This webinar discusses the decision criteria for mobile design – native app vs. web app. Users expect fast engaging mobile experiences and disappointing them can paint a bleak future for your offering. However, designing for mobile comes with its own set of challenges. How do we define mobile? Do we need to have two separate versions of websites?

1. DESIGNING FOR
MOBILE
NIKHIL J DESHPANDE

2. Nikhil Deshpande
Digital Strategy Director, GeorgiaGov
www.synerzip.com

3. MOBILE IS
NOT THE FUTURE
NIKHIL J DESHPANDE
www.synerzip.com

4. “It was clear mobile use was going to take over;
designing for mobile pushed you to better and
simpler designs because of constraints like small
screens and slow networks; and last but not least,
mobile devices had capabilities like multi-touch and
location detection that allowed you to create new
kinds of experiences”
LukeWroblewski
Founder of Mobile First, FormerYahoo
VP, co-founder of BagCheck
www.synerzip.com

5. THE MOBILE LANDSCAPE
Source: Morgan Stanley Research / Luke W - http://www.lukew.com/ff/
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6. THE MOBILE LANDSCAPE
371K babies born every day
Source: Luke Wroblewski - http://www.lukew.com/ff/
378K iPhones sold every day
562K iOS devices
900K Activations
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7. THE MOBILE LANDSCAPE
52% of US laptop owners own a
smart phone
Source: Luke Wroblewski - http://www.lukew.com/ff/
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8. THE MOBILE LANDSCAPE
31% of US smart phone owners
own a tablet
Source: Luke Wroblewski - http://www.lukew.com/ff/
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9. THE MOBILE LANDSCAPE
13% of Americans own laptop,
tablet and smartphone
Source: Luke Wroblewski - http://www.lukew.com/ff/
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10. THE MOBILE LANDSCAPE
Source: Luke Wroblewski - http://www.lukew.com/ff/
www.synerzip.com

11. THE MOBILE LANDSCAPE
Source: Nielsen
Average time spent on Facebook
is 6.42 hours/day
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12. THE MOBILE LANDSCAPE
Source: Nielsen
75%
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13. THE MOBILE LANDSCAPE
Source: Luke Wroblewski - http://www.lukew.com/ff/
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14. MOBILE IS
HERE
NIKHIL J DESHPANDE
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15. Source: Luke Wroblewski - http://www.lukew.com/ff/
www.synerzip.com

16. Source: Luke Wroblewski - http://www.lukew.com/ff/
www.synerzip.com

17. Source: Luke Wroblewski - http://www.lukew.com/ff/
www.synerzip.com

18. Source: Luke Wroblewski - http://www.lukew.com/ff/
www.synerzip.com

19. Source: Luke Wroblewski - http://www.lukew.com/ff/
www.synerzip.com

20. Source: Luke Wroblewski - http://www.lukew.com/ff/
www.synerzip.com

21. Source: Luke Wroblewski - http://www.lukew.com/ff/
www.synerzip.com

22. Source: Luke Wroblewski - http://www.lukew.com/ff/
www.synerzip.com

23. Source: Luke Wroblewski - http://www.lukew.com/ff/
www.synerzip.com

24. Source: Luke Wroblewski - http://www.lukew.com/ff/
www.synerzip.com

25. Source: Luke Wroblewski - http://www.lukew.com/ff/
www.synerzip.com

26. Source: Luke Wroblewski - http://www.lukew.com/ff/
www.synerzip.com

27. Source: Luke Wroblewski - http://www.lukew.com/ff/
www.synerzip.com

28. Source: Luke Wroblewski - http://www.lukew.com/ff/
www.synerzip.com

29. Source: Luke Wroblewski - http://www.lukew.com/ff/
www.synerzip.com

30. Source: Luke Wroblewski - http://www.lukew.com/ff/
www.synerzip.com

31. Source: Luke Wroblewski - http://www.lukew.com/ff/
www.synerzip.com

32. Source: Luke Wroblewski - http://www.lukew.com/ff/
www.synerzip.com

33. Source: Luke Wroblewski - http://www.lukew.com/ff/
www.synerzip.com

34. Source: Luke Wroblewski - http://www.lukew.com/ff/
www.synerzip.com

35. Source: Luke Wroblewski - http://www.lukew.com/ff/
www.synerzip.com

36. Source: Luke Wroblewski - http://www.lukew.com/ff/
www.synerzip.com

37. Source: Luke Wroblewski - http://www.lukew.com/ff/
www.synerzip.com

38. Source: Luke Wroblewski - http://www.lukew.com/ff/
www.synerzip.com

39. Source: Luke Wroblewski - http://www.lukew.com/ff/
www.synerzip.com

40. MOBILE WEBSITES
m.yourcompany.com
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41. MOBILE WEBSITES
“When people access sites using
mobile devices, their measured
usability is much higher for
mobile sites than for full sites.”
-Jacob Neilson
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42. RESPONSIVE DESIGN
Source: Ethan Marcotte- http://www.ethanmarcotte.com
A friend once insisted to me that the plural of
“moron” is “focus group.” – Ethan Marcotte
Ethan Marcotte
Web Designer/Developer, Speaker,
Author
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43. RESPONSIVE DESIGN
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44. FLEXIBLE LAYOUTS
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45. FLEXIBLE LAYOUTS
Source: Smashing Magazine http://www.smashingmagazine.com
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46. FLEXIBLE LAYOUTS
Source: A List Apart- http://www.alistapart.com
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47. BREAKPOINTS
Source: A List Apart- http://www.alistapart.com
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48. FLEXIBLE LAYOUTS
Source: Smashing Magazine http://www.smashingmagazine.com
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49. MEDIA QUERIES
Source: Smashing Magazine http://www.smashingmagazine.com
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50. RESPONSIVE DESIGN
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51. MOBILE APPLICATIONS
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52. MOBILE APPLICATIONS
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53. THE DECISION POINT
Native App vs. Mobile Web
Source: Luke Wroblewski - http://www.lukew.com/ff/
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54. 10 QUESTIONS
CHECKLIST
Source: Luke Wroblewski - http://www.lukew.com/ff/
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55. 1. SMART PHONE
FUNCTIONALITY
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56. 2. PERSONALIZATION
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57. 3. COMPLEXITY
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58. 4. BUDGET
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59. 5. MONETIZING
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60. 6. SEO
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61. 7. APP STORE APPROVAL
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62. 8. DATA TRANSFER
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63. 9. UPDATE FREQUENCY
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64. 10. ACCESSIBILITY
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65. 6565
www.synerzip.com
Hemant Elhence
hemant@synerzip.com
469.322.0349
Questions?

66. Software product development partner for small/mid-sized technology
companies
• Exclusive focus on small/mid-sized technology companies, typically
venture-backed companies in growth phase
• By definition, all Synerzip work is the IP of its respective clients
• Deep experience in full SDLC – design, dev, QA/testing, deployment
Dedicated team of high caliber software professionals for each client
• Seamlessly extends client’s local team, offering full transparency
• Stable teams with very low turn-over
• NOT just “staff augmentation”, but provide full mgmt support
Actually reduces risk of development/delivery
• Experienced team - uses appropriate level of engineering discipline
• Practices Agile development – responsive, yet disciplined
Reduces cost – dual-shore team, 50% cost advantage
Offers long term flexibility – allows (facilitates) taking offshore team captive –
aka “BOT” option
Synerzip in a Nut-shell
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67. Our Clients
www.synerzip.com

68. 6868
Call Us for a Free Consultation!
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Hemant Elhence
hemant@synerzip.com
469.322.0349
Thanks!