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FIXClicReservations.com
Goal 
Getting insights to improve 
ERGONOMICS 
of website.
GFroocuups
GFroocuups 
Fanny 
t 
k 
24, graduate 
Cédric 
28, self-employed 
Carolina 
20, journalist 
Nelly 
24, photographer 
Oussama 
24, asset-manager 
Inés 
21, student
? Why Reserve on-line 
Reluctant 
to call 
N 
Time 
flexibility 
Foreign 
friendly 
C% 
Discount 
4 
More 
Options
Competitors
Groupon, LaFourchette, Balinea 
Provide 
Elaborated, yet Easy Search 
through 
Quality Content 
in matured 
Ecosystem 
of reviews, descriptions, suggestions and partnerships.
ImFiprsrt essions
What is it? 
Is it a 
“Pop-Up”?
Issue 
inDistinctive 
Not Intuitive 
Messy 
Overloaded
Issue 
inDistinctive 
Not Intuitive 
Messy 
Overloaded
Solution 
inDistinctive 
Not Intuitive 
Messy 
Overloaded 
Structured 
Simple
Design 
Review
Hard to read. Old-fashioned. 
Too many Letters.
Different Fonts 
b“Irritating”
Too many coup de coeurs. 
b “Looks fake”
Orange on green is hard to read. 
And it’s not Chinese.
wLocation First. 
b“Hello, 90’s!”
The majority of users just surfs away, because of 
BANNER BLINDNESS 
caused by excessive similarity to pop-up site. 
Hall-Phillips, A., Yang, R. R., & Djamasbi, S. (2013). Do Ads Matter? An Exploration of Web Search Behavior, Visual Hierarchy, and Search Engine Results Pages. Computer Society Press.
THEY RUN AWAY
Search & Navigation 
Type of 
Reservations 
Not clear 
In Search 
Navigation 
Descriptions 
Misleading Not Enough 
Add Prices 
On Results Page 
Simplify 
Log In 
with 
Avoid 
Phone numbers 
instead of 
actual booking
Click reservations
Click reservations

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