1. How to bring your
Vision&Values alive
We conducted enlightening research with internal communication managers of large
multinational companies to find out what actually works when it comes to establishing, creating,
communicating and embedding a company’s vision and values into everyday practice.
This is just a snapshot, for the full report email hello@synergycreative.co.uk
Key learning points
Leadership from the top A clear link between your Vision & Values and
is essential for success your strategic plan is essential
Think global, act local If the audience is diverse and global, keep
5
your language simple
Creativity = effective Express in a creative and memorable way,
Communication keep comms simple and flexible
key learning
points Put Vision & Values at the Your Vision & Values must guide all comms to
core of all your comms retain consistency across the organisation
People and engagement Create champions to drive your values, engage,
managers and show how people can contribute
Internal Comms Managers comments
We reiterate values in all comms
The size of our organisation is a challenge
Make things local
Link global and local strategy
Creative must be memorable
Everything we do needs to be framed
in its context of the vision and values
We defined our values from the bottom up
Useful guides
The engagement toolkit Planning a campaign
10 point plan
How to create people engagement
First things first Implementation ideas 1 Leadership support
• urveys (online, face to
S
1 Create visual impact face, work groups) 2 Get to know employees
2 Mix up and use a variety of media • tory maps
S 3 Maintain momentum
• ase studies and stories
C 4 Plan your activity
3 Ensure bottom up and top • xperiential activities
E
down communications • iant values walls
G 5 Engage your managers
• nline forums
O 6 Strong creative theme
4 Be clear on how everyone can
• eam meeting activities
T 7 Get the message out
get involved and contribute
• ideo
V
• ive events
L 8 Implement the plan
• osters/magazines/guides
P 9 Feedback and evaluate
• edicated intranet area
D 10 Celebrate and reward
• sk CEO sessions
A success
Get in touch for a copy of the full research report
hello@synergycreative.co.uk
Telephone 0117 962 1534
www.synergycreative.co.uk