1. TAMER SHOKRY
SENIOR MEDICAL
REP
MBA , ESLSCA
MARKETING

2. 1-Promotional materials and free
medical samples management
• A-Responsible for managing the PMO & FMS for CHC
brands ( OTC hybrid and PEDIA lines ) BRONCHICUM ,
SELSUN BLUE , LACTACYD , QUICK TEST , MAXILASE .
• B-Monitoring their balances and distribution per
region according to its geo share.
• C-Developing and updating a new promotional
material for all brands according to the seasonality
and the competitor activities and the market
dynamics.
• D-Developing new material for BRONCHICUM like
coloring books, attractive posters, Emsakia and
RAMADAN campaign.

3. • Participating in cough & cold marketing
research for better understanding the cough
market and its insights and consumption
pattern of cough brands through effective
communication with the Business support
and medical department to get findings that
may lead us to a proper INSIGHTS &
proposition for BRONCHICUM .
2-COUGH & COLD MARKETING
RESEARCH

4. • Marketing coordinator for ASK SANOFI
project
• responsible for developing training materials
covering 4 categories or therapeutic areas
and 7 brands as a first wave :
• COUGH & COLD i.e BRONCHICUM.
• GASTRO i.e MAALOX PLUS.
• PAIN i.e PROFENID FAMILY , NOVALDOL
,NOVAPROFEN.
• ALLERGY i.e TELFAST , NASACORT.
3-ASK SANOFI PROJECT

5. • A-Develop training kit box and training slide kits for
the previous brands (master slides & pharmacist
slides).
• B-Communicate with external agencies; develop a
brief for the project objective and insights and start
monitor the slides content and initiate a brief then
quotation then PO developing then plan
implementation then materials delivery then
invoices.
• C-Develop ASK SANOFI & brands roll ups – certificate
for audiences or pharmacists – slogan and sticker and
logo for the project .
• D-Ensure and follow the medical content and
materials approval from the medical and
communication side for printing.

6. • E-Prepare a competitor intelligence slides for
the competitors of our brands to be internally
used to ensure the better understanding of
our brands and the competitor advantages
from the trainee side .
• F-Initiate PO for procuring a rewards and
tools for the trainers to be used during their
sessions .

7. Preparing for 2016 project expansion
• A-Select a new 20 medical reps from OTC&PEDIA lines to join the
project as we will not only cover the chain pharmacies, but also
will cover class ( A & B GROUP ) pharmacies .
• B-Hold a training schedule to all trainers to share 2016 objectives.
• C-Develop a solid crystal and clear key messages for assigned
brands to be on the top notch of training sessions .
• D-Use these brands key message to develop a new slides in term
of visuals and animations (story board ) to be more consumer
friendly and may be add to MI app.

8. • E-Develop a new evaluation system and plan for the trainers and
assessment sessions .
• F-Updating the shopper behavior and merchandizing courses to be
more efficient .
• G-Communicate with the training department head to add a new
topics for the project like (leadership – time management- etc. ).
• H-Ensure the session design in our grid accordance.
• I-Align with the category and brands managers for more engagement.
• J-Communicate with the (medical, finance, procurement, external
agencies) to ensure the agreed items execution and early meeting the
due time.

9. 4-FUTURE ACCESS
• A-Joined 2015 future access as a CHC product leader (MAALOX PLUS).
• B-Conduct marketing research for MAALOX PLUS to explore the antacids
market in term of consumption pattern and the consumer behavior
toward such category .
• C-Conduct 12000 survey copies by the aid of 100 trainee and 9 team
leaders across Egypt.
• D-Define the market and segmentation.
• E-Identify the market targeted segments.
• F-Key message and approach for pharmacists.

10. • G-Hold training sessions for trainees and
trained them on how to conduct marketing
research and its objective.
• H-Align with MAALOX marketing manager
and the Business support and the Medical
departments for developing the
questionnaires to be used.

12. 5-PREPARING FOR TOPLEXIL ONE
LAUNCH AND DEVELOPING
MARKETING PLAN
• A-Preparing for Toplexil one launch .
• B-Efficient studying of cough and cold market.
• C-Intelligence market feedback by collecting OPLEX materials from
its birth till now .
• D- Studying the territory and institutional sales report (TSR&ISR)
for the relevant brands.
• E-Developing marketing plan for Toplexil one considering the (me
too) copy brand (OPLEX) and how to distinguish our brand from its
copy in term of pharmacies and clinics .
• F-Discussing this marketing plan with (Shady Bahrawy & Cherif
Omar)

13. INTELLIGENT MARKET FEEDBACK (OPLEX)
TOPLEXIL ONE MKTG PLAN
TOPLEXIL ONE
MKTG PLAN
OPLEX
PROMOTIONAL
MATERIALS

15. 6-PEDIA STAND ALONE
ORGANIZATION (ALEX&CAIRO)
• A-Participating in holding 2 mega standalones for
PEDIA line.
• B-Communicating with agencies like MZ for using an
innovative ideas like (voting and tweeting app) to
increase the customers loyalty and engagement .
• C-Better branding for our 8 therapeutic areas and 17
brands for pediatric Doctors through designing stands
and interaction between audiences and speakers .
• D-Managing the material distributed to the audiences
during the meeting.

16. 7-FORECASTING SESSION FOR
BRONCHICUM
• A-Develop a forecast session with KAMHAWY
studying the BRONCHICUM market on (monthly
& quarterly & yearly) bases.
• B-Analyzing the BRONCHICUM performance
during 2015 and anticipation of its closing.
• C-Understanding the brand performance and the
players competing with it in term of (growth &
market share & delta growth & MAT ).

17. 8- SBCP FOR COUGH BRANDS
• A-Participate with SHADY ELBAHRAWY
(MARKETING MANAGER) in developing cough
brands mainly BRONCHICUM SBCP for the soon
coming 2016 .
• B-Reviewing the market dynamics and
BRONCHICUM performance and its competitors
activities in term of (SWAT) ANALYSIS to be
ready and develop our plan in 2016.

18. 9- 2016 COUGH TACTICAL PLAN AND
REHEARSAL MEETING
• I was lucky to attend such beneficial meeting
with (BUH,MKTG MANAGERS, BRAND
MANAGERS,NATIONAL SALES MANAGERS) of
cough and allergy and learn how they
construct their marketing plan for the
upcoming years and switch the challenges to
opportunities to win their battle .

19. 10- DIGITAL MARKETING
• A-Developing a brief for BRONCHICUM facebook page in term of objective,
segmentation , positioning .
• B-Prepare the medical content and tips for BRONCHICUM to be used .
• C-Preparing FAQs to be considered in the page managing .
• D-Assessing the facebook page mockup before its releasing .
• E-Communicating with the medical communication departments for the
medical content and the page as a whole approval .
• F-Monitoring the page performance and outcomes and KPIs .
• G-Starting and preparing to establish SELSUN BLUE Facebook page .

20. 11- BRONCHICUM PRPOSAL FOR 2016
COOPERATION BETWEEN
(OTC&PEDIA) LINE
• A-Setting a proposal for 2016 co promotion of
BRONCHICUM between (OTC&PEDIA) lines.
• B-Designing and innovating a suitable materials and
brand reminders to be efficient in using from pediatrics
and pharmacists.
• C-Suggesting an innovative ideas in term of (natural &
safety) brand to be developed .
• D- Setting an evaluation system with KPIs to monitor the
performance of brand after adding the pediatrics as an
uncovered segment.

22. 12- 2015 REMAINNING (A & P)
BUDJET MANAGEMENT
• Suggesting an innovative idea and preparing
a proposal to be executed in the last quarter
of 2015 for better and efficient consuming of
the remaining budget of OTC brands .

23. 13-WELLNESS (SELSUN BLUE) PREPARING
AND DEVELOPING A BRIEF FOR DIGITAL
MARKETING AND
(MASTER&PHARMACIST) SLIDE KITS FOR
ASK SANOFI
• Preparing a medical content and tips to be
used in developing Facebook page for
SELSUN BLUE .FAQ (English & Arabic)
• Start to consider wellness (SELSUN BLUE &
LACTACYD ) in ASK SANOFI sessions and
developing medical content and slide kits and
follow their approval till printing distributed
to trainers and its uses .

24. 14-BRONCHICUM NEW PACK
COMPAIGN AND NEW MATERIALS
DEVELOPING
• A-Align with the assigned agency to construct
the new pack and developing the attracting
materials (more consumer friendly) to be
used in the pharmacies.
• B-Follow the new
pack approvals (DRA) .

25. 15-COMMUNICATION (INTERNALLY &
EXTERNALLY)
• A-Internal communication
• Communication with other departments and
functions a- such as medical, DRA, finance,
procurement, communication training
departments and other marketing teams.
• Learning and gaining experience of initiating PO
and its process till submission and invoices .
• B-External communication
• Communication with external agencies and for
developing the promotional materials and
arranging events and digital marketing.

26. THANKS