We live in a digital economy in which information is fast-changing and through many channels. The number of customer touchpoints is rapidly expanding. Innovations in translation technology that deliver fast and agile translation services when and where customers need them in all channels are critical factors for global business success. Today, enterprises must be able to market, advertise, sell, and support consistently across online stores, smartphones, tablets, social networks, and a growing number of Internet of things (IOTs). This is why you need multichannel translation solutions that are dynamic, real time, and rendered on all devices such as PCs, tablets, mobile, telephone and IoTs and over many channels such as websites, social media, call centers, and live on-site interpretation. This presentation will talk about Stepes mobile-powered multichannel translation solutions for today’s omnichannel commerce.

1. © 2017 CSOFT INTERNATIONAL
Multichannel Translation for
Global Enterprises

2. The Multichannel World
• We live in a multichannel world in which information
is fast-changing and distributed through many
channels.
• Translation services rendered on all channels are not
only possible, but are often the best solutions.

3. Time is Money
• In today’s digital economy, content is created
constantly and around the clock.
• Translation is no exception. The ability to translate
digital information quickly (in minutes versus hours
and days) will enable companies to beat their
competition and get ahead faster in global markets.

4. Digital Content Explosion
In an Internet Minute…
12k Hotels
Booked
5k Restaurant
Reservations
18k New
Support
Requests
15k Product
Reviews
21M Messages
WhatsApp
$204k in
Sales @
Amazon
2.4M Search
Queries
347k New
tweets

5. Changed Customer Expectations
• The hyper-connected world has radically changed
basic customer expectations about speed. Fast
delivery is no longer a matter of weeks or days; it’s
now minutes and seconds.

6. Always-on Translation
• Content is becoming smaller, more fragmented, and
in need of on-demand translation in minutes and
around the clock.
• Legacy localization services are no longer sufficient
in meeting these always-on, agile, and fast
translation requirements of the digital age.

7. The Challenge
• Old translation models are too slow and inflexible
• Legacy translation models are not scalable
• Current translation technology isn’t easily accessible
• Today’s translation
tools are too
expensive for the
developing world.

8. Introducing Mobile Translation
• Stepes is the world’s first mobile, human-powered
translation platform.

9. Mobile: The Coming Revolution
• It’s ubiquitous.
• It’s scalable.
• It’s versatile.
• 70% of all digital content today is created and
consumed on mobile.

10. How Does It Work?
• Stepes’ patented mobile translation technology
notifies linguists of new translation requests instantly
and allows them to translate on-demand anywhere
and anytime, all from their smartphone.

11. All-In-One Cloud Translation
• Powered by our mobile solutions, CSOFT delivers the
industry’s first true all-in-one Web-based enterprise
translation solution that is scalable and versatile.
• API (including REST) support for 3rd
party systems.
• TM, MT and terminology support.

12. Instant Project Creation

13. Automated Translation Management
• Seamless project management
• Translation review on desktop and mobile
• Terminology management support
• Translation memory integration
• Machine translation support
• 3rd
party API support

14. Automated Translation Management

15. Instant Human Translation
• It’s like Google Translate, but powered by human
translators from around the world.

16. Scalable and Quality Enterprise Translation,
Anywhere, Anytime.

17. JIT Translation
• The information age demands speed. First came
just-in-time manufacturing; now companies require
just-in-time solutions for a growing number of
business needs.

18. Continuous Translation
• Businesses now demand high quality translation fast
and on a continuous basis.
• Agile translation with “Big Translation” using the
network effect.

19. Social Media Translation
• The network-based translation model is perfectly
suited for user generated content (UGC)

20. Mobile Interpretation
• Live over-the-phone interpretation made easy

21. Let the Experts Translate
• Mobile allows bilingual experts, doctors, lawyers,
engineers, and banking professionals to contribute to
the translation process using fast and intuitive
smartphone technology for better quality.
• Leverage the Human Network.

22. Mobile translation
for agile, global businesses

23. Questions?