Joanna Hall did a promotional joint venture with the Daily Telegraph over a weekend in June 2012 to promote her personal training and nutrition products. She distributed promotional flyers around local newsagents offering a free 42 page booklet and discounts on pedometers and shoes. She also offered one day workshops for £120 per person and follow up reminder ads. The promotion drove people to her website which featured her product offerings and opportunities to opt-in to her email list and engage on social media. She also had a joint venture partnership with Bupa featured on her site.

1. Example of
Product Strategy

2. On June 16 & 17 2012 well-known UK personal
trainer
and author Joanna Hall did a weekend summer
promotional JV with the Daily Telegraph.
Here’s an overview of what she did.
Spend some time at www.joannahall.com to see a
great working example of all aspects of the ATM -
gift, P4P, core.

3. Text
Gave out promotional handbills

4. See how simple the offer is?

5. Why do you think I took the flyer?

6. The Problem Piece

7. I am already known for
helping people get fit
and lose weight
through walking.
Hmmm. I wonder if ...
It starts with an valuable idea

8. What is she already doing well?

9. Posters at the newsagents

10. Can’t miss Offer #1

11. Text
£2
All this for £2.

12. Text
£2
Gift: 42 pp quick win booklet

13. Text
£2
Some P4Ps

14. Text
£2
Pedometer £10 Shoes from £49

15. Text
£2
P4P: 1 Day Workshops £120 p/p

16. Reminder add for Sunday

17. Text
£2
Can’t miss Offer #2

18. Text
£2
1 hour DVD/slick

19. Now I want more: website

20. Note the tabs and opt-in

21. Social media

22. Social proof

23. Free Relational Support

24. Note JV with Bupa!
Paid Membership (2 kinds)

25. Brand + Product + Distribution

26. From £775+Core Products

27. Possible mudmap of the ATM

28. UK
www.keypersonofinfluence.com
Australia
www.keypersonofinfluence.com.au
Interested?