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We surveyed +1,000 US consumers to identify their existing associations with Southern food and the flavors and techniques that are revolutionizing the traditional cuisine as
we know it. As a component of our Southern Revival Initiative our goal was to reveal consumers’ current exposure and appeal towards specic international avors as well as their standing on traditional Southern food and the appeal of international fusions.
Our survey recipients range in age, gender, ethnic backgrounds, state of residence and other demographics making them a diverse representation of the average American consumer.