Klaus Haasis on new challenges in cluster management, presented at 14th TCI Global Conference, Auckland 2011

1. © Klaus Haasis, Stuttgart 2011 / 29.11.2011
creative.coach@email.de, www.klaushaasis.de
Clusters 101: The road ahead
Klaus Haasis
CEO MFG Innovation Agency for ICT & Media, Stuttgart
TCI Member of the Board of Directors
Source: http://www.thebridgemaker.com/wondering-about-the-road-ahead/

4. Source: http://capl.washjeff.edu/browseresults.php?langID=4&photoID=768&size=l

5. MFG - Enabling Innovation with ICT and Media © Klaus Haasis, Stuttgart 2011, www.klaushaasis.de
"Business is
ultimately about
people and connecting
and relationships"
FINACIAL TIMES, SEPTEMBER 6 2011
Jamie Jauncey, Trainer

6. MFG - Enabling Innovation with ICT and Media © Klaus Haasis, Stuttgart 2011, www.klaushaasis.de
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
Ante-
cedence
five
specialized
advisory
boards
Consolidation
enterprise
software,
open
source,
e-health
Evolution
founder
retires
New
vision
Focusing
-2 -1 0 1 2 3 4 5 6 7 8 9 10 11 12 13
Birth
ICT
ICT,
health care,
creative
industries
focus on:
CyberOne,
Coach&connect
LinkingConnecting
technology
Network for
Business
Excellence
Celebration
Change
Cluster Development
"Baden-Württemberg: Connected"

7. MFG - Enabling Innovation with ICT and Media © Klaus Haasis, Stuttgart 2011, www.klaushaasis.de
The Cluster Initative Development Chain
RELATIONSHIPS KNOWLEDGE COLLABORATION
linking opennesssharing
© Klaus Haasis, Stuttgart 2011

8. Lifelong Learning - Lifelong Change
• Photographer / Advertiser
• Engineer / Communication Scientist
• Cluster Manager
• Innovation Manager
• Person-centred Counsellor
• Systemic Coach
Specialist
Generalist
Manager
1975
1995
2010
Sector
Infrastructure
Relationship
sources: Huxham / Jungwirth

9. Lifelong Learning - Lifelong Change
• Photographer / Advertiser
• Engineer / Communication Scientist
• Cluster Manager
• Innovation Manager
• Person-centred Counsellor
• Systemic Coach
Specialist
Generalist
Manager
Sector
Infrastructure
Relationship
Embracing
Mobilizing
Empowerment
PROCESS
SYSTEM
PRODUCT
sources: Huxham / Jungwirth

10. MFG - Enabling Innovation with ICT and Media © Klaus Haasis, Stuttgart 2011, www.klaushaasis.de
The new challenges for a cluster manager:
A. Dealing with Diversity
• diverse clusters →
combine urban & regional clusters
and initiate meta clusters
• diverse people → different cultures,
different generations different knowledge
B. Dealing with Uncertainties
• Know how to cope with the current era of
permanent beta, uncertainties and
unknowabilities
C. Dealing with New Dimensions in a digital World
• Real − Virtual / Open − Closed

11. MFG - Enabling Innovation with ICT and Media © Klaus Haasis, Stuttgart 2011, www.klaushaasis.de, 12
R. Roosevelt Thomas, Jr. (1999).
Building a house for diversity.
Diversity
“All the ways in
which we are similar
and all the ways in
which we differ”
Source: http://clevercupcakes.blogspot.com/2008/11/diversity-cupcakes.html

12. © Klaus Haasis, Stuttgart 2011, www.klaushaasis.de
Gray et. al. (2010). GAMESTORMING. A Playbook
for Innovators, Rulebreakers, and Changemakers.
Somehow we need to imagine a world that we can’t fully
conceive yet – a world that we can see only dimly, as if
through a fog… The path of the goal is not clear, and the
goal may in fact change.

13. MFG - Enabling Innovation with ICT and Media © Klaus Haasis, Stuttgart 2011, www.klaushaasis.de
http://mookinoodles.wordpress.com/2011/07/16/we-
are-open/
http://mochagirlsread.wordpress.com/2011/11/1
8/nominations-are-closed-2/
http://www.secondlife.mfg-innovation.de
New Dimensions

14. Networked Innovation
in a Digital Economy
• Dimension of Business and Innovation that is
taking place in the virtual or in the "real word"
• Dimension of Business and Innovation that is
taking place inside a system (firm, region, state)
or connected with the outer world of a system

15. MFG - Enabling Innovation with ICT and Media © Klaus Haasis, Stuttgart 2011, www.klaushaasis.de
open
closed
virtualreal
The Networked Innovation Grid
© Klaus Haasis, Stuttgart 2011

16. MFG - Enabling Innovation with ICT and Media © Klaus Haasis, Stuttgart 2011, www.klaushaasis.de
Open
Real
Closed
Virtual
Networked Innovation @MFG

17. MFG - Enabling Innovation with ICT and Media © Klaus Haasis, Stuttgart 2011, www.klaushaasis.de
The Road Ahead
1. Opening Game
2. Past - Presence - Future
3. Skills for cluster managers
4. The New Challenges
5. The Networked Innovation Grid

18. MFG - Enabling Innovation with ICT and Media © Klaus Haasis, Stuttgart 2011, www.klaushaasis.de
Christoph: The SPECIALIST
• Interested in the
products and
markets
• Special sector
related
knowledge

19. MFG - Enabling Innovation with ICT and Media © Klaus Haasis, Stuttgart 2011, www.klaushaasis.de
Göran: The ADMINISTRATOR
• Interested in the
system
• Special Knowledge
about infrastructure
and measurement

20. MFG - Enabling Innovation with ICT and Media © Klaus Haasis, Stuttgart 2011, www.klaushaasis.de
Ifor: The GENERALIST
• Interested in the
process
• Special
Knowledge about
relationships and
people

21. EMPOWERING
MOBILIZING
EMBRACING
Source: http://www.proprofs.com/games/jigsaw/t/penguin/

22. MFG - Enabling Innovation with ICT and Media © Klaus Haasis, Stuttgart 2011, www.klaushaasis.de
The Cluster Development Chain @TCI
© Klaus Haasis
• Competitiveness
hot topics
• Best practices
• First-hand experience
• Cluster initiative
database
• Members directory
• Monthly Newsletter
• Regional initiatives
• Special interest groups
• Workshops
RELATIONSHIPS KNOWLEDGE COLLABORATION

23. MFG - Enabling Innovation with ICT and Media © Klaus Haasis, Stuttgart 2011, www.klaushaasis.de, 27
Learn more about in this conference:
Dealing with Diversity
• diverse clusters - diverse people
• Wednesday, 14:00 „Dealing with Cluster Diversity
– combining urban, regional and meta-clusters“ (Session 1.4)
Dealing with New Dimensions in a Digital World
• Real − Virtual / Open − Closed
• Thursday, 16:30 „Cluster Management in the cloud – new tools for
new roles in the digital era“ (Session 5.4)
Dealing with Uncertainties
• Know how to cope with the permanent beta and unknowabilities
• Thursday, 11:30 „Training Workshop for cluster managers:
Managing networked creativity – how to innovate in uncertain
environments“ (Session 3.1)

24. MFG - Enabling Innovation with ICT and Media © Klaus Haasis, Stuttgart 2011, www.klaushaasis.de, 31
Training Workshop for Cluster Managers:
Managing Networked Creativity
− How to Innovate in Uncertain Environments
Workshop Leader: Klaus Haasis. Creative Coach.
Thursday, 1st December, 11:30 – 13:00 h
14th TCI Annual Global Conference, Auckland 2012
Learn about the success factors
empathy, acceptance and congruence
Learn how to cope with the current
era of permanent beta, uncertainties and
unknowabilities
Learn how to accompany the process of
learning in your network and how to fully
exploit the power of relationships

25. Klaus Haasis
CREATIVE COACH
INNOVATION MANAGER
COMMUNICATION ARCHITECT
CREATIVE.COACH@EMAIL.DE
FACEBOOK.COM/KLAUSHAASIS
SKYPE KLAUS_HAASIS