7. Groupon, LaFourchette, Balinea
Provide
Elaborated, yet Easy Search
through
Quality Content
in matured
Ecosystem
of reviews, descriptions, suggestions and partnerships.
21. The majority of users just surfs away, because of
BANNER BLINDNESS
caused by excessive similarity to pop-up site.
Hall-Phillips, A., Yang, R. R., & Djamasbi, S. (2013). Do Ads Matter? An Exploration of Web Search Behavior, Visual Hierarchy, and Search Engine Results Pages. Computer Society Press.
23. Search & Navigation
Type of
Reservations
Not clear
In Search
Navigation
Descriptions
Misleading Not Enough
Add Prices
On Results Page
Simplify
Log In
with
Avoid
Phone numbers
instead of
actual booking