Brian Otis from SDL presents SDL BeGlobal during the TAUS Translation Technology Showcase Webinar on 13 November 2013

1. Market Shifts and
Technology Disruption
BeGlobal
Brian Otis (botis@sdl.com)
TAUS Translation Technology Showcase Webinar
November 13, 2013

2. Agenda
• Shifts in the Translation Market
–Explosion of content volume and types demands new models
–Technology will disrupt and facilitate new models
• SaaS, Crowdsourcing, MT, etc.
• New models help enterprises of all sizes “Maximize
the ROI on their translation budgets”
• Example: SDL Beglobal

3. Today: Translation Providers are Everywhere and Fragmented
The market is made up of over 26,000 different Language Service
Providers[i]…
LSP
LSP
LSP
LSP
Customer
Customer
LSP
LSP LSP
LSP LSP
Customer
Customer
LSP
LSP LSP
LSP
Customer
Customer
LSP LSP Customer
LSP
LSP Customer CustomerLSP LSP
LSP
LSP
Customer
Customer
Customer
LSP
LSP LSP Customer
Customer
Customer LSP
Customer
Customer
Customer
LSP Customer
LSP
LSP
LSP
Customer
LSP
LSP
LSP
LSP
LSP Customer LSP Customer LSP Customer Customer
Customer
LSP LSP Customer Customer Customer
LSP
Customer
Customer
LSP LSP LSP Customer LSP Customer Customer
LSPCustomer
LSP
LSP
LSP
Customer
Customer
Customer
Customer
Customer
Customer
LSP LSP LSP LSP Customer Customer Customer
LSP Customer Customer
LSP
LSP
LSP
LSP
LSP Customer
LSP
LSP
Customer
Customer Customer Customer
Customer
LSP
LSP
CustomerCustomer
Customer
Customer
Customer
Customer
LSP
LSP
LSP
Customer
Customer
LSP
LSP LSPCustomer
Customer
LSP Customer
LSP
LSP
LSP
LSP
Customer
Customer
LSP
LSP
LSP
LSP LSP
LSP
Customer LSP
Customer
Customer
Customer
Customer
LSP Customer
LSP Customer
Customer
Customer
Customer
Customer
Customer
Customer
Customer
Customer
Customer
Customer
Over 700,000 Professional
Translators[iv]…
Over 300,000 “Accidental” (Non
Professional) Translators[v]…
“The Crowd”

4. Alignment Has Evolved Between Translation Customers and
Providers Based on Enterprise Size
G2000
Enterprise Customer: Premium LSP
• Highest quality translation
• Highest quality service
• Require high volume to get LSP’s attention
• Translation volume limited by investment
Midmarket
(Millions)
Prosumer (100s Millions)
SMB/Mid-market: Midmarket LSP
(wide range)
• Volume varies greatly
• Still focused on high quality translation
• Delivery models vary to align costs
• Many prospects go without
Everyone else: on-line LSP
• Low volume

5. Translation Requirements are Changing
With the explosion of content volume and content types…
…organizations of all sizes have requirements for multiple
translation quality/cost points
… lower willingness(ability) to spend based on ROI, shelf life,
etc..
The key is to maximize the ROI your translation budget by…
…applying the optimal translation quality/price option to
each content type

6. ROI on Translation Varies by Content Type
Premium
Quality and
Service
6
High Quality,
Lower Touch
Low - mid Quality
Machine
Translation

7. Aligning Content Type, Translation Requirements and ROI
Content type
Highest Value,
brand defining
content
Important content
but high volume or
low budget
Lower value
content
Large volume
and/or real time
turnaround
Quality
Requirement
Translation
“Types”
Content Volume
Very High
Low
Premium Quality
and Service
High
Varies
High Quality,
Lower Touch
Varies
Usually High
Low-Mid Quality
Low
Very high (or realtime requirements)
Machine
Translation
Quality

8. Provider Landscape and Evolving Models
Provider
Segment
Machine
Translation
Low - mid
Quality
High Quality,
Lower Touch
SDL, Lionbridge, Transperfect,
STAR Group (CH), Euroscript
(Lux), WeLocalize (US), BigWord
(UK), etc.
Enterprise
LSPs
Self-service
LSPs
(on-line)
Leverage
Technology
Rev.com, Gengo,
Verbingo, OHT,
getlocalization,
Qordoba,
Textmaster,
VerbalizeIT, etc.
Crowdsourced
Translation
Providers
(on-line)
MT providers
Premium Quality &
Service
SDL BeGlobal,
Google, Bing,
Moses, Systran,
ProMT, etc.
OHT, C2T, Srtraker,
Fox Translation,
Tolingo, Speaklike,
Babylon,
LiveTranslation, etc.
Leverage
Technology
Leverage
Technology
Leverage
Technology
• Company positioning vary, some providers provide multiple translation models
• Translation outcome providers only, software providers not included

9. Today – Limited Supply of Lower Cost Translation Options
Limits Demand & Limits Market Growth
Translation
“types”
Today’s
Constraints
Prosumer
Access to
Supply
Machine
Translation
Translation Coverage with current approaches
Cost Limits
Demands
Low-mid
Quality
G2000
Cost Limits
Demand
High Quality,
Lower Touch
Mid-market
Premium
Quality and
Service
Quality Limits
Demand

10. Tomorrow – Aligning Translation ROI by Content Type Leads
to Translation Explosion
Translation
“types”
Tomorrow’s
Solutions
Prosumer
Technology
Drives Cost
Down
(accessibility)
Low-mid Quality
G2000
Cost Always
Limits Demand
High Quality, Lower
Touch
Mid-market
Premium Quality
and Service
Technology
Increases Access
to Supply
Improved Quality
Machine Translation Drives Demand
Increasing volumes
Increasing value of technology leverage
Translation Coverage with NEW approaches

11. SDL BeGlobal Language Cloud Platform
Baseline Machine
Translation
MT
Content for
Translation
API
Trained Machine
Translation
Standard Professional
Translation
WEB
PT
Verified Professional
Translation
Specialized
Professional
Translation
Premium Professional
Translation
Translated
Content

12. SDL BeGlobal – Simplifying Translation

13. Summary
• Shifts in the Translation Market
–Explosion of content volume and types demands new
models
–Technology will disrupt and facilitate new models
• SaaS, Crowdsourcing, MT, etc.
• New models help enterprises of all sizes “Maximize
the ROI on their translation budgets”
• Example: SDL Beglobal