Information on the 1st book on "Partnering with SAP" available via AMAZON or other book and online stores

1. “Partnering with SAP” www.synomic.com/partnerbook

3. What our readers say "Partnering with SAP is an excellent starting point for anybody in the software industry who wants to leverage the huge SAP ecosystem for their strategic growth plans and learn how to partner with SAP." Franz Baljer / President of the International Association for SAP Partners (IA4SP) / www.ia4sp.com "This book is a must read for those wanting to invest in a partnership with SAP. It not only provides a very good overview of the various partner programs but also provides guidelines on how to leverage them for your own benefit." Paul Jozefak / Venture Capitalist at Neuhaus Partners and formerly at SAP Ventures / www.neuhauspartners.com “Software companies basing their solutions and services on SAP must actively seek to understand their strategy, motives, programs and organization. Investment in such insight can provide huge returns as it enables the software companies to define win-win scenarios. This book is an excellent starting point for learning and understanding SAP as a potential ally.” Hans Peter Bech / CEO and Founder of TBK Consult and the TBK Network / www.tbconsult.com

7. SAP coverage of software value chain SupplySoftware CustomizeandimplementSoftware OperateSoftware SupportSoftware SAP Development SAP Consulting SAP Hosting SAP Active Global Support Supply business applications Customize and implement business applications Operate business applications Support business applications Supply Middleware software Customize and implement Middleware software Operate Middleware software Support Middleware software Supplybusiness applications Customize and implement business applications Operate business applications Support business applications Supply Middleware software Customize and implement Middleware software Operate Middleware software Support Middleware software

8. SAP partner coverage of the software value chain SupplySoftware Customize and implementSoftware OperateSoftware SupportSoftware Software Solution Providers Services Partners (System Integrators) BPO Partners Supply business applications Customize and implement business applications Operate business applications Support business applications Support Partners & Technology Partners Technology Partners Supply Middleware software Customize and implement Middleware software Operate Middleware software Support Middleware software Supplybusiness applications Customize and implement business applications Operate business applications Support business applications Supply Middleware software Customize and implement Middleware software Operate Middleware software Support Middleware software

9. SAP Ecosystem Standards Bodies SoftwarePartners Customers Suppliers SAP Funded Companies Acquisition Targets Products, Assets or Services Payments

10. Software Companies in the SAP Ecosystem Software Partners Refer to SAP Software Endorse PartnerSoftware Sell Software Customers Suppliers SAP Resell Software License Software Funding Assets Funded Companies Acquisition Targets Products, Assets or Services Payments

11. Products, Assets or Services Payments SAP ecosystem monetization example Software Partners Revenue share License fees Service fees Software & Services Customers SAP Software & Services License fees Service fees

12. Partnership implications Explained in book

13. The book in the press Articlein SAP.info from 12/30/2008 "A Guide to the SAP Ecosystem"http://sap.info/en/experts/partners/081229_Partnering with SAP.html Artikel in der SAP.info vom 30.12.2008 "Wegweiser ins SAP-Ecosystem" http://sap.info/de/experts/partners/081229_Partnering with SAP.html Articlein Software IndustryProfessionals:"A must readbookfor ISVs: Partneringwith SAP" http://www.siprofessionals.org/members/forum/viewtopic.php?p=845#845

14. Order the 1st book on Partneringwith SAP e.g. at ISBN-13: 978-3-8370-6055-3 www.synomic.com/partnerbook

15. Author & Publisher: Synomic GmbH / Ralf Meyer ISBN-13: 9783837060553 Disclaimer SAP, R/3, mySAP, xApps, SAP NetWeaver, Duet, Business ByDesign, PartnerEdge, and other SAP products and services mentioned in this book as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and in several other countries. Other company or product names mentioned in this book are trademarks or registered trademarks of the respective owners. The information contained in this book serves informational purposes only. Synomic and the authors assume no responsibility for errors or omissions in this document and do not warrant the accuracy or completenessof any information, text, graphics, links, or other items. This book is provided without warranty of any kind, either express or implied. Synomic and the authors shall have no liability for damages of any kind that may result from the use of this information. The authors also have no control over information that you may access through the use of via web links contained in these materials and do not endorse your use of Web pages, nor do they provide any warranty whatsoever relating to third-party web pages. Copyright © 2008 Synomic GmbH All rights reserved. No part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or Internet solution, without the prior written permission of the publisher.

16. Thank you for your attention ! www.synomic.com/partnerbook Email to: partnerbook@synomic.com Synomic GmbH SAP Partner–Port Altrottstrasse 31 69190 Walldorf Germany