2. • A part of the DBS Group, POSB is the largest local bank in Singapore with 4.5 million customers.
• Having served generations of Singaporeans since 1877, it is known as the “People's Bank”,
and prides itself on being “neighbours first, bankers second”.
1877
1972
1974
1988
Set up in General Post
Office Building
First air-conditioned branch
Established Credit POSB
Merged with DBS Group
Largestbranchand selfservice
bankingnetwork
NOW
The POSB Story
3. 3
• Consistent growth in the children segment with over 350,000 POSBkids accounts
• On average, around 40,000 new POSBkids accounts opened annually, close to the number
of babies born in Singapore
The POSB Story
350,000 POSBkids!
And growing!
4. 4
SG 50 Stamp cards & Special Edition
To promote the action of savings, special edition
stamps were produced for students to purchase. It
encourages savings as the full value and bonus 10%
will be credited into their accounts
1
Materials to promote Character and Citizenship
Education (CCE)
To help teachers to promote the importance of
thrift, materials on the history of Singapore and the
importance of savings to a nation was developed to
support the CCE curriculum
2
Smiley Town app
Created to complement the Stamp Cards and
enable students to keep track of the stamps they
bought which is equivalent to the amount saved.
Additionally, the app comes with a game play which
promotes entrepreneurship
3
1
Stamp Cards &
Special Edition Stamps
Smiley Town mobile
app
3
2 Materials for primary schools
POSB National School Savings Campaign
In January 2015, the iconic “National School Savings Campaign” was brought back to
encourage primary school students to cultivate the habit of saving
5. 5
2013 Total Defence Day’s Amazing
Race at POSB
POSB Total Defence partnership to drive the importance
of economic defence to children
2014 Developed game with ITE
College Central
2014 Total Defence Dialogue with
tertiary students
• Support Economic Defence pillar by organising initiatives at schools
to encourage the young to cultivate good savings habits
• Since the partnership in 2011, we have connected with over 20,000
primary school students
• In 2014, we held a Total Defence 2014 dialogue session for over 300
tertiary students to connect with personalities like Najib Ali, Joscelin
Yeo over the importance of Total Defence Day
6. 6
POSB PAssion Run for Kids: Raising funds to benefit
children
POSB PAssion Kids Fund has
benefitted over 15,000 children
• Project We Care Free Kicks with
Central CDC for kids with talent
in soccer to hone their skills
• North East CDC Young Savers
programme with North East
CDC to inculcate the virtue of
thrift
• KidzLearn with South West
CDC to prepare preschoolers
academically/socially for school
POSB PAssion Run for Kids
• Launched in 2009, the annual
charity run was introduced to
promote family bonding and
raise funds to benefit kids
• The run engages over 10,000
participants every year and
raises over SGD 1mil annually
for POSB PAssion Kids Fund
7. 7
POSB PAssion KidsWrite Campaign
• Launched in April 2015 for our future
generation to share their vision of Singapore
in the next 50 years
• Best entries will be compiled into a special
edition SG50 commemorative book to be
unveiled at the POSB PAssion Run for Kids
event on September 13
8. • DBS/POSB appointed as managing agent
• Launched Smiley CDA Baby Photo Contest
• Launched pre-registration with bonus 1% p.a.
on CDA for six months
• Special edition “POSB Smiley Gift Bag” for SG50 babies
• Over 20,000 gift bags have been distributed!
• Welcomed 1st SG50 baby, Chloe Tham!
• Offered 5 education grants worth SGD10k each
• Rolled out Smiley CDA video contest
• Garnered close to 2,000 entries from proud parents!
Sep’14
Oct’14
Dec’14
Jan’15
Jun’15
…over 12,000 parents
registered interest!
9. CDA : Best rate in town ! Cards : Exclusive benefits
at over 1,500 retailers
islandwide!
Special Edition
Smiley Gold Bar with take
up of Eduplan
POSBkids : Exclusive
play tent for every
POSBkids account
opened
POSB Kids Care : Gives
your child over SGD 100k
in personal protection
