Presenters: Barbara Heinisch-Obermoser (University of Vienna), Andreas Murauer, Klaus Fleischmann (Kaleidescope) This presentation is a part of TaaS project funded from the European Union Seventh Framework Programme (FP7/2007-2013), grant agreement no 296312

1. Terminology Life Cycle Management
Increasing Company-Wide
Terminology Collaboration
CHAT 2013 @ tekom
Terminology Life Cycle Management
Fleischmann / Heinisch-Obermoser / Murauer

2. Who we are
 Translation, Terminology and Authoring tools
 Major technology partnerships
 Sister of
eurocom Translation Services, Vienna
 Own developments extending SDL products:




quickTerm
globalReview
smartQuery
expertTools
CHAT 2013 @ tekom
Terminology Life Cycle Management
Fleischmann / Heinisch-Obermoser / Murauer

3. Terminology Processes Today
 Collaboration
 Participation
 Acceptance
CHAT 2013 @ tekom
Terminology Life Cycle Management
Fleischmann / Heinisch-Obermoser / Murauer

4. Life-Cycle Management: Our Vision
 Sustainable,
permanent
terminology
process
Need
Feedback
Request
Check
& Prepare
Change
 True collaboration
and acceptance
Discuss
& Vote
Use
Extend
/ Translate
Approve
 How can we engage people?
CHAT 2013 @ tekom
Terminology Life Cycle Management
Fleischmann / Heinisch-Obermoser / Murauer

5. Critical Success Factor: Engagement
 Crowdsourcing
@ Facebook
 100.000 words,
70 languages
 FR translated by
4.000 users in
24 hours – voluntarily (*)
 WHY?




Cause-driven
Product-driven
Community-driven
Enthusiasm & engagement
CHAT 2013 @ tekom
Terminology Life Cycle Management
(*) Sawyers, P (April/ May 2009). "Facebook's un-rebellion". Multilingual (62).
Fleischmann / Heinisch-Obermoser / Murauer

6. Critical Success Factor: Engagement
 Simple & fast
access points





Windows App
Browser / Tablet
Smartphone
Fuzzy etc.
Tree navigation
CHAT 2013 @ tekom
Terminology Life Cycle Management
Fleischmann / Heinisch-Obermoser / Murauer

7. Critical Success Factor: Engagement
 Collaborative
 Workflow
 Communication
 Self-Marketing
 Social Web
 „Edutainment“
 Fun Factor
CHAT 2013 @ tekom
Terminology Life Cycle Management
Fleischmann / Heinisch-Obermoser / Murauer

8. About Fronius
Three divisions, one goal: technological leaps that set standards.
Welding Technology
CHAT 2013 @ tekom
Solar Electronics
Terminology Life Cycle Management
Battery Charging Systems
Fleischmann / Heinisch-Obermoser / Murauer

9. About Fronius
ACTIVE PATENTS
EMPLOYEES
Innovation in figures:
we currently own 864 active patents.
3,239 people work in the 20 international Fronius
subsidiaries worldwide.
TURNOVER
APPRENTICES
The development of young
talent is important to
Fronius. We currently
employ 122 apprentices.
Fronius achieved a
turnover of 402 million
euros in 2012.
Partners
Sales partners / representatives in more than
60 countries
EXPORT
Fronius supplies the world: we export
93.4% of our products.
CHAT 2013 @ tekom
Terminology Life Cycle Management
R & D EMPLOYEES
As we always want to be the
leader, we employ 425 people
in Research and Development.
Fleischmann / Heinisch-Obermoser / Murauer

10. Why invest time and money into
terminology work?
 Consistent Wording (of course the main reason)
 Eliminating project names from corporate
communication
 Making sure to be „state of the art“
 Respecting copyrights of competitors
CHAT 2013 @ tekom
Terminology Life Cycle Management
Fleischmann / Heinisch-Obermoser / Murauer

11. Terminology is essential for everyone
CHAT 2013 @ tekom
Terminology Life Cycle Management
Fleischmann / Heinisch-Obermoser / Murauer

12. ‚drum coil‘ or ‚MarathonPack‘
CHAT 2013 @ tekom
Terminology Life Cycle Management
Fleischmann / Heinisch-Obermoser / Murauer

13. ‚MarathonPac‘ is the trademark of a
competing company
CHAT 2013 @ tekom
Terminology Life Cycle Management
Fleischmann / Heinisch-Obermoser / Murauer

14. Avoid unpleasant mistakes
CHAT 2013 @ tekom
Terminology Life Cycle Management
Fleischmann / Heinisch-Obermoser / Murauer

15. 3 steps to an approved term
Approval in
terminology group
Research and
terminology work
in German and
English
Term request
CHAT 2013 @ tekom
Terminology Life Cycle Management
Fleischmann / Heinisch-Obermoser / Murauer

16. Our focus: Top quality & simple search
quickTerm Web
for all Fronius employees
via intranet
quickTerm Client
Multiterm Client
Excelling MT
for terminologist
Term requests,
feedback on
terms
quickTerm Client
for approvers in R&D,
Marketing and
Service
Term requests,
feedbacks,
approvals
Search for terms
Termbase
Is synchronized with the translation
service provider
CHAT 2013 @ tekom
Terminology Life Cycle Management
Fleischmann / Heinisch-Obermoser / Murauer

17. Status quo

approx. 5,500 German and 39,000 foreign-language terms
universally valid
battery charging systems
solar electronics
welding technology
CHAT 2013 @ tekom
Terminology Life Cycle Management
Fleischmann / Heinisch-Obermoser / Murauer

18. Fronius
International
source-language
terminology
a
Reviewers
(Fronius
subsidiaries)
CHAT 2013 @ tekom
al
rov
pp
eurocom
Translation
Services
quickTerm
quickTerm
(DE + EN)
Multilingual terminology
the process we trust in…
‚translation‘
Translators
Terminology Life Cycle Management
Fleischmann / Heinisch-Obermoser / Murauer

19. Fronius
International
source-language
terminology
a
al
rov
pp
Reviewers
(Fronius
subsidiaries)
eurocom
Translation
Services
quickTerm
quickTerm
(DE + EN)
Multilingual terminology
the process we trust in…
‚translation‘
Translators
synchronisation
MultiTerm server Fronius
CHAT 2013 @ tekom
MultiTerm server eurocom
Terminology Life Cycle Management
Fleischmann / Heinisch-Obermoser / Murauer

20. Who we are
 University of Vienna
 Largest University
in the German-speaking world
 Diversity of students and
employees
 Need for standardized
university terminology
organisational
units
degree
programmes
domain –specific
terminology
CHAT 2013 @ tekom
Terminology Life Cycle Management
professorships
universityspecific
terminology
key
research
areas
administrative
terminology
Fleischmann / Heinisch-Obermoser / Murauer

21. Terminology Collaboration
 UniVieTerm
 the terminological database
of the University of Vienna
 containing university terminology
 Prescriptive terminology work
 in German and English
 by a terminology committee
 for administrative university terminology
 based on predefined roles
CHAT 2013 @ tekom
Terminology Life Cycle Management
Fleischmann / Heinisch-Obermoser / Murauer

22. Social Approach in Terminology
 End-users
 search for terms
 request terms
 log terms
 send feedback
 like entries
 contribute with their knowledge
CHAT 2013 @ tekom
Terminology Life Cycle Management
Fleischmann / Heinisch-Obermoser / Murauer

23. Social Approach in Terminology
 Enhancing motivation
and engagement
 Terminology quiz
 Term of the week
 Live chat
CHAT 2013 @ tekom
Terminology Life Cycle Management
Fleischmann / Heinisch-Obermoser / Murauer

24. Outlook
 Collaborative and social elements in terminology:
 Enhance motivation and engagement of end-users
 Increase acceptance of and participation in terminology work
 Assure quality of terminological resources
CHAT 2013 @ tekom
Terminology Life Cycle Management
Fleischmann / Heinisch-Obermoser / Murauer