
• 18% of the companies had made a technology licensing/idea release agreement with
Nokia
• 48% had a team (average 3 people), 52% started alone
• Average personnel per company 2,1 (2012. 2013 estimate 2,9; 2015 estimate 7,1)
RESULTS3
KEY FINDINGS IN START-UP RESEARCH BY
AALTO UNIVERSITY IN FINLAND
”Bridge programme's entrepreneurship
information has been beneficial
5,73
7”

19. Smooth R&D transitions
No delivery stops at the factories
External reputation
Support for Nokia ecosystem
Testament of values to Nokia’s employees
1
2
3
4
5
RESULTS3
KEY BENEFITS TO NOKIA

20. COLLABORATION

21. COLLABORATION4
WITH NATION-WIDE AND
LOCAL STAKEHOLDERS
NATIONAL COLLABORATION
• Ministry of Employment and
the Economy
• Ministry of Finance
• Finnish national innovation
system & funding
• Invest in Finland
LOCAL COLLABORATION
• Local employment offices
• Universities
• Cities
• Startup incubators
• Learning service providers
• Outplacement partners
BRIDGE
STAKEHOLDERS
IN FINLAND

22. Accelerating innovation in Copenhagen
• Startups
• Aalborg University
• Students
• Researchers
• Established companies
COLLABORATION4
INNOVATION HARBOR -> COPENHAGEN ICT (CICT)

23. LEARNINGS

24. KEY LEARNINGS5
BRIDGE PROGRAM
1
Implementation needs to be
genuinely based on core values
2 Working tightly with partners but the core
of Bridge cannot be outsourced
3
Local leader selected from the
impacted people, sufficient seniority4
Globally consistent frame, local
implementation

25. THANK YOU!