1. E-Commerce and WordPress
@SzeLiu
#WCMIA
May 10, 2014

2. Before You Start
Business
 What type of product do you sell?
 How many products do you have?
 How many customers do you have (now and future)?
Where are your customers (Domestic vs. International)?
 What is your sales volume?
Technical
 Is WordPress the right platform for my business?
 Which e-commerce plugin is the right one for my needs?
1#WCMIA@szeliu

3. 5 Most Popular E-Commerce Plugins for WordPress
Platform Description Price
 An e-commerce plugin developed
in 2011 for Small/Medium
Businesses.
 A fork of Jigoshop
Free; official
extensions cost
between $29 to $199
 Used to be WP eCommerce.
 One of the earliest e-commerce
plugins for WordPress
Free; official
extensions cost
between $17 to $197
 The “root code” of WooCommerce
 Solution for basic e-commerce
stores
Free; official
extensions cost
between $19 to $220
 Cloud based checkout service –
removing SSL certificate and PCI-
compliance
Free for Lite; $25 per
month or $199 per
year for Cart66 Cloud
 E-commerce plugin with premium
support options
Free, with two support
packages available
2#WCMIA@szeliu

4. WooCommerce
What is WooCommerce?
 WooCommerce is a free, open-source e-commerce
plugin for WordPress that allows you to sell products
through your WordPress site.
Why WooCommerce?
 A lot of “out of the box” bang for your (free) buck
 Theme availability
 Relatively easy to set up
 Large community of support
 Developer support via email
3#WCMIA@szeliu

5. WooCommerce Requirements
4#WCMIA@szeliu
Server
 PHP 5.2.4 or greater
 MySQL 5.0 or greater
 The mod_rewrite Apache module (for permalinks)
 An SSL certificate if you choose to install any direct payment
gateways (optional)
 Some plugins for WooCommerce require cURL (optional)
 Some plugins for WooCommerce require SOAP (optional)
WordPress
 Minimum required version of WordPress version 3.5

6. Designing your own WordPress Theme for WooCommerce
 WooCommerce basically works with most themes
 Make sure WooCommerce fit in your theme’s wrapper
 Use hooks or woocommerce_content()
 http://docs.woothemes.com/document/third-party-custom-
theme-compatibility/
 Disable WooCommerce CSS
5#WCMIA@szeliu

7. Choosing a WordPress Theme for WooCommerce
 Research the theme
 Constant and consistent updates
 Support quality
 Ratings
 Easy to customize
 Create a child theme
6#WCMIA@szeliu

8. WooCommerce - Themes
7#WCMIA@szeliu
Site Numbers of Theme Available Price
Close to 200 $50 to $65
Over 50 (a few free and more
than 30 are responsive)
$99, $179 & $399
Around 60 $40 to $60

9. WooCommerce Set Up
8#WCMIA@szeliu
Download the plugin
 http://www.woothemes.com/woocommerce/
Set up the WooCommerce features

10. WooCommerce Settings
9#WCMIA@szeliu
General Products Tax Checkout Shipping
Accounts Emails Orders Export CSV Reports
 Geographic
locations
 Currency settings
 Style and scripts
 Product sorting
and default page
display
 Product Data
 Product image
sizes
 Downloadable
Products
 BACS (direct
bank transfer)
 Cheque
 Cash on Delivery
 Mijireh Checkout
 PayPal
 Prices entered
include or don’t
include tax
 How you calculate
tax
 The default
customer address
 Shipping tax
classes
 Tax display during
checkout
 Flat rate shipping
 Free shipping
 International
delivery
 Local delivery
 Local pickup
 Set “My Account”
page
 Lost Password
URL
 Registration
options
 New orders
 Processing orders
 Completed orders
 Customer
invoices
 Customer notes
 Password resets
 New account
creations
 Show all orders
and their statues
 Change status
individually or in
bulk
 Sort by date or
statuses
 Search for a
particular
customer
 Orders
 Customers
 Orders
 Customers
 Stock
 Taxes

11. WooCommerce Products
10#WCMIA@szeliu

12. WooCommerce Products (Continued)
11#WCMIA@szeliu

13. 12#WCMIA@szeliu
FREE Plugins
& Extensions

14. WooCommerce CSV importer
 Import products via a CSV file
 Claims to have tested 10,000+ products
13#WCMIA@szeliu

15. WP-Lister for eBay
 Post product on eBay
 3 levels
 Light (free)
 Pro ($129) – sync inventory between eBay and
WordPress, etc.
 Bundle ($199) – sync changed item from eBay, etc.
14#WCMIA@szeliu

16. WooCommerce Bulk Discount
 Set discount to orders that exceed certain volume
15#WCMIA@szeliu

17. WooCommerce Multilingual (WPML)
 Over 40 languages
 Review and edit translation if necessary
16#WCMIA@szeliu

18. PushOver
 Receive notifications on new orders, back orders, low
stock, or out-of-stock items on your mobile phone (both
iOS and Android)
 App cost: $4.99
17#WCMIA@szeliu

19. WooCommerce Checkout Manager
 Manage, remove and add more fields to the check out
page
 Text input, text area, radio button, date picker, etc.
18#WCMIA@szeliu

20. YITH WooCommerce Zoom Magnifier
 Zoom effect to all your product images
19#WCMIA@szeliu

21. WooCommerce Video Product Tab
 Embed any video onto the product page
20#WCMIA@szeliu

22. New Product, Smart Sale & Sold Out Products Badges
21#WCMIA@szeliu

23. Yotpo Social Reviews for WooCommerce
 Share reviews on Facebook, Twitter, Google+, and
LinkedIn
 Reviews can be shown on your social media pages
22#WCMIA@szeliu

24. 23#WCMIA@szeliu
PAID Plugins &
Extensions

25. Product Addons
 Used as gift messages, laser engraving, etc.
Price: $49 (single site)
24#WCMIA@szeliu

26. Table Rate Shipping
 Define multiple shipping rates based on location, price,
weight, or item count.
Price: $199 (single site)
25#WCMIA@szeliu

27. Print Invoices and Packing Lists
 Lets you print both individual or multiple invoices and packing lists
 Customer can access and print out the invoices on their “My
Account” page
 Customize the invoices such as adding logo, return policy, etc.
Price: $49 (single site)
26#WCMIA@szeliu

28. Ajax-Enabled, Enhanced Layered Navigation
 Offer customers filterable color swatches and size
selectors as well as checkboxes
Price: $29 (single site)
27#WCMIA@szeliu

29. Shipping
28#WCMIA@szeliu
Price: $79 (single site)

30. Payment Gateway
29#WCMIA@szeliu
Price: $79 (single site)

31. WooCommerce Wish Lists
 Create a wish list(s) for any occasions such as birthdays, weddings, etc.
 Customers can share their wish lists via various social media platforms
Price: $79 (single site)
30#WCMIA@szeliu

32. WooCommerce Quick View
 Show product details in a light box
 Non-ajax “add to cart” button
Price $29 (single site)
31#WCMIA@szeliu

33. Cart Notices
 Show notification such as “add $21 to receive free
shipping”
 Set criteria by deadline, minimum amount, etc.
Price: $49 (single site)
32#WCMIA@szeliu

34. Follow Up Emails
 Define automatic emails sent to customers’ email inboxes at defined
intervals after they make purchases
 Promote other products, promote special sales, or request reviews
and offer discounts, etc.
Price: $99 (single site)
33#WCMIA@szeliu

35. More tips
 taxrates.com
 github.com/
 Secure your site
 http://wordpress.org/plugins/better-wp-security/
 http://wordpress.org/plugins/bulletproof-security/
 http://wordpress.org/plugins/all-in-one-wp-security-and-
firewall/
 http://wordpress.org/plugins/sucuri-scanner/
 http://wordpress.org/plugins/wordfence/
 http://wordpress.org/plugins/websitedefender-wordpress-
security/
34#WCMIA@szeliu

36. THANK
YOU!
Sze Liu
Phone: (305) 707-1288
Email: sliu@852cmd.com
Social media: @szeliu
35#WCMIA@szeliu