he time spent looking for and not finding information cost an organization a total of $6 million a year, not including opportunity costs or the costs of reworking existing information that could not be located. Only 41% of localization-mature organizations have some terminology management policy in place, almost solely translation-oriented. Today we will talk about how terminology management works, demonstrate its power, through controlled languages, ontologies, search engine applications, content and knowledge management applications, and e-learning systems.

1. Wednesday,
4
June
/10:50
–
11:20
Term
Mining
and
Terminology
Management
in
a
Corporate
Se@ng
PerspecCve
Luigi
Muzii,
sQuid
TaaS
Workshop
2014
4
June,
Dublin
(Ireland)
The
research
within
the
project
TaaS
leading
to
these
results
has
received
funding
from
the
European
Union
Seventh
Framework
Programme
(FP7/2007-­‐2013),
grant
agreement
no
296312

2. Term
Mining
and
Terminology
Management
A
Corporate
Setting
Perspective

3. Awareness
Globally
active
organizations
whose
core
business
is
not
communications-­‐related
(translation,
localization,
information
management,
etc.)
are
generally
unaware
of
the
benefits
of
performing
terminology
management.
Kara
Warburton,
LISA,
2001
Term
Mining
and
Terminology
Management
in
a
Corporate
Setting
Perspective

4. Translation-­‐
oriented
terminology
Only
41%
of
localization-­‐mature
organizations
have
some
terminology
management
policy
in
place,
almost
solely
translation-­‐oriented
Term
Mining
and
Terminology
Management
in
a
Corporate
Setting
Perspective

5. Scope
• Technical
documentation
• Controlled
languages
• Translation
and
localization
• Translation
automation
• Content
and
Knowledge
Management
Systems
• Knowledge
organization
• Taxonomies
and
ontologies
• Learning
Management
Systems
• Knowledge
nugget
(knowledge
representation)
• Self-­‐contained
reusable
educational
entities
(Learning
Object
Metadata,
IEEE
1484.12.1)
• Marketing
management
• Customer
service
• SEM/SEO
• Sentiment
analysis
Term
Mining
and
Terminology
Management
in
a
Corporate
Setting
Perspective

6. Integrations
Documentation
CMS
Website
Marketing
Service
&
Support
LMS
Term
Mining
and
Terminology
Management
in
a
Corporate
Setting
Perspective
CVS

7. Costs
(IDC,
2004)
• Productivity
of
knowledge
workers
• 15%
to
35%
searching
for
information
• Successfully
completed
50%
of
the
time
or
less
• Only
21%
found
the
information
they
needed
85%
to
100%
of
the
time
• $6
million
a
year
looking
for
and
not
finding
information
• 15%
of
time
for
duplicating
existing
information
• Opportunity
costs
• Reworking
existing
information
that
could
not
be
located
• $12
million
a
year
Term
Mining
and
Terminology
Management
in
a
Corporate
Setting
Perspective

8. Terminology
cost
multiplier
(Jörg
Schütz/Rita
Nübel)
Term
Mining
and
Terminology
Management
in
a
Corporate
Setting
Perspective
Product
data
Documentation
development
Authoring
Editing
Approval
Localization
Maintenance
0.1
-­‐
0.2
0.5
1.0
2.0
5.0
10.0
20.0

9. Costs/Benefits
• Huge
costs
in
the
short
term
• $150
per
terminological
entry
(J.D.
Edwards,
2001)
• The
practical
value
does
not
match
the
technical
value
Term
Mining
and
Terminology
Management
in
a
Corporate
Setting
Perspective

10. Accuracy
Fundamental accuracy of statement is
the one sole morality of writing.
Term
Mining
and
Terminology
Management
in
a
Corporate
Setting
Perspective

11. Payback
• Cost
reduction
• Authoring,
localization,
training,
customer
service
• Overhead
• Time
reduction
in
the
production
cycle
• Immediate
1%
payback
for
larger
businesses
• Productivity
increase
• Time-­‐to-­‐market
• Qualitative
improvements
• Branding
• Safety
Term
Mining
and
Terminology
Management
in
a
Corporate
Setting
Perspective

12. Controlled
languages
The
most
valuable
of
all
talents
is
that
of
never
using
two
words
when
one
will
do.
Term
Mining
and
Terminology
Management
in
a
Corporate
Setting
Perspective

13. Fatal
errors
• The
Linate
Airport
disaster
(Oct
8,
2001)
• Deficiencies
in
the
airport
layout
and
procedures
• Violations
of
ICAO
regulations
• Incorrect
signs
to
runway
• Incorrect,
uncorrected
readback
• Non-­‐standard
phraseology
• Irrelevant
term
(extension)
leading
to
fatal
misunderstanding
Term
Mining
and
Terminology
Management
in
a
Corporate
Setting
Perspective

14. Keywords
advertising
Rem
tene,
verba
sequentur
(Keep
to
the
subject,
words
will
follow)
Marcus
Porcius
Cato
(Cato
the
Censor)
Term
Mining
and
Terminology
Management
in
a
Corporate
Setting
Perspective

15. The
long
tail
Rerum
enim
copia
verborum
copiam
gignit
(All
this
gives
rise
to
a
plethora
of
words)
Cicero
Term
Mining
and
Terminology
Management
in
a
Corporate
Setting
Perspective

16. Term
mining
• Complex
knowledge-­‐intensive
task
• Different
approach
for
different
scope
• Hard
to
grasp
in
a
corporate
setting
perspective
• Business
intelligence
Term
Mining
and
Terminology
Management
in
a
Corporate
Setting
Perspective

17. Mining
terms
• Linguistic
approach
• Based
on
rules
and
dictionaries
• Collocations
• One
language
at
a
time
• Issues
• Loans
• Synonyms,
variants,
abbreviations
• Ellipses
• Improper
usage
• Bitext
• Knowledge
bases
• Knowledge
discovery
• Statistical
approach
• Language
independent
• Based
on
frequency
• Repeated
sequences
of
syntagmas
• The
frequency
threshold
must
be
specified
• Frequency
does
not
necessarily
means
importance
• Much
“noise”
• Monolingual
corpus
• Indices
• Controlled
languages
• Keywords
• TQA
Term
Mining
and
Terminology
Management
in
a
Corporate
Setting
Perspective

18. TaaS
test
drive
• Building
a
Localization
Kit
• 13688
words,
142
repetitions
• memoQ
Term
Extraction
• Statistical
analysis
• 815
term
entries
from
the
English
document
• 647
term
entries
from
translation
memory
• Tilde
Wrapper
System
for
CollTerm
(TWSC)
• Linguistic
analysis
enriched
by
statistical
features
• 3046
term
entries
• Kilgray
Terminology
extractor
• Statistical
analysis
• 3218
term
entries
Term
Mining
and
Terminology
Management
in
a
Corporate
Setting
Perspective

19. Terminology
management
in
the
cloud
Pros
• Zero
TCO
• Availability
and
deployability
• Collaboration
features
Cons
• Limited
scalability
• Security
issues
• Integration
costs
Term
Mining
and
Terminology
Management
in
a
Corporate
Setting
Perspective

20. ROI
The
proof
of
performance,
i.e.
ROI
considerations,
of
terminology
management
within
the
corporate
setting
is
a
challenge
for
future
projects.
Stefan
Kremer,
2005
Term
Mining
and
Terminology
Management
in
a
Corporate
Setting
Perspective

21. Thank
you
Term
Mining
and
Terminology
Management
in
a
Corporate
Setting
Perspective