TBDI 2014 Pr and wine bloggers - Giampiero Nadali

1. Giampiero Nadali
giampieronadali@mac.com
gnadali@fermentidigitali.com
#tbdi2014 Rimini
9-­‐11
Oct
2014
How to communicate
wine territories
and brands
in the digital era

2. digital wine business
Elisabetta Tosi Giampiero Nadali
new sales channels
web marketing
wine social media
education
wine bloggers tours
export & branding
wine events

3. Sicily, Mount Etna Wine Region - 2012

4. Western Sicily, Marsala & Menfi - 2013

5. Lugana DOC, Lake of Garda - 2014

6. ROI: “Building relationships”
•Trips are only the “first step”
•Winegrowers are the protagonists
•Before the trip:
•we try to educate wineries to use properly
wine social media to maximize engagement
with visitors
•After the trip:
•follow ups, SM campaigns, engaging visitors
in future visits in their countries, etc.
•fuel the interest of created new
ambassadors

7. Branding a winery/wine region
•Detailed info on every aspect of production
(before and during the trip)
•Different approach for different visitors:
are they pros? are they wine lovers?
•Creating contents in real-time,
monitoring contents after the trip
•ROI: “reach”, “impressions”, “sentiment”,
“posts”, “photos”

8. Elisabetta Tosi
lizzytosi@gmail.com
Mobile: 348 5178920
Giampiero Nadali
giampieronadali@mac.com
Mobile: 348 7419566
fermentidigitali.com
marketing@fermentidigitali.com