How taoGOconnect Connects Content, Communities and Commerce in the store, offline and non-mobile to online and mobile to create valuable, real time relationships and message delivery and retrieval options.

1. The Future of Connectivity is Here
Theresa Gordon
Connecting Content, Communities and Commerce

2. •Commerce has changed… it’s ‘real time’ consumer driven… wherever you are
•Consumers want services and products but don’t need to be on site or in the store to get them… I need banking, I don’t need “the bank”
•Businesses need offline traffic, onsite and in the store to keep retail space relevant
•Consumer and social engagement and activity onsite connect and drive retail space
business - operations - content - consumer - communities - data- operations- business
Why?
Why?
Why?
Why do we need to be connected?

3. Social media is the prevailing channel for brands to
distribute content and connect with consumers and
communities…
Why? To drive commerce

4. • Millennials have grown up with a phone fused to their hand,
connecting to their world 140 characters at a time.
• According to comScore, people spend more than 70 percent of their
time on their mobile device on SOCIAL NETWORKS.
• This staggering figure alone signals that social media is a vital part of
everyday life, that it provides this chance to CONNECT with, & stay
CONNECTED to consumers.
Why? It’s where consumers make decision$
Social is the landscape of today’s media consumption

5. Why?
It’s how consumers make decisions

6. •Increase Presence in Social Media
Show measurable ROI for Social Media expenditures
•Engage Customers and Support Loyalty
Real time customer service, trust, offers
•Understand Market Trends
Buyer demographics, preferences, interests
•Connect and Drive Offline
Engage your customers offline and at Point of Sale (POS)
“BUSINESSES cannot afford to not have an effective social presence”
Why?
Why?
Why?
Why?

7. CMS, NFC and m2m solution let you:
•Increase content shared via Social Media Networks You control the message, the image and where you want to direct traffic
•Engage consumers through distinct on-site offline tap points NFC bracelets, camera and tGc stations, key chains, more…
•Make decisions, Drive visits based on Data and Analytics Demographics, education, age, interests, geography, more…
•Real Time rewards, Loyalty points, Offers and Discounts Develop trust, Make the Sale
Connect Content, Communities, and Commerce

8. Near Field Communication
(NFC)
Machine-to-Machine (m2m) Onsite and In store
Data, Content,
Consumers
Connected
HOW?

9. GO “CONNECTED” EXPERIENCE
•Create
Omni-channel engagement via radio, onsite, p2p, print, social media, mobile, e-mail
•Tap GO (NFC & m2m)
connect with content, messaging, loyalty points, games, video, distribution, actions, marketing, pr, data
•Provide
engagement, promotion, metrics across industries: digital signage, marketing, retail and social media

10. Tap GO on site “OFFLINE”
•T-shirts
•Wristbands
•Teddy Bears
•Hang Tags & Table Tents
•Stickers/Labels
•Place Mats
•Posters
•m2m Stations
•Mouse Pads
•Digital Signage

11. IT’S AS EASY AS 1,2,3

12. Set up your tapGOconnect
Account and Brand Landing Page
Choose your Stations:
Twitter, FB, Email, Camera, LinkedIn, customize it, or any combination of above
Upload BRAND material:
text, images, videos, hashtags, URLs, and attachments

13. SUCCESS!
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Confidential
Brands Marketing Message Shared to Customer Communities
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14. POWERFUL REAL-TIME DATA, ANALYTICS, REPORTS

15. Custom Data

16. MOBILE APP… on the GO

17. 3B International:
Worldwide manufacturer of prestige fragrance brands.
BRAVE, BOLD, BEAUTIFUL
•Goal:
•Drive people to retail stores
•Expand to ecommerce
•. solution based campaigns:
•Designed to Support Various Business Goals
•White label to use across Brands and Channels
•Register via email and tap to… get a sample, enter to win and share “selfies” on Social Media
US CLIENT ACCOUNT SAMPLE

18. •Personalized Landing Page(s)
•Personalized picture frames for camera stations
•Facebook/Twitter posts
•Direct access to Pinterest buying website
•NFC enabled media and tap points for loyalty
•Custom M2M fragrance dispenser
CLIENT SAMPLE

19. CLIENT LANDING PAGE

20. BRAND LANDING PAGE(S)

21. PERSONALIZED LANDING PAGE(S)

22. PERSONALIZED PICTURE FRAMES

23. PERSONALZED SOCIAL MEDIA MESSAGES

24. Let’s GO Live

25. Thank You.
Theresa Gordon
theresagordon@tapGOconnect.com
973-769-3266