1. SCHOOL OF ARCHITECTURE, BUILDING AND DESIGN
FOUNDATION IN NATURAL AND BUILT ENVIRONMENT
SOCIAL PSYCHOLOGY
LEE PEI GIE ( 0315653 )
AMANDA NG WEI XUAN ( 0316140 )
MUHAMMAD HASIF BIN ALIAS ( 0316413 )
LAI CHOON FENG ( 0315898 )

2. SUMMARY
•
The story starts with the little girl’s mom
has became sick. She diligently helps her
mom to do housework and behaved
independently although she is still at a
very young age. One day she finds out
that the rice in her house has become
lesser from day to day.
•
After a few days, as she is wandering and
loitering out on the street, she sees a man
who is handing a sack of tin collected on
the street to a tin buyer, while the tin
buyer paid him some money in return.

3. SUMMARY
•
The girl knows that selling tins is the only
way of earning money to buy her mum
medicine and rice. So, she works on it
daily by collecting tins at the roadside and
on the street then sells it to the tin buyer.
•
One day, when she is on her way back to
home after selling all the tins she has
collected, she met her neighbor. Her
neighbor informs her that the human
trafficker from their village has been
released from jail and asks her to be more
cautious about it.

4. SUMMARY
•
Tong Tong has a book to record the money that is collected
through tins selling and she always keeps in track with the
amount of money needed to cure her mum. Every time when
she hears her mother coughing, it strikes her to work harder to
earn more money so that her mother’s sickness can be treated
as soon as possible. Unfortunately, the money that she can earn
daily though collecting tins is way too far from the required
amount.

5. SUMMARY
•
The next morning, she cleans herself and wears prettily.
After looking at her mom for the last time, she goes to look
for the human trafficker herself unexpectedly. When they
met, the human trafficker first thinks that this little girl can
be his new prey. However, he is totally shocked by what
this little girl has said. She pleaded him to sell her because
she is still lacking money for her mom’s surgery.

6. SOCIAL PSYCHOLOGY
THEORIES

7. KINSHIP SELECTION
•
The tendency to help others whom are blood
related.
Tong Tong, who is just a small little child, worked hard
finding money and doing all the house chores for a
woman. That woman is her mom, the closest blood
relative she had. She took great care of her mom, feeding
her and gathering money for an operation than could
make her mom healthy again regardless feeling tired.

8. Empathy-Altruism Model of
Pro-social Behavior
•
A higher tendency to help others whose welfares are
threatened with a great cost in helping them,
wanting nothing in returns.
Tong Tong’s mom was seriously falling sick, very weak and
in need of an operation. Tong Tong, as her daughter
finding money for her mom’s operation and to fill their
empty stomachs.

9. THE AVAILABILITY
HEURISTIC
•
Judging likelihood of events
because we remember recent
experiences, then the events have
significant effects on our decisions.
Tong Tong found out that the rice in her house has became less
that it could not sustain her mum and her live any longer. She
kept thinking of the way to resolve the problems. This situation
quickly recalled her memory about the scene she saw on the
previous day where she can actually earn money by collecting
and selling bottles and tins.

10. OBSERVATIONAL LEARNING
•
Observing Learning is learning that occurs
through observing the behavior of other
people. Albert Bandura theorized
that observational learning can be understood
via four distinct concepts :
•
attention,
•
retention,
•
motor reproduction, and
•
reinforcement.

11. OBSERVATIONAL LEARNING
•
Attention
The first up in the process of understanding observational
learning.
Tong Tong was first paying attention at the process of
trade done by the tin collector and buyer. If she did not
watch the process intently, her brain could not truly learn
the process.

12. OBSERVATIONAL LEARNING
•
Retention
To remember the steps in order to replicate them later.
Tong Tong has paid close attention to how the tin collector
and buyer did their trade, but then it was her turn and she
got to remember how to do it.

13. OBSERVATIONAL LEARNING
•
Motor Reproduction The
act of putting to use the information that your brain has taken
in.
Tong Tong had retained the knowledge by committing the
process of the trade to memory. In order to truly learn to
earn money, Tong Tong need to actually attempt to make
start collecting money by collecting tins.

14. OBSERVATIONAL LEARNING
•
Reinforcement
Reinforcement can increase or decrease the likelihood of a
behavior being repeated.
When Tong Tong found that by collecting and selling tins
can help her earned money, she repeated the works more
often. The positive result of selling the tins acted as
reinforcement, so that she was encouraged to work on it
again.

15. NON VERBAL COMMUNICATION
•
Non verbal cues are body languages, gestures, and
expressions that convey thought or emotion without
words.
Tong Tong showed facial movements of her crying which
indicates that she was sad. On the other hand, holding the
rice pot is also an example of body language or behavior. The
behavior of her holding the pot and looking at it indicates she
was sad and worried when the rice in her house was finishing
and cannot sustain her mother and her life any longer.

16. SOCIOCULTURAL PERSPECTIVE
•
To understand human
behavior and personality
development by
examining the rules of
the social groups and
subgroups in which the
individual is a member.
Tong Tong decided to meet human trafficker and sold herself
to him because she wanted to gain extra money for her
mother’s surgery. The action of trading by the group of two
person she saw on the previous day that had taught her that
she had to sell something to earn something, it is a reverse
trade. This is what she learnt from her culture.

17. THE END
TAYLOR’S UNIVERSITY
FOUNDATION IN NATURAL AND BUILT ENVIRONMENT
SOCIAL PSYCHOLOGY FINAL PROJECT – VIDEO CLIPS
http://www.youtube.com/watch?v=pOpDGxSFLIk