Measuring Translation, Luigi Muzii, sQuid
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Translation is supposed to be unmeasurable. However, as the famous statistician David S. Moore said, “If you don’t know what to measure, measure anyway. You’ll learn what to measure.” In fact, measuring allows decision-makers to reduce uncertainty and the risk of wasting money. During the presentation, I will go through the following questions that must be answered before making a measurement: What decision a measurement is supposed to support? What is the definition of the thing being measured? How does this thing matter to the decision? What is the current level of uncertainty? What is the value of additional information?
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Measuring Translation, Luigi Muzii, sQuid
- 2. Why measure? To know something unknown. To learn what to measure. To reduce uncertainty and the risk of wasting money. Measuring Translation 1
- 3. Basic questions What decision a measurement is supposed to support? What is the definition of the thing being measured? How does this thing matter to the decision? What is the current level of uncertainty? What is the value of additional information? Measuring Translation 2
- 4. Measurement categories (scales) Nominal Excluding statements; no ordering among responses Translation Ordinal To say whether one value is more than another, but not by how much Hotel ratings Interval Homogeneous units to express a numerical difference between two values Temperatures Ratio Interval scale with a zero position indicating absence Kelvin scale Measuring Translation 3
- 5. Baselines, thresholds and benchmarks Baselines The starting point for comparison Hotel rating Pricing Thresholds The value for something to come into effect Acceptance Quality Levels Maximum tolerable number of deviations from a predetermined level Benchmarks A performance average Alignment or outdoing Measuring Translation 4
- 6. Areas for measurement Area Primary measure Related measure Sales Price Cost of service Operations Cost of service Customer satisfaction Procurement Vendor rating Payments Human resources Resource development Vendor rating Quality Quality index Vendor rating Production Productivity Vendor capacity Finance Cash flow Invoicing Measuring Translation 5
- 7. Basic measures Financial Operational Sales • Revenues • Cash flow • Profits • ROI • Timely invoicing • Labor cost • Staff • Number • Empowerment • Turnover • Efficiency • Complaints • Projects closures • Automation • New customers • Customer size • Customer profitability • Customer satisfaction • Complaints • Loyalty Measuring Translation 6
- 8. Expected measurements Buyer Vendor reliability & capability Average Outgoing Quality (AOQ) DIFOT (Delivery In-Full, On- Time) rate OFCT (Order Fulfillment Cycle Time) FPY (First Pass Yield) Rework percentage Vendor Specs & requirements Sampling lot size Acceptance Quality Level (AQL) Source content profiling Source content ranking Translatability score Measuring Translation 7
- 9. Translation data Most requested domains What about profitable domains? Most requested language pairs What about revenues per language pairs? High volume customers What about most profitable customers? Translation time What about productivity per vendor? Numbers of jobs per linguist What about deadline, volume and compensation? Measuring Translation 8
- 10. How is content measurable? Modular Reusable Standard Unambiguous Simple Translatable Measuring Translation 9
- 11. Predictive quality Profiling Weighted quality score Comparison with reference corpus Translatability score Vendor rating Common business intelligence criteria Performance data Measuring Translation 10
- 12. What gets measured gets managed Measuring Translation 11